or


[11/10/10 - 12:02 PM]
USA Network & Hyundai Reunite to Introduce An Immersive Storytelling Experience
The Hyundai Genesis Coupe will be integrated into "Burn Notice" as Fiona's (Gabrielle Anwar) vehicle.

[via press release from USA]

USA NETWORK & HYUNDAI REUNITE TO INTRODUCE AN IMMERSIVE STORYTELLING EXPERIENCE

Hyundai Genesis Coupe comes to life on every medium through a fresh new integrated campaign aligned with No. 1 Series Burn Notice

NEW YORK, NEW YORK - November 10 - USA Network announced today a 360 degree marketing collaboration between Hyundai and the hit television series, BURN NOTICE. The multiplatform partnership marks the second consecutive year that USA and the innovative automotive brand Hyundai have teamed up to introduce new fan experiences. This time the partners are kicking it up a notch by launching a unique cross-media adventure called Black Ops. The transmedia nature of the adventure allows fans different experiences across TV, online and mobile mediums, providing fresh activities that tie back to the larger show narrative. BURN NOTICE, the No. 1 scripted series on cable in the coveted P18-49 demo, returns to USA for its new season on November 11 on Thursdays at 10/9c.

"We're excited to re-team with Hyundai to create an immersive program that highlights the shared brand attributes of innovation and style found in both the series and the Genesis Coupe," said Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

As the exclusive presenting sponsor of the fall premiere, the Hyundai Genesis Coupe will be integrated into the series as Fiona's (Gabrielle Anwar) vehicle, featured in a custom on-air vignette and star in all six levels of the groundbreaking new immersive storytelling experience, BLACK OPS (www.BURNNOTICEOPS.COM). BLACK OPS allows fans to live out their fantasy spy lives through a series of increasingly challenging weekly missions.

"My writing team and I approach the development of this gaming experience a lot like we would an episode of the series," said Matt Nix, creator, executive producer and writer, BURN NOTICE. "The experience ties directly into the show's story-line, is based on the program's mythology and gives fans something new so they can engage with the series beyond watching the show."

Black Ops follows fans as they're taken hostage by the show villain, Vince Cutler (played by Rhys Coiro, who is prominently featured in the digital narrative) and whisked through the streets of Miami, featuring adrenaline-pumping car chases, explosions and stunts that were shot on location in Miami. Black Ops provides one of the most realistic first-person video alternate reality environments from the network to-date. Additionally, each week fans have the chance to win prizes for completing missions and can enter to win the ultimate prize - a Hyundai Genesis Coupe.

In another "first" for USA, the net will take its "Character Builder" on-air vignette series to the streets to provide a unique look at the "anatomy of a chase." The action-packed vignette allows fans to go behind the scenes with legendary stunt coordinator Artie Malesci as he breaks down what goes into creating some of the show's most intricate chase scenes, featuring the performance and remarkable handling of the Hyundai Genesis Coupe.

"Hyundai's partnership with USA Network's BURN NOTICE and integration with Black OPS creates numerous opportunities for fans of the show to experience Hyundai's most dynamic performance car ever, the Hyundai Genesis Coupe," said Jackie Kim, director of Marketing Strategy and Promotions, Hyundai Motor America

BURN NOTICE stars Jeffrey Donovan as Michael Westen, a blacklisted spy who finds himself stranded in sun-soaked Miami. The action-packed season four commenced with a new counterintelligence expert, Jesse Garcia, played by Coby Bell ("Third Watch"), who loves to fight bad guys just as much as Michael does. Also heating up the night with our hot undercover agent are Fiona (Gabrielle Anwar), the beautiful ex-IRA operative and Michael's ex-girlfriend; Sam (Bruce Campbell), our favorite washed-up military intelligence muscle; and Michael's mother (Emmy Award-winner Sharon Gless), who is one tough cookie herself.

In its fourth season run, BURN NOTICE continues to be one of the most popular shows on the television landscape with a record-breaking audience of 9.1 million viewers in last season's finale.

The BLACK OPS experience was developed in conjunction with Glow Interactive (www.glowinteractive.com) and the buying agency was Initiave.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [november 2010]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)











[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.