or


[02/09/11 - 12:18 PM]
Adam Sanderson Named Senior Vice President, Franchise Management, Disney/ABC Television Group
Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide.

[via press release from ABC]

ADAM SANDERSON NAMED SENIOR VICE PRESIDENT, FRANCHISE MANAGEMENT, DISNEY/ABC TELEVISION GROUP

Adam Sanderson, current Senior Vice President, Brand Marketing, Disney Channels Worldwide, has been named to the new position of Senior Vice President, Franchise Management, Disney/ABC Television Group (DATG). The organizational change and Sanderson's move were announced today by Peter Seymour, Executive Vice President, Strategy and Research, Disney Media Networks, to whom Sanderson will report.

In this expanded role, Sanderson will lead the development of franchise strategy across all DATG business units. He will be responsible for leveraging properties created by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing to generate revenue-producing franchises that build strategic and brand value for DATG and The Walt Disney Company.

Commenting on the announcement, Seymour stated: "As a content creation engine for The Walt Disney Company, we felt it was critical for Disney/ABC Television Group to have someone solely dedicated to managing the current and future franchises developed and produced by the Group. Luckily, we had the best executive for this already doing part of the job. Adam has spent the last decade successfully identifying, shepherding and maximizing franchises for Disney Channels' global kids business, and we're excited for him to now bring his expertise and talent to bear on behalf of the entire Disney/ABC TV portfolio."

Sanderson said: "While the Kids TV business has been the biggest contributor to franchise growth to date, I'm incredibly excited about the opportunity to leverage and extend the myriad properties from ABC and ABC Family to build long-term franchises for the company. "

Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide. In this capacity he was responsible for leading brand & franchise management strategies that helped create some of television's biggest franchises (e.g. "High School Musical," "Hannah Montana," "Mickey Mouse Clubhouse"). For these, Sanderson developed numerous brand extensions, from retail to live entertainment, working across multiple lines of business at The Walt Disney Company. He also initiated the development of strategic branding initiatives, including the launch of Disney XD and Disney Junior, and created public affairs programs such as "Disney's Friends for Change" and "Disney's Magic of Healthy Living." In addition he managed all synergy initiatives and franchise support on behalf of Disney Channels Worldwide in support of TWDC priorities.

Previously Sanderson was Senior Vice President, Marketing, of the then-named ABC Cable Networks Group, overseeing the marketing, consumer and trade advertising, national and local promotions, event marketing, online, brand management and synergy efforts. He joined Disney in March 1997 as Vice President, Marketing for Disney Channel and was primarily responsible for creating consumer and trade promotions and event marketing. Disney Channel's PremEars in the Park and Bear in the Big Blue House LIVE, two signature events for the network, were created, developed and implemented under his direction.

Before Disney Channel, Sanderson was Vice President of Promotion Marketing for FX Networks, Inc., where he was responsible for creating strategic promotions and overseeing all consumer and affiliate promotions for both FX and FXM: Movies from Fox. He created and spearheaded the successful FX campaigns as "FX Everywhere" and "Breakfast Time Anytime/Fall Consumer Promotion."

Earlier Sanderson was Promotion Director at Conde Nast Traveler in New York. Prior to his stint in the publishing field, he was President and Founder of Sanderson Associates, an entertainment-marketing firm that produced special events and concerts. He also worked for Affiliate Artists, a non-profit performance arts organization based in New York, serving as director of marketing and development.

In 1996 Sanderson was named PROMAX's Cable Promotion Executive of the Year. He is a member of CTAM-Southern California Chapter, PMA and PROMAX. He graduated from the University of Albany with a bachelor of arts in Rhetoric and Communications. A native New Yorker, Sanderson resides in Los Angeles.





  [february 2011]  
S
M
T
W
T
F
S
  


ยท HANNAH MONTANA (DISNEY)





[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/28/25 - 02:03 PM]
Video: "RoboForce: The Animated Series" - Official Trailer - Tubi Original
In 2089 Detroit, RoboForce is obsolete and has no hope of becoming heroes. That is until a mysterious code virus infects the UA101 bots, and no one besides RoboForce can stop them.

[03/28/25 - 10:06 AM]
Mary Steenburgen Joins Netflix's "A Man on the Inside" for Season 2
Steenburgen will play Mona Margadoff, a former musician who factors heavily in the case Charles is trying to solve.

[03/28/25 - 09:05 AM]
ESPN, Disney+ and Skydance Sports Announce New ESPN Original Series on the Kansas City Chiefs
The six-episode docuseries is expected to premiere later this year on ESPN and Disney+.

[03/28/25 - 07:07 AM]
Discovery Channel April Programming Highlights
This April, all-new series "Red Bull Soapbox Race," premieres alongside new seasons of "Expedition Files," "Ghost Adventures," "Mysteries of the Abandoned: Hidden America," and "Street Outlaws: Locals Only."

[03/28/25 - 06:01 AM]
Video: "Stranger Things: The First Shadow" - Documentary Announcement - Netflix
Before it hits Broadway this spring, experience the making of the West End phenomenon.

[03/28/25 - 06:01 AM]
Adult Swim Renews Acclaimed Series "Common Side Effects" for Second Season
The finale episode of the debut season of "Common Side Effects" will air this Sunday at 11:30/10:30c. on Adult Swim.

[03/27/25 - 11:04 AM]
Part Two of FOX Nation's "Martin Scorsese Presents: The Saints" to Roll Out Through the Holy Season
FOX Nation will roll out part two of its hit docudrama series beginning on Friday, April 4 and through the Easter season.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/27/25 - 10:06 AM]
All-New Series "Red Bull Soapbox Race" Premieres Tuesday, April 29 at 9PM on Discovery Channel
Hosted by NASCAR Hall of Famer Dale Earnhardt Jr. and motorsports announcer Mike Bagley, the series features amateur teams as they design and build one-of-a-kind, gravity-powered soapbox racers that compete - and crash - on intricate, downhill courses.

[03/27/25 - 10:01 AM]
Viral Dating Series "Pop the Balloon" Is Coming Live to Netflix
Yvonne Orji will host the live edition of the series, streaming every Thursday at 8 p.m. ET beginning April 10, only on Netflix.

[03/27/25 - 10:00 AM]
"Jeopardy! Masters" Returns Wednesday, April 30, on ABC, Following New Episodes of Pat Sajak's "Final Spin" as Host on "Celebrity Wheel of Fortune"
Hosted by "Jeopardy!" G.O.A.T. Ken Jennings, the third annual "Jeopardy! Masters" 2025 tournament will feature an expanded lineup of the top-ranked current "Jeopardy!" contestants, each competing in two action-packed games per hourlong episode for the grand prize of $500,000.

[03/27/25 - 09:34 AM]
Lifetime Announces "The 13th Wife: Escaping Polygamy" A Two Part Movie Event Starring Felicity Huffman, Olga Petsa and Eric Johnson Premiering May 31 and June 1
The film is based on the extraordinary true story of Rena Chynoweth (played by Huffman as present day Rena and Petsa as young Rena), a brave survivor and former wife of a manipulative polygamist group leader, who escaped a life of oppression and dedicated herself to freeing others.

[03/27/25 - 09:31 AM]
TV's #1 Original Courtroom Drama "Hot Bench" Swears in Judge Daniel Mentzer
Accomplished trial attorney Judge Daniel Mentzer will join Judge Yodit Tewolde and Judge Rachel Juarez for Season 12 this fall, bringing a new voice and views to the popular three-judge format taking on real small claims cases from courthouses across the country.