or


[11/23/10 - 12:10 PM]
Bravo Announces Buitoni(R), Swanson Broth, Toyota and Boursin As Official Multi-Platform Sponsors for "Top Chef All-Stars"
The Emmy and James Beard Award-winning series returns Wednesday, December 1 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUITONI(R), SWANSON BROTH, TOYOTA AND BOURSIN AS OFFICIAL MULTI-PLATFORM SPONSORS FOR "TOP CHEF ALL-STARS"

NEW YORK - November 23, 2010 - The 2010 Emmy Award-winning Bravo stirred up partnerships with Buitoni(R), Swanson Broth and Toyota as official sponsors for the upcoming season of "Top Chef All-Stars," the Emmy and James Beard Award-winning show debuts Wednesday, December 1 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners.

Bravo's "Top Chef" congregates a dream team of 18 past chef'testants who nearly won the title to return to see if they have what it takes in "Top Chef All-Stars." The 2010 Primetime Emmy Award-winning "Top Chef" returns to New York City for season eight with host Padma Lakshmi and head judge chef Tom Colicchio, alongside judges Gail Simmons and new this season, best-selling author and chef, Anthony Bourdain.

Following are the elements of the sponsorships and integrations for "Top Chef All-Stars":

Buitoni(R) joins as a fully integrated partner and their products will be highlighted via a featured in-show integration. Buitoni(R) will reward the winner of "Top Chef All-Stars" with $200,000 and be featured as an episodic prize partner across three episodes. Bravo will create a custom vignette themed to Italian food to air within the series, and Buitoni(R) will provide prizing for the annual Foodie Flyaway Sweepstakes.

Swanson Broth joins "Top Chef All-Stars" as a fully integrated partner with a branded Quickfire challenge in-show around their "Great Stuffing Debate" holiday initiative, as well as prominent usage and placement across the series. Swanson Broth will also receive a custom clip-based vignette throughout the season, and will be aligned with on-air promotion of the season's Foodie Flyaway sweepstakes.

Toyota returns as a fully integrated partner. Toyota Sienna minivans will serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota is also giving away two vehicles this season - a Toyota Prius and a Toyota Highlander Hybrid. BravoTV.com will create a microsite with recipes, an online poll and a custom webisode series for the Toyota Highlander, featuring advice from Top Chef All-Stars chef'testants on the best road-trip tips, snacks and destinations for families.

Boursin cheese will get Top Chef fans in high gear for "Top Chef All-Stars" with their sponsorship of BravoTV.com's "Countdown to the Premiere" and a custom 8-part weekly webisode series, All-Star Bites, starring Top Chef Season 5 winner Hosea Rosenberg. Rosenberg will curate some of past seasons' top moments while showing fans how to create simple and delicious dishes for special occasions and holidays using Boursin cheese. Fans will be driven to All-Star Bites via custom on-air spots, co-branded Boursin in-store point-of-purchase materials, editorial promotion throughout Bravotv.com, and co-branded expandable online video ads across NBC Universal properties. As part of this partnership, Boursin will also sponsor custom SMS and MMS campaigns to Bravo's mobile fan club and present the Bravo NOW iphone/ipad application during the All-Star Bites program.

"Top Chef All-Stars" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [november 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)











[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.

[10/20/14 - 10:19 AM]
FX Networks to Unveil "Simpsons World" October 21
It will include instant and on-demand access to every single "Simpsons" episode - all 552 episodes (25 Seasons) - and each new episode from the current 26th season will be available for viewing the day after its original broadcast on FOX.

[10/20/14 - 10:01 AM]
Disney-ABC Announces ABC Owned Station Group as Launch Partner for Upcoming Syndicated Daytime Talker "The F-A-B" (Working Title) with Tyra Banks
Chrissy Teigen, Joe Zee, Lauren Makk and Leah Ashley will co-host the series, due in the fall of 2015.

[10/20/14 - 10:00 AM]
In a Straight-to-Series Order, FOX Greenlights First Comedy-Horror Anthology, "Scream Queens"
The series, produced by 20th Century Fox Television, is from Ryan Murphy, Brad Falchuk, Ian Brennan and Dante Di Loreto.

[10/20/14 - 09:55 AM]
James Denton to Star in "The Good Witch" Alongside Catherine Bell and Bailee Madison in Hallmark Channel's Newest Original Primetime Series Based on the Network's Most Successful Original Movie Franchise
Denton will play Cassie's new next-door-neighbor, a divorced doctor and single dad who stirs things up in Middleton when he discovers Cassie's signature charm is more than just a magic touch.

[10/20/14 - 09:52 AM]
Video: "The Comeback" Trailer (HBO)
The series returns with the first of eight new episodes on Sunday, November 9.

[10/20/14 - 09:51 AM]
"Getting On," An Offbeat, Comedic Look at the Dysfunctional Staff of a Beleaguered Hospital, Begins Its Second Season Nov. 9, Exclusively on HBO
Guest stars on the second season include: Betty Buckle, Jayma Mays, Carrie Preston, Alia Shawkat and Jean Smart.

[10/20/14 - 09:49 AM]
Golden Globe-Nominated Drama Series "The Newsroom," Starring Emmy(R)-Winner Jeff Daniels and Emily Mortimer, Created by Aaron Sorkin, Kicks Off Third and Final Season Nov. 9, Exclusively on HBO
New to the guest cast in season three are B.J. Novak, Kat Dennings, Mary McCormack, Joanna Gleason and Clea DuVall.

[10/20/14 - 09:35 AM]
Showtime(R) Creates Compelling New Destination for Music Documentaries on Showtime 2(TM)
This collection gives a profound and unique insider's perspective on superstar artists and bands including Billy Joel, The Rolling Stones, Bruce Springsteen, David Bowie, Genesis, The Eagles, Green Day and Bob Dylan.

[10/20/14 - 09:01 AM]
Daniel Cormier Joins "UFC Tonight" on FOX Sports 1
Cormier joins an accomplished broadcast team, including co-host and former UFC multiple title contender Kenny Florian, veteran combat sports journalist Karyn Bryant and four-time World MMA Awards Journalist of the Year Ariel Helwani.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:33 AM]
National Geographic Channel Unleashes Chef Eric Greenspan on an American Road Trip Documenting His Gastronomic Quest for the Quintessential Meat Experience
"Eric Greenspan Is Hungry" premieres Monday, November 24 at 10:00/9:00c on the network.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/20/14 - 08:19 AM]
Pack Your Survival Gear - The Weather Channel Greenlights Second Season of "Fat Guys in the Woods"
Host and survival expert Creek Stewart will take groups of three average Joes into the woods to battle Mother Nature and teach them the art and science of outdoor survival while armed with only the most basic of tools.