or


[11/11/10 - 09:43 AM]
Oxygen Media and StyleQ, Inc. Partner for Exclusive Online Shopping Experience
Said partnership begins with the "Bad Girls Club Miami" reunion special on Tuesday, November 16 at 9:00/8:00c.

[via press release from Oxygen]

OXYGEN MEDIA AND STYLEQ, INC. PARTNER FOR EXCLUSIVE ONLINE SHOPPING EXPERIENCE

Initiative Allows Fans to Purchase Looks in Real-time on Facebook at "Shop the Look: BGC Boutique" Coinciding with the Premiere of "Bad Girls Club Miami" Reunion on Tuesday, November 16

NEW YORK - November 11, 2010 - Oxygen Media has formed a unique partnership with StyleQ, Inc., an entertainment-based retailer, to custom-curate head-to-toe looks for the Bad Girls for the "Bad Girls Club Miami" reunion special, premiering Tuesday, November 16 at 9pm ET/PT. Working with celebrity stylists and costume designers to act as a personal image consultant, StyleQ, helps consumers get in touch with their inner celebrity at affordable prices. This partnership represents Oxygen's first full integration combining commerce and social media and the first time StyleQ has operated a television show-branded boutique on Facebook. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

"We know our viewers want to share their viewing experience with their friends while they watch," said Olson. "This innovative partnership injects another of their passions - shopping - into the conversation and makes it a sharable experience, too."

"Our partnership with Oxygen is an innovative and timely collaboration," said Ivan Brown, President, StyleQ, Inc. "StyleQ is so excited to create a lively, interactive merchandising environment on the 'Bad Girls Club' Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite 'Bad Girls Club' cast members while the show airs, and rotating in new looks inspired by the characters over the coming months."

In preparation for the "Bad Girls Club Miami" reunion special, the company styled four different Bad Girls with different custom looks based on their characters. While watching the reunion episode, fans can visit the Bad Girls Club Facebook page to purchase the apparel, footwear, and beauty products they are seeing on-air. A branded Facebook store, "Shop the Look: BGC Boutique," within the "Bad Girls Club" Facebook page will go live simultaneously on Tuesday, November 16, with the airing of part one of the reunion special. Additionally, fans will get bonus material including instructional and how-to video vignettes showcasing the styling sessions along with exclusive behind-the-scenes footage of the show.

Gossip aficionado, Perez Hilton, will once again host the "Bad Girls Club Miami" two-part reunion special, with part one premiering Tuesday, November 16 at 9pm ET/PT and part two premiering Tuesday, November 23 at 9pm ET/PT.

The StyleQ, Inc. and Oxygen Media deal was brokered by Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media.

About StyleQ

StyleQ has created an innovative new concept in entertainment and shopping, partnering with TV shows and celebrities to create compelling product assortments for fans at affordable price points. By leveraging fan pages on social networks, with the immediacy of shopping through interactive television, and the endless tweeting of opinion leaders, the company makes it easier than ever for fans and followers to buy the products that inspire them. StyleQ, Inc. is a privately owned company, based in Los Angeles.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.