New Kids On The Block and Backstreet Boys to Perform Together at the 38th Annual 'American Music Awards(R)' November 21 on ABC

FIRST EVER TELEVISED PERFORMANCE

LOS ANGELES, Nov. 8, 2010 -- dick clark productions (dcp) president, Orly Adelson, announced that the New Kids On The Block and Backstreet Boys will perform together at the 2010 "American Music Awards(R)." The performance marks the first time both groups will perform on the same stage together for a national televised audience prior to their summer 2011 tour announced this week. They join previously announced acts including Rihanna, Diddy-Dirty Money, Ne-Yo, Justin Bieber, Katy Perry, Ke$ha, Christina Aguilera, Bon Jovi, P!nk and Usher.

Additional performers and presenters will be announced in the coming weeks. The show will broadcast live from the NOKIA Theatre L.A. LIVE on SUNDAY, NOVEMBER 21st (8:00-11:00 p.m. ET/PT) on ABC. Tickets are now on sale (please visit www.razorgator.com/ama or call 1-800-542-4466).

"New Kids on the Block and Backstreet Boys on one stage is something special. Moments like these are what the AMAs are all about," stated AMA producer, Larry Klein.

dick clark productions will also air a live red carpet digital pre-show, "Coca-Cola Red Carpet Live! @ the 2010 AMAs," on November 21st at 2:00 PM (PT) / 5:00 PM (ET). The pre-show, featuring hosts Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and the returning Coca-Cola Correspondent David Lehre, will be available on ABC.com, and USTREAM.TV.

For the fourth year, winners will be determined by online voting at the official Coca-Cola voting location www.amavote.com as well as ama.abc.com. Artists will be honored in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational. Fans can go to the official homepage of the 2010 "American Music Awards," ama.abc.com, to find performer and presenter announcements, artist information, and more.

Fans can still vote via T-Mobile text-messaging and on abc.com for the T-Mobile Breakthrough Artist Award leading up to and during the live show! The final nominees are Justin Bieber, Lady Antebellum, Travie McCoy and Mike Posner. Go to ama.abc.com for more voting details. Message & data rates may apply to text a vote.

NKOTB BACKGROUND

NEW KIDS ON THE BLOCK sold more than 80 million albums worldwide -- including back-to-back international #1 songs, 1988's Hangin' Tough and 1990's Step By Step -- and a series of crossover smash R&B, pop hits like "You Got It (The Right Stuff)," "Cover Girl," "Didn't I (Blow Your Mind This Time)," "Hangin' Tough," "I'll Be Loving You," "Step By Step" and "Tonight." The group shattered concert box office records playing an estimated 200 concerts a year, in sold out stadiums throughout the world. They still hold many of these records to date. They were Forbes highest paid entertainers of 1990, beating out Michael Jackson and Madonna. The band boasted an extensive and highly profitable merchandise line which included everything from lunch boxes and sleeping bags to comic books, marbles and dolls. More Information at www.nkotb.com

BSB BACKGROUND

For more than 17 years, Backstreet Boys have delivered the very finest pop music has to offer � tightly crafted songs, floor-shaking rhythms, and unmistakable harmonies. One of the most successful groups in music history, with countless #1s, record-setting tours, and worldwide sales in excess of 100 million, Backstreet Boys are also among pops most influential. The band made history when all tickets for their greatly anticipated 11-week, 39-city Millennium North American Arena Tour sold out as soon as they went on sale- the vast majority within an hour. At the time the millennium tour set a ticket master record by selling 735,000 tickets in two hours. They are also among the few bands to have received the Diamond Award from the R.I.A.A. for sales of more than 10 million on both the Backstreet Boy's and Millennium albums. The band is currently wrapping up a worldwide tour in support of their recent album, This is Us. More information at www.backstreetboys.com

About dick clark productions, inc. �

Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." dcp also produces popular weekly television programming, including "So You Think You Can Dance," and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of "American Bandstand" footage. For additional information about dcp, please visit www.dickclarkproductions.com.

About the American Music Awards �

In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.