NBC UNIVERSAL AND THE JOHNSON SMITH COMPANY TO PUBLISH A TWO-PAGE SPREAD OF PRODUCTS FROM THE NBC COMEDY, "OUTSOURCED"
The "Things You Never Knew Existed" Catalog Hits Homes Beginning February 14th, 2011
"Outsourced" airs Thursdays on NBC at 10:30 PM ET
Los Angeles, CA - February 8, 2011 - NBC Universal Television Consumer Products Group and The Johnson Smith Company, announced today that the February issue of Johnson Smith's "Things You Never Knew Existed" catalog will feature a two-page spread comprised of hilarious items that are inspired by the popular NBC show, "Outsourced." Arriving in homes the week of February 14th and available online at THINGSYOUNEVERKNEW.com beginning February 10th, fans can browse these fun novelty items and literally own a piece of the show, with items that include the "World's Largest Briefs" and a "Farting Fanny Bank." JTMG is the agency representative for NBC programming.
Much like "Mid America Novelties," the show's fictitious catalog that is brimming with tongue-and-cheek items, Johnson Smith's "Things You Never Knew Existed" catalog prides itself on an established tradition (since 1914) of offering unique novelty items that play into the humor and imagination of its customers. The "Outsourced" themed items will be available online through May.
"It's so much fun to join forces with The Johnson Smith Company, to offer fun and edgy products that are inspired by 'Outsourced' within its catalog," said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. "In an act of life imitating art, fans can spread the humor of 'Outsourced' through the purchase of these highly entertaining novelty items."
"Partnering with 'Outsourced' is right up our alley," said Kim Boyd, Vice President of Marketing, The Johnson Smith Company. "We're all about getting a reaction and generating a belly laugh. That show makes us laugh out loud, and so do our products! It's a match made in heaven."
NBC's workplace comedy "Outsourced" centers around a catalog-based company, Mid America Novelties, that sells American novelty goods, including whoopee cushions, foam fingers and wallets made of bacon, and whose call center has suddenly been outsourced to India. The series stars Ben Rappaport as "Todd Dempsy," the Mid America Novelties' manager who finds himself transplanted to India and is slowly embracing his new home and culture. From Universal Media Studios, "Outsourced" is executive produced by showrunner Robert Borden ("The Drew Carey Show," "George Lopez") and director Ken Kwapis ("He's Just Not That Into You," "The Office"), who developed the project through his company, In Cahoots. Victor Nelli, Jr. ("Ugly Betty"), Tom Gorai ("Outsourced" theatrical release) and David Skinner ("Outsourced" theatrical release) also serve as executive producers, and Alex Beattie serves as co-executive producer.
For "Outsourced" embeddable clips and full episodes, visit NBC.com's official show site: http://www.nbc.com/outsourced/
For more information, visit THINGSYOUNEVERKNEW.com.
ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
ABOUT THE JOHNSON SMITH COMPANY
Founded in 1904 by Alfred Johnson Smith in Australia and launched in the United States in 1914, is celebrating its 97th anniversary in 2011. Based in Bradenton, Florida, The Johnson Smith Company serves millions of people through its four catalogs and complementary Web sites - The Lighter Side (www.LighterSide.com), Things You Never Knew Existed (www.ThingsYouNeverKnew.com), Betty's Attic (www.BettysAttic.com), and Full of Life (www.FullOfLife.com). The Johnson Smith Company is a member of The Direct Marketing Association, American Catalog Association, The New England Mail Order Association, the Manatee (Fla.) Chamber of Commerce and Better Business Bureau.
ABOUT JOY TASHJIAN MARKETING GROUP, LLC
Joy Tashjian Marketing Group, LLC (JTMG) was formed in 1998 and is headed by company president Joy Tashjian. Recently awarded for "Retail Promotion of the Year" for their work on "Deal or No Deal", JTMG specializes in the development, implementation and strategic retail development of entertainment trademarks for consumer products. JTMG represents many prestigious television properties and production studios. They are the agency of record for NBC Television and USA Network. Additionally, JTMG's portfolio of television programs includes programs on NBC, Fox, Cartoon Network and Disney Channel. JTMG represents Endemol for "Fear Factor," "Deal or No Deal," "Big Brother," "1 vs. 100," Breakthrough Films and Television for "Captain Flamingo", "Miss BG", "Atomic Betty", Fresh TV for "Stoked", Magicbox, PPI for "Gogo's Crazybones" and Giochi Preziosi for "Gormiti".