or


[11/23/10 - 12:10 PM]
Bravo Announces Buitoni(R), Swanson Broth, Toyota and Boursin As Official Multi-Platform Sponsors for "Top Chef All-Stars"
The Emmy and James Beard Award-winning series returns Wednesday, December 1 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUITONI(R), SWANSON BROTH, TOYOTA AND BOURSIN AS OFFICIAL MULTI-PLATFORM SPONSORS FOR "TOP CHEF ALL-STARS"

NEW YORK - November 23, 2010 - The 2010 Emmy Award-winning Bravo stirred up partnerships with Buitoni(R), Swanson Broth and Toyota as official sponsors for the upcoming season of "Top Chef All-Stars," the Emmy and James Beard Award-winning show debuts Wednesday, December 1 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners.

Bravo's "Top Chef" congregates a dream team of 18 past chef'testants who nearly won the title to return to see if they have what it takes in "Top Chef All-Stars." The 2010 Primetime Emmy Award-winning "Top Chef" returns to New York City for season eight with host Padma Lakshmi and head judge chef Tom Colicchio, alongside judges Gail Simmons and new this season, best-selling author and chef, Anthony Bourdain.

Following are the elements of the sponsorships and integrations for "Top Chef All-Stars":

Buitoni(R) joins as a fully integrated partner and their products will be highlighted via a featured in-show integration. Buitoni(R) will reward the winner of "Top Chef All-Stars" with $200,000 and be featured as an episodic prize partner across three episodes. Bravo will create a custom vignette themed to Italian food to air within the series, and Buitoni(R) will provide prizing for the annual Foodie Flyaway Sweepstakes.

Swanson Broth joins "Top Chef All-Stars" as a fully integrated partner with a branded Quickfire challenge in-show around their "Great Stuffing Debate" holiday initiative, as well as prominent usage and placement across the series. Swanson Broth will also receive a custom clip-based vignette throughout the season, and will be aligned with on-air promotion of the season's Foodie Flyaway sweepstakes.

Toyota returns as a fully integrated partner. Toyota Sienna minivans will serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota is also giving away two vehicles this season - a Toyota Prius and a Toyota Highlander Hybrid. BravoTV.com will create a microsite with recipes, an online poll and a custom webisode series for the Toyota Highlander, featuring advice from Top Chef All-Stars chef'testants on the best road-trip tips, snacks and destinations for families.

Boursin cheese will get Top Chef fans in high gear for "Top Chef All-Stars" with their sponsorship of BravoTV.com's "Countdown to the Premiere" and a custom 8-part weekly webisode series, All-Star Bites, starring Top Chef Season 5 winner Hosea Rosenberg. Rosenberg will curate some of past seasons' top moments while showing fans how to create simple and delicious dishes for special occasions and holidays using Boursin cheese. Fans will be driven to All-Star Bites via custom on-air spots, co-branded Boursin in-store point-of-purchase materials, editorial promotion throughout Bravotv.com, and co-branded expandable online video ads across NBC Universal properties. As part of this partnership, Boursin will also sponsor custom SMS and MMS campaigns to Bravo's mobile fan club and present the Bravo NOW iphone/ipad application during the All-Star Bites program.

"Top Chef All-Stars" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [november 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.