or


[11/10/10 - 12:02 PM]
USA Network & Hyundai Reunite to Introduce An Immersive Storytelling Experience
The Hyundai Genesis Coupe will be integrated into "Burn Notice" as Fiona's (Gabrielle Anwar) vehicle.

[via press release from USA]

USA NETWORK & HYUNDAI REUNITE TO INTRODUCE AN IMMERSIVE STORYTELLING EXPERIENCE

Hyundai Genesis Coupe comes to life on every medium through a fresh new integrated campaign aligned with No. 1 Series Burn Notice

NEW YORK, NEW YORK - November 10 - USA Network announced today a 360 degree marketing collaboration between Hyundai and the hit television series, BURN NOTICE. The multiplatform partnership marks the second consecutive year that USA and the innovative automotive brand Hyundai have teamed up to introduce new fan experiences. This time the partners are kicking it up a notch by launching a unique cross-media adventure called Black Ops. The transmedia nature of the adventure allows fans different experiences across TV, online and mobile mediums, providing fresh activities that tie back to the larger show narrative. BURN NOTICE, the No. 1 scripted series on cable in the coveted P18-49 demo, returns to USA for its new season on November 11 on Thursdays at 10/9c.

"We're excited to re-team with Hyundai to create an immersive program that highlights the shared brand attributes of innovation and style found in both the series and the Genesis Coupe," said Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

As the exclusive presenting sponsor of the fall premiere, the Hyundai Genesis Coupe will be integrated into the series as Fiona's (Gabrielle Anwar) vehicle, featured in a custom on-air vignette and star in all six levels of the groundbreaking new immersive storytelling experience, BLACK OPS (www.BURNNOTICEOPS.COM). BLACK OPS allows fans to live out their fantasy spy lives through a series of increasingly challenging weekly missions.

"My writing team and I approach the development of this gaming experience a lot like we would an episode of the series," said Matt Nix, creator, executive producer and writer, BURN NOTICE. "The experience ties directly into the show's story-line, is based on the program's mythology and gives fans something new so they can engage with the series beyond watching the show."

Black Ops follows fans as they're taken hostage by the show villain, Vince Cutler (played by Rhys Coiro, who is prominently featured in the digital narrative) and whisked through the streets of Miami, featuring adrenaline-pumping car chases, explosions and stunts that were shot on location in Miami. Black Ops provides one of the most realistic first-person video alternate reality environments from the network to-date. Additionally, each week fans have the chance to win prizes for completing missions and can enter to win the ultimate prize - a Hyundai Genesis Coupe.

In another "first" for USA, the net will take its "Character Builder" on-air vignette series to the streets to provide a unique look at the "anatomy of a chase." The action-packed vignette allows fans to go behind the scenes with legendary stunt coordinator Artie Malesci as he breaks down what goes into creating some of the show's most intricate chase scenes, featuring the performance and remarkable handling of the Hyundai Genesis Coupe.

"Hyundai's partnership with USA Network's BURN NOTICE and integration with Black OPS creates numerous opportunities for fans of the show to experience Hyundai's most dynamic performance car ever, the Hyundai Genesis Coupe," said Jackie Kim, director of Marketing Strategy and Promotions, Hyundai Motor America

BURN NOTICE stars Jeffrey Donovan as Michael Westen, a blacklisted spy who finds himself stranded in sun-soaked Miami. The action-packed season four commenced with a new counterintelligence expert, Jesse Garcia, played by Coby Bell ("Third Watch"), who loves to fight bad guys just as much as Michael does. Also heating up the night with our hot undercover agent are Fiona (Gabrielle Anwar), the beautiful ex-IRA operative and Michael's ex-girlfriend; Sam (Bruce Campbell), our favorite washed-up military intelligence muscle; and Michael's mother (Emmy Award-winner Sharon Gless), who is one tough cookie herself.

In its fourth season run, BURN NOTICE continues to be one of the most popular shows on the television landscape with a record-breaking audience of 9.1 million viewers in last season's finale.

The BLACK OPS experience was developed in conjunction with Glow Interactive (www.glowinteractive.com) and the buying agency was Initiave.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [november 2010]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)





[05/25/17 - 11:59 AM]
Rubber Hits the Road on the New Season of CNBC's "Jay Leno's Garage" Premiering Wednesday, June 28th
Celebrity guests this season include President George W. Bush and Laura Bush, Ted Koppel, Wanda Sykes, Michael Strahan, Brad Garrett, Josh Duhamel, J. B. Smoove, among others.

[05/25/17 - 10:59 AM]
History Orders Robert Zemeckis Scripted Drama Series "Blue Book"
"Blue Book" chronicles the true top secret United States Air Force-sponsored investigations into UFO-related phenomena in the 1950's and 60's known as "Project Blue Book."

[05/25/17 - 10:46 AM]
Summer Is Blazing Hot with "Teen Choice 2017" Live Sunday, August 13, on FOX
For 19 years, the special has presented performances and appearances by some of pop culture's brightest stars.

[05/25/17 - 10:30 AM]
The Avengers Return for an Action-Packed One-Hour "Marvel's Avengers: Secret Wars" Season Four Premiere on Saturday, June 17, on Disney XD
Picking up right after the events of season three "Ultron Revolution," the fourth season finds Tony Stark trapped in another dimension.

[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.

[05/25/17 - 10:02 AM]
HBO Renews Hit Series "Silicon Valley" and "Veep" for 2018
Both shows are returning in 2018, it was announced today by Casey Bloys, president, HBO Programming.

[05/25/17 - 09:57 AM]
Ina Garten Launches "Barefoot Contessa: Cook Like a Pro" on Sunday, May 28th at 11AM ET/PT on Food Network
Each of the all-new eight episodes were shot on-location at Ina's home in East Hampton, New York.

[05/25/17 - 09:37 AM]
Video: Sneak Peaks from Netflix's "Friends from College" - Premieres July 14th
Soak up all of the immature use of mature language in four all new NSFW sneak peeks at the new Netflix original series.

[05/25/17 - 09:26 AM]
Hip-Hop. Money. Fame. Deception. Murder. All Collide in New Original Scripted Series, "Tales", Premiering Tuesday, June 27, 2017
The project is a scripted anthology series of "song stories" weaving classic and current hip-hop songs into captivating visual narratives from the lyrics of some of hip-hop's greatest hits.

[05/25/17 - 08:59 AM]
Video: All-New Hack into "Broad City!" Communication Barriers Keep Abbi & Ilana From Successfully Playing Synchronized Solitaire
Season four premieres on Wednesday, August 23 on Comedy Central.

[05/25/17 - 08:44 AM]
Bravo Media Premieres Season Three of "Odd Mom Out" on Wednesday, July 12 at 10PM ET/PT
Joining the cast this season is Christine Taylor playing Brooke's older sister, Barrett.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
Travel Channel Names 10 of the Newest Extreme Waterslides to Ride this Weekend
These awesome aquatic adventures are just the beginning of the fun in Travel Channel's new season of "Xtreme Waterparks," premiering on Sunday, June 4.

[05/25/17 - 07:31 AM]
"Andi Mack" Has Been Ordered for Second Season on Disney Channel
The series ranks as the #1 TV series of 2017 to-date among Girls 6-11, Girls 9-14 and Girls 6-14.

[05/25/17 - 07:04 AM]
Video: EPIX Releases First Trailer for "Get Shorty"
The series is based in part on the 1990 Elmore Leonard novel of the same name.