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[02/10/11 - 08:19 AM]
The Premiere of "Survivor: Redemption Island" to Be Sponsored Exclusively by Sprint
Sprint's sponsorship will allow for additional minutes of show content in the premiere episode, airing Wednesday, February 16.

[via press release from CBS]

THE PREMIERE OF "SURVIVOR: REDEMPTION ISLAND" TO BE SPONSORED EXCLUSIVELY BY SPRINT

Marks the First Time "Survivor" Will Be Presented with a Single Sponsor Broadcast

Sprint to Present a Series of Four "What If? Moment" Vignettes that Look Back at the Tactical Game Played by Popular Former Survivors and How Having a Second Chance at Redemption Might Have Altered Their Strategy

The premiere of SURVIVOR: REDEMPTION ISLAND will be sponsored exclusively by Sprint when the 22nd edition of television's longest-running reality show returns Wednesday, Feb. 16 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

This marks the first time that SURVIVOR has been presented with a single sponsor broadcast. Sprint's sponsorship will allow for additional minutes of show content in the premiere episode.

Tied to this season's Redemption twist, each of the four commercial breaks in the premiere episode will feature a "Survivor: Redemption Island 'What If? Moment' Presented by Sprint," a series of 60-second vignettes spotlighting a popular former Survivor's tactical game. The vignette will recap the alliances they made and betrayed, their eventual elimination and how their strategy might have been altered if they knew they had a second chance at redemption. Each vignette will be followed by a traditional 30-second Sprint commercial.

"Because Sprint has been a long time sponsorship partner of 'Survivor,' we challenge ourselves to raise the bar and come up with something different for every cycle,'" said Linda Rene, Senior Vice President, Sales & Innovation, CBS Television. "The twist in this edition afforded us the perfect opportunity to give fans added content as these unique and engaging vignettes tie into this season's theme of redemption. Sprint's exclusive sponsorship further reinforces their enduring association with the show."

"'Survivor' is one of the most iconic television programs airing today and our affiliation with the show over the years has given us the ability to reach large consumer audiences in a direct and engaging way," said Steve Gaffney, Vice President-Corporate Marketing, Sprint. "As the exclusive sponsor of the 'What If? Moment Presented by Sprint,' this creative marketing approach showcases the Sprint brand and provides a strong complement to our commercial placements in this program."

"Sprint's interest to create single sponsorship event around the premiere of 'Redemption Island' is testimony to the enduring appeal of 'Survivor,'" said executive producer Mark Burnett. "It's very rewarding to continue to have passionate fans and loyal sponsors in our 22nd edition."

The four Survivors featured in the vignettes appeared in recent editions and were chosen by executive producers Mark Burnett, David Burris and Jeff Probst based on viewer popularity and the strategic way they played the game. Host Jeff Probst narrates the vignettes.

Sprint's sponsorship will conclude with a 20-second montage of "Sprint Moments," a reminiscence of emotional moments culled from prior seasons in which Sprint had been a SURVIVOR sponsor.

SURVIVOR: REDEMPTION ISLAND features a new twist when, for the first time, castaways who have been eliminated from the game will have an opportunity to seek redemption and return for a chance to win the million dollar prize. Each week when a castaway is voted off at Tribal Council, they will be sent to the isolated island where they will live alone in exile. But, to stay on Redemption Island, they will need to compete in a duel against the next person eliminated and then against each subsequent person voted off. The winner of each duel will continue their fight for an opportunity to return to the game to compete for the title of Sole Survivor while the loser will be sent home.

SURVIVOR is hosted by Emmy Award-winner Jeff Probst and produced by SEG, Inc. Mark Burnett, Jeff Probst and David Burris are executive producers.

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup is watched by more than 100 million people a week. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, TWO AND A HALF MEN; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports. For more information, please visit http://www.cbs.com/.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 49.9 million customers at the end of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.





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