or


[02/01/11 - 06:03 AM]
Disney/ABC Television Group Launches Innovative "Grey's Anatomy" Sync App for iPad
The app will allow fans "to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes."

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP LAUNCHES INNOVATIVE "GREY'S ANATOMY" SYNC APP FOR iPAD

New App for ABC's Top Rated Series Offers Enhanced Viewing Experience Powered by Nielsen's Media-Sync Platform

Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store. Powered by Nielsen's Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad. Lexus is the presenting sponsor of the "Grey's Anatomy" Sync App.

Launching with the February 3rd episode, the app will allow "Grey's Anatomy" fans to seamlessly interact and engage with specific moments in all of this season's remaining, first-run episodes. In addition to exclusive companion content like polls, trivia, behind-the-scenes insights, production details, character bios, video and photo galleries, users will also be able to "check-in" to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Users can then share their experiences with friends and other fans of the show through their Facebook account.

In addition to engaging with episode content, users will have the ability to interact directly with Lexus' ads through trivia and also link back directly to the Lexus website (m.lexus.com/TheHardWay).

The new offering is the latest collaboration between Disney/ABC and Nielsen following last fall's My Generation Sync app, a proof-of-concept experiment that was initially tested last fall.

Nielsen's Media-Sync Platform is a complete application development and operating environment that allows TV content producers and broadcasters to deploy sync-to-broadcast mobile apps in a rapid and scalable fashion. The platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. In addition to giving viewers the ability to interact with synchronous content tied to their favorite shows, the Media-Sync platform also delivers interactive advertising modules as companions to the ads on the big screen. This capability gives viewers the opportunity to dive deeper into TV ads for products that interest them, and gives advertisers a powerful new way to extend the effectiveness of their TV ad buy.

ABC's Grey's Anatomy Media-Sync App is available from the App Store on iPad at www.itunes.com/appstore.

A video demo of the new "Grey's Anatomy" Sync App can be viewed at www.abc.go.com/shows/greys-anatomy/ipad.

Now in its seventh season, "Grey's Anatomy" is the recipient of the 2007 Golden Globe(R) Award for Best Television Series - Drama, and multiple Emmy nominations, including two for Outstanding Drama Series. The series follows the doctors of Seattle Grace Mercy West Hospital who deal with life-or-death consequences on a daily basis and together discover that neither medicine nor relationships can be defined in black and white, but rather in shades of grey.

"Grey's Anatomy" stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Jessica Capshaw as Arizona Robbins, Kim Raver as Teddy Altman, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner. "Grey's Anatomy" was created and is executive-produced by Shonda Rhimes. Betsy Beers, Mark Gordon, Krista Vernoff, Rob Corn, Mark Wilding, Tony Phelan, Joan Rater are executive producers. Grey's Anatomy is an ABC Studios production.

About Disney/ABC Television Group

The Disney/ABC Television Group is composed of The Walt Disney Company's (NYSE: DIS) global entertainment and news television properties, including the ABC Television Network, ABC Studios, Disney Channels Worldwide, ABC Family and SOAPnet, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney Network, Hyperion publishing and the Company's equity interest in A&E Television Networks round out the Group's portfolio of media businesses.

About Media-Sync

Media-Sync, a product of a joint venture between The Nielsen Company and Digimarc Corporation, is a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner. The unique, real-time synchronizing capabilities of Media-Sync provide content creators and marketers the ability to create complementary consumer experiences across TV and other devices. Launched in 2010, Media-Sync is available for content owners. For more information on Media-Sync, visit www. Media-Sync.tv

About Lexus

Lexus is the leading luxury automaker in the United States. With its reputation for high-quality products and exemplary customer service from its 229 dealers, Lexus has been the top-selling luxury automaker for eleven years in a row. In addition, Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.





  [february 2011]  
S
M
T
W
T
F
S
  


· GREY'S ANATOMY (ABC)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.