or


[11/11/10 - 09:43 AM]
Oxygen Media and StyleQ, Inc. Partner for Exclusive Online Shopping Experience
Said partnership begins with the "Bad Girls Club Miami" reunion special on Tuesday, November 16 at 9:00/8:00c.

[via press release from Oxygen]

OXYGEN MEDIA AND STYLEQ, INC. PARTNER FOR EXCLUSIVE ONLINE SHOPPING EXPERIENCE

Initiative Allows Fans to Purchase Looks in Real-time on Facebook at "Shop the Look: BGC Boutique" Coinciding with the Premiere of "Bad Girls Club Miami" Reunion on Tuesday, November 16

NEW YORK - November 11, 2010 - Oxygen Media has formed a unique partnership with StyleQ, Inc., an entertainment-based retailer, to custom-curate head-to-toe looks for the Bad Girls for the "Bad Girls Club Miami" reunion special, premiering Tuesday, November 16 at 9pm ET/PT. Working with celebrity stylists and costume designers to act as a personal image consultant, StyleQ, helps consumers get in touch with their inner celebrity at affordable prices. This partnership represents Oxygen's first full integration combining commerce and social media and the first time StyleQ has operated a television show-branded boutique on Facebook. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

"We know our viewers want to share their viewing experience with their friends while they watch," said Olson. "This innovative partnership injects another of their passions - shopping - into the conversation and makes it a sharable experience, too."

"Our partnership with Oxygen is an innovative and timely collaboration," said Ivan Brown, President, StyleQ, Inc. "StyleQ is so excited to create a lively, interactive merchandising environment on the 'Bad Girls Club' Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite 'Bad Girls Club' cast members while the show airs, and rotating in new looks inspired by the characters over the coming months."

In preparation for the "Bad Girls Club Miami" reunion special, the company styled four different Bad Girls with different custom looks based on their characters. While watching the reunion episode, fans can visit the Bad Girls Club Facebook page to purchase the apparel, footwear, and beauty products they are seeing on-air. A branded Facebook store, "Shop the Look: BGC Boutique," within the "Bad Girls Club" Facebook page will go live simultaneously on Tuesday, November 16, with the airing of part one of the reunion special. Additionally, fans will get bonus material including instructional and how-to video vignettes showcasing the styling sessions along with exclusive behind-the-scenes footage of the show.

Gossip aficionado, Perez Hilton, will once again host the "Bad Girls Club Miami" two-part reunion special, with part one premiering Tuesday, November 16 at 9pm ET/PT and part two premiering Tuesday, November 23 at 9pm ET/PT.

The StyleQ, Inc. and Oxygen Media deal was brokered by Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media.

About StyleQ

StyleQ has created an innovative new concept in entertainment and shopping, partnering with TV shows and celebrities to create compelling product assortments for fans at affordable price points. By leveraging fan pages on social networks, with the immediacy of shopping through interactive television, and the endless tweeting of opinion leaders, the company makes it easier than ever for fans and followers to buy the products that inspire them. StyleQ, Inc. is a privately owned company, based in Los Angeles.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.