Winners Announced for the 2010 "American Music Awards(R)"

PERFORMANCES BY RIHANNA, JUSTIN BIEBER, CHRISTINA AGUILERA, NEW KIDS ON THE BLOCK AND BACKSTREET BOYS

Winners Include: Artist of the Year and T-Mobile 'Breakthrough Artist Award' - Justin Bieber, The Black Eyed Peas, Taylor Swift, Usher and More

LOS ANGELES, Nov. 21, 2010 -- Winners of the 38th Annual American Music Awards (AMAs) were announced this evening from the Nokia Theatre, L.A LIVE. The show aired live on ABC at 8:00pm ET/ 7:00pm CT. Produced by dick clark productions (dcp), the 2010 AMAs were produced by Larry Klein and executive produced by Orly Adelson, president of dcp.

AMA highlights included live performances by Justin Bieber, P!nk, Ke$ha, Usher and a powerful opening medley by Rihanna featuring "Love the Way You Lie (Part II)," "What's My Name," and "Only Girl In the World." Other highlights included Katy Perry lighting up the stage with "Firework" and Christina Aguilera performing "Express" from her upcoming film Burlesque. The night also marked television history as New Kids On The Block and Backstreet Boys closed the show together on one stage.

Winners of the 38th Annual American Music Awards included Justin Bieber taking home his first-ever AMAs winning 4 total, including Artist of the Year, Taylor Swift taking home Favorite Female Artist (Country), Rihanna presented with the Favorite Female Artist (Soul/R&B), Eminem winning 2 awards for Favorite Male Artist and Album (Rap/Hip-Hop) and The Black Eyed Peas taking home the Favorite Band, Duo or Group (Pop/Rock). A complete list of winners is attached.

For the second year, dick clark productions streamed a live red carpet digital pre-show, "Coca-Cola Red Carpet Live! @ the 2010 AMAs," at 2:00 PM (PT) / 5:00 PM (ET) on ABC.com and Ustream.tv. The pre-show, featured hosts Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and the returning Coca-Cola Correspondent David Lehre interviewing celebrities and updating fans on all the red carpet action.

For the fourth year, winners were determined by online voting at the official Coca-Cola voting location www.amavote.com as well as ama.abc.com. Artists were honored in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational. Fans can go to the official homepage of the 2010 "American Music Awards," ama.abc.com, to find additional information on the show.

About dick clark productions, inc. -

Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." dcp also produces popular weekly television programming, including "So You Think You Can Dance," and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of "American Bandstand" footage. For additional information about dcp, please visit www.dickclarkproductions.com.

About the American Music Awards -

In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.

2010 AMERICAN MUSIC AWARDS WINNERS November 21, 2010 NOKIA THEATRE L.A. LIVE

Artist of the Year Justin Bieber

Favorite Pop/Rock Male Artist Justin Bieber

Favorite Pop/Rock Female Artist Lady Gaga

Favorite Pop/Rock Band, Duo or Group The Black Eyed Peas

Favorite Pop/Rock Album Justin Bieber - My World 2.0

Favorite Country Music Male Artist Brad Paisley

Favorite Country Music Female Artist Taylor Swift

Favorite Country Music Band, Duo or Group Lady Antebellum

Favorite Country Music Album Carrie Underwood - Play On

Favorite Rap/Hip-Hop Male Artist Eminem

Favorite Rap/Hip-Hop Album Eminem - Recovery

Favorite Soul/R&B Male Artist Usher

Favorite Soul/R&B Female Artist Rihanna

Favorite Soul/R&B Album Usher - Raymond v. Raymond

Favorite Soundtrack Glee: The Music, Volume 3 Showstoppers

Favorite Alternative Rock Artist Muse

Favorite Contemporary Inspirational Artist MercyMe

Favorite Latin Music Artist Shakira

Favorite Adult Contemporary Artist Michael Buble