or


[11/23/10 - 12:10 PM]
Bravo Announces Buitoni(R), Swanson Broth, Toyota and Boursin As Official Multi-Platform Sponsors for "Top Chef All-Stars"
The Emmy and James Beard Award-winning series returns Wednesday, December 1 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUITONI(R), SWANSON BROTH, TOYOTA AND BOURSIN AS OFFICIAL MULTI-PLATFORM SPONSORS FOR "TOP CHEF ALL-STARS"

NEW YORK - November 23, 2010 - The 2010 Emmy Award-winning Bravo stirred up partnerships with Buitoni(R), Swanson Broth and Toyota as official sponsors for the upcoming season of "Top Chef All-Stars," the Emmy and James Beard Award-winning show debuts Wednesday, December 1 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners.

Bravo's "Top Chef" congregates a dream team of 18 past chef'testants who nearly won the title to return to see if they have what it takes in "Top Chef All-Stars." The 2010 Primetime Emmy Award-winning "Top Chef" returns to New York City for season eight with host Padma Lakshmi and head judge chef Tom Colicchio, alongside judges Gail Simmons and new this season, best-selling author and chef, Anthony Bourdain.

Following are the elements of the sponsorships and integrations for "Top Chef All-Stars":

Buitoni(R) joins as a fully integrated partner and their products will be highlighted via a featured in-show integration. Buitoni(R) will reward the winner of "Top Chef All-Stars" with $200,000 and be featured as an episodic prize partner across three episodes. Bravo will create a custom vignette themed to Italian food to air within the series, and Buitoni(R) will provide prizing for the annual Foodie Flyaway Sweepstakes.

Swanson Broth joins "Top Chef All-Stars" as a fully integrated partner with a branded Quickfire challenge in-show around their "Great Stuffing Debate" holiday initiative, as well as prominent usage and placement across the series. Swanson Broth will also receive a custom clip-based vignette throughout the season, and will be aligned with on-air promotion of the season's Foodie Flyaway sweepstakes.

Toyota returns as a fully integrated partner. Toyota Sienna minivans will serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota is also giving away two vehicles this season - a Toyota Prius and a Toyota Highlander Hybrid. BravoTV.com will create a microsite with recipes, an online poll and a custom webisode series for the Toyota Highlander, featuring advice from Top Chef All-Stars chef'testants on the best road-trip tips, snacks and destinations for families.

Boursin cheese will get Top Chef fans in high gear for "Top Chef All-Stars" with their sponsorship of BravoTV.com's "Countdown to the Premiere" and a custom 8-part weekly webisode series, All-Star Bites, starring Top Chef Season 5 winner Hosea Rosenberg. Rosenberg will curate some of past seasons' top moments while showing fans how to create simple and delicious dishes for special occasions and holidays using Boursin cheese. Fans will be driven to All-Star Bites via custom on-air spots, co-branded Boursin in-store point-of-purchase materials, editorial promotion throughout Bravotv.com, and co-branded expandable online video ads across NBC Universal properties. As part of this partnership, Boursin will also sponsor custom SMS and MMS campaigns to Bravo's mobile fan club and present the Bravo NOW iphone/ipad application during the All-Star Bites program.

"Top Chef All-Stars" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [november 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)











[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.

[05/22/15 - 06:01 AM]
CMT to Kickoff "Friday Night Lights" Memorial Day Event with the Network Premiere of the Film, And a Marathon of the Series Hosted by Jessie James Decker Featuring Fan-Voted Poll Results of Favorite Series Characters
Fans can head over to CMT's Facebook page to vote for their favorite "Friday Night Lights" characters from season one.

[05/22/15 - 05:31 AM]
Joel McHale Set to Host "The 2015 ESPYS" on ABC July 15
"The ESPYS" will be broadcast live on ABC Wednesday, July 15, at 8 p.m. ET from Nokia Theatre L.A. Live in Los Angeles.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.