or


[02/10/11 - 08:19 AM]
The Premiere of "Survivor: Redemption Island" to Be Sponsored Exclusively by Sprint
Sprint's sponsorship will allow for additional minutes of show content in the premiere episode, airing Wednesday, February 16.

[via press release from CBS]

THE PREMIERE OF "SURVIVOR: REDEMPTION ISLAND" TO BE SPONSORED EXCLUSIVELY BY SPRINT

Marks the First Time "Survivor" Will Be Presented with a Single Sponsor Broadcast

Sprint to Present a Series of Four "What If? Moment" Vignettes that Look Back at the Tactical Game Played by Popular Former Survivors and How Having a Second Chance at Redemption Might Have Altered Their Strategy

The premiere of SURVIVOR: REDEMPTION ISLAND will be sponsored exclusively by Sprint when the 22nd edition of television's longest-running reality show returns Wednesday, Feb. 16 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

This marks the first time that SURVIVOR has been presented with a single sponsor broadcast. Sprint's sponsorship will allow for additional minutes of show content in the premiere episode.

Tied to this season's Redemption twist, each of the four commercial breaks in the premiere episode will feature a "Survivor: Redemption Island 'What If? Moment' Presented by Sprint," a series of 60-second vignettes spotlighting a popular former Survivor's tactical game. The vignette will recap the alliances they made and betrayed, their eventual elimination and how their strategy might have been altered if they knew they had a second chance at redemption. Each vignette will be followed by a traditional 30-second Sprint commercial.

"Because Sprint has been a long time sponsorship partner of 'Survivor,' we challenge ourselves to raise the bar and come up with something different for every cycle,'" said Linda Rene, Senior Vice President, Sales & Innovation, CBS Television. "The twist in this edition afforded us the perfect opportunity to give fans added content as these unique and engaging vignettes tie into this season's theme of redemption. Sprint's exclusive sponsorship further reinforces their enduring association with the show."

"'Survivor' is one of the most iconic television programs airing today and our affiliation with the show over the years has given us the ability to reach large consumer audiences in a direct and engaging way," said Steve Gaffney, Vice President-Corporate Marketing, Sprint. "As the exclusive sponsor of the 'What If? Moment Presented by Sprint,' this creative marketing approach showcases the Sprint brand and provides a strong complement to our commercial placements in this program."

"Sprint's interest to create single sponsorship event around the premiere of 'Redemption Island' is testimony to the enduring appeal of 'Survivor,'" said executive producer Mark Burnett. "It's very rewarding to continue to have passionate fans and loyal sponsors in our 22nd edition."

The four Survivors featured in the vignettes appeared in recent editions and were chosen by executive producers Mark Burnett, David Burris and Jeff Probst based on viewer popularity and the strategic way they played the game. Host Jeff Probst narrates the vignettes.

Sprint's sponsorship will conclude with a 20-second montage of "Sprint Moments," a reminiscence of emotional moments culled from prior seasons in which Sprint had been a SURVIVOR sponsor.

SURVIVOR: REDEMPTION ISLAND features a new twist when, for the first time, castaways who have been eliminated from the game will have an opportunity to seek redemption and return for a chance to win the million dollar prize. Each week when a castaway is voted off at Tribal Council, they will be sent to the isolated island where they will live alone in exile. But, to stay on Redemption Island, they will need to compete in a duel against the next person eliminated and then against each subsequent person voted off. The winner of each duel will continue their fight for an opportunity to return to the game to compete for the title of Sole Survivor while the loser will be sent home.

SURVIVOR is hosted by Emmy Award-winner Jeff Probst and produced by SEG, Inc. Mark Burnett, Jeff Probst and David Burris are executive producers.

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup is watched by more than 100 million people a week. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, TWO AND A HALF MEN; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports. For more information, please visit http://www.cbs.com/.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 49.9 million customers at the end of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.





  [february 2011]  
S
M
T
W
T
F
S
  


· SURVIVOR (CBS)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.