or


[02/01/11 - 06:03 AM]
Disney/ABC Television Group Launches Innovative "Grey's Anatomy" Sync App for iPad
The app will allow fans "to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes."

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP LAUNCHES INNOVATIVE "GREY'S ANATOMY" SYNC APP FOR iPAD

New App for ABC's Top Rated Series Offers Enhanced Viewing Experience Powered by Nielsen's Media-Sync Platform

Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store. Powered by Nielsen's Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad. Lexus is the presenting sponsor of the "Grey's Anatomy" Sync App.

Launching with the February 3rd episode, the app will allow "Grey's Anatomy" fans to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes. In addition to exclusive companion content like polls, trivia, behind-the-scenes insights, production details, character bios, video and photo galleries, users will also be able to "check-in" to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Users can then share their experiences with friends and other fans of the show through their Facebook account.

In addition to engaging with episode content, users will have the ability to interact directly with Lexus' ads through trivia and also link back directly to the Lexus website (m.lexus.com/TheHardWay).

The new offering is the latest collaboration between Disney/ABC and Nielsen following last fall's My Generation Sync app, a proof-of-concept experiment that was initially tested last fall.

Nielsen's Media-Sync Platform is a complete application development and operating environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable fashion. The platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. In addition to giving viewers the ability to interact with synchronous content tied to their favorite shows, the Media-Sync platform also delivers interactive advertising modules as companions to the ads on the big screen. This capability gives viewers the opportunity to dive deeper into TV ads for products that interest them, and gives advertisers a powerful new way to extend the effectiveness of their TV ad buy.

ABC's Grey's Anatomy Media-Sync App is available from the App Store on iPad at www.itunes.com/appstore.

A video demo of the new "Grey's Anatomy" Sync App can be viewed at www.abc.go.com/shows/greys-anatomy/ipad.

Now in its seventh season, "Grey's Anatomy" is the recipient of the 2007 Golden Globe(R) Award for Best Television Series - Drama, and multiple Emmy nominations, including two for Outstanding Drama Series. The series follows the doctors of Seattle Grace Mercy West Hospital who deal with life-or-death consequences on a daily basis and together discover that neither medicine nor relationships can be defined in black and white, but rather in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Jessica Capshaw as Arizona Robbins, Kim Raver as Teddy Altman, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner. "Grey's Anatomy" was created and is executive-produced by Shonda Rhimes. Betsy Beers, Mark Gordon, Krista Vernoff, Rob Corn, Mark Wilding, Tony Phelan, Joan Rater are executive producers. Grey's Anatomy is an ABC Studios production.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About Media-Sync

Media-Sync, a product of a joint venture between The Nielsen Company and Digimarc Corporation, is a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner. The unique, real-time synchronizing capabilities of Media-Sync provide content creators and marketers the ability to create complementary consumer experiences across TV and other devices. Launched in 2010, Media-Sync is available for content owners. For more information on Media-Sync, visit www. Media-Sync.tv

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.





  [february 2011]  
S
M
T
W
T
F
S
  


· GREY'S ANATOMY (ABC)





[07/29/14 - 01:27 PM]
Syfy's "12 Monkeys" to Commence Series Production in Toronto
The network also confirms additional casting, inking Tom Noonan and Emily Hampshire for recurring roles.

[07/29/14 - 12:57 PM]
VH1's "Love & Hip Hop: Atlanta" Is on Fire! All-New Episode Airing on a Special Night: Thursday, July 30th 8:00 PM ET/PT
Said installment will then encore in its regular time period on Monday, August 4 at 8:00/7:00c.

[07/29/14 - 12:52 PM]
Shawn Doyle Tapped as a Recurring Guest Star in USA Network's Globe-Trotting Espionage Drama "Covert Affairs"
He'll play Aleksandre Belenko, a Georgian diplomat educated in the U.S. and celebrated for his work with charitable organizations worldwide.

[07/29/14 - 12:35 PM]
FXX Sets Premiere Date for "The League" Season 6
The series will return on Wednesday, September 3 at 10:00/9:00c followed by new episodes of "Ali G Rezurection."

[07/29/14 - 12:02 PM]
Tom Petty & The Heartbreakers to Perform on "Jimmy Kimmel Live" Thursday, July 31 on ABC
That evening, Kimmel will also welcome actress Kerry Washington from ABC's "Scandal."

[07/29/14 - 11:33 AM]
"The World Dog Awards" Makes Its Television Debut in January, 2015 on The CW
For the first time, dogs will be celebrated for their work in entertainment, health services and the military, along with everyday dogs who found fame on the internet.

[07/29/14 - 10:45 AM]
"Does Someone Have to Go?" Will Air on CNBC on August 20
The short-lived FOX series will rebroadcast on the network beginning on said Wednesday at 9:00/8:00c.

[07/29/14 - 10:34 AM]
NBC's Summer Hit "America's Got Talent" Adds Voting and Instant Save on Google Search Starting Tonight July 29 and 30
The new "Snapple Save" in the results shows completely changes the game in how fans choose the fate of the acts.

[07/29/14 - 10:34 AM]
"Anger Management" Partners with "Partners" Beginning Monday, August 4 on FX
Both Lionsgate-produced comedies will air back-to-back episodes for five consecutive weeks.

[07/29/14 - 10:28 AM]
Original Unscripted Series "Parents Just Don't Understand" to Premiere August 23 on the Hub Network
The unique reality series gives real kids and their parents a chance to find out what it feels like to be in the other person's shoes.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 10:00 AM]
VH1 Picks Up "Hit the Floor" for a Third Season
Season 3 of VH1's "Hit the Floor" is expected to premiere in May 2015 with 10 new episodes.

[07/29/14 - 09:17 AM]
NBC Will Present Thrilling Three Hour Special "American Ninja Warrior: USA vs. The World" Monday, September 15 (8 - 11 PM ET/PT)
Five of the top competitors from "American Ninja Warrior" will go head-to-head against competitors from Japan and from Europe in a high-stakes competition on the show's famed four-stage finals course.

[07/29/14 - 09:06 AM]
Does Bad Blood Breed Better Art? Find Out On The New Season of "Ink Master" Starting Tuesday, September 2 at 10 PM, ET/PT
This season it is not just about the rivalries you create on the show, each contestant is coming into this competition with a personal tattoo rival.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.