or


[02/16/11 - 09:49 AM]
A&E Network Launches New Community Outreach Program "Real Life. Change."
"[The program] gives inspired audiences a platform to make positive changes in their own lives and the lives of others," said Bob DeBitetto.

[via press release from A&E]

A&E NETWORK LAUNCHES NEW COMMUNITY OUTREACH PROGRAM "REAL LIFE. CHANGE."

YEAR-ROUND MULTIPLATFORM INITIATIVE TURNS STORYTELLING INTO POSITIVE ACTION

CAMPAIGN FEATURES DEDICATED WEBSITE, ON-AIR VIGNETTES, TALENT PSA'S AND CHARITABLE DONATIONS

NEW YORK, NY - FEBRUARY 16, 2011 - Due to the overwhelming response from viewers and the community to its unique brand of "Real Life. Drama.," A&E Network has created a new, year-round multiplatform community outreach initiative that turns the network's unique brand of storytelling into positive action, REAL LIFE. CHANGE. The announcement was made today by Bob DeBitetto, President and General Manager of A&E Network and BIO Channel.

REAL LIFE. CHANGE. is a movement about people taking action, big or small, which begins to change their lives in positive ways. It's about taking that first small step toward making a bigger change.

"Viewers witness the power of Real Life. Drama. every week by watching real people make positive transformations in their lives on A&E series like 'Intervention,' 'Hoarders' and the new series 'Heavy'," said DeBitetto. "REAL LIFE. CHANGE. gives inspired audiences a platform to make positive changes in their own lives and the lives of others."

The focal point for REAL LIFE. CHANGE. is a dedicated website (www.RealLifeChange.com) that inspires people to make positive changes in their lives, and connects them with others looking to make the same changes in their lives. For every change pledged, A&E Network will donate $1.00 to a charity of their choice from a selected list of charities supported by the network's talent and programming, which includes: American Cancer Society, American Heart Association, American Red Cross, Animal Welfare Institute, Big Brothers Big Sisters of America, DonorsChoose.org, Environmental Defense Fund, Mental Health America, Oxfam, Shape Up America!, St. Jude Children's Research Hospital, Support Police, The Innocence Project, The National Center for Victims of Crime, The Partnership at Drugfree.org, Wounded Warrior Project.

The campaign will also feature PSA's from network talent and customizable on-air vignettes. A&E will be inviting advertising partners to participate in the initiative.

In 2008, A&E embarked on the award-winning The Recovery Project, to help raise awareness that addiction is a disease and recovery is possible. Due to the overwhelming success of The Recovery Project, A&E has evolved and expanded its cause platform with the launch of REAL LIFE. CHANGE., a broader campaign to engage viewers and provide them with a platform to participate in many facets of change, both personal and for their community.

About A&E Network

A&E is "Real Life. Drama." Now reaching 100 million homes, A&E is television that you can't turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network's original scripted series, including "The Glades," to signature non-fiction franchises, including the Emmy-winning "Intervention," "Dog the Bounty Hunter," "Hoarders," "Billy the Exterminator" and "Storage Wars," and the most successful justice shows on cable, including "The First 48" and "Manhunters." The A&E website is located at www.aetv.com.





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.

[02/08/16 - 01:04 PM]
Global Best-Selling Crime Mystery Agatha Christie's "And Then There Were None" Premieres as a Two-Night Event on Lifetime Beginning March 13
Set in 1939 while Europe teeters on the brink of war, the two-night event follows ten strangers with dubious pasts who are lured to Soldier Island, an isolated rock near the Devon coast in southern England.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 11:45 AM]
NBA All-Star 2016 Celebrity Game Presented by Mountain Dew Exclusively on ESPN
Play-by-play commentator Mark Jones, analyst Jon Barry and sideline reporter Cassidy Hubbarth will return to provide commentary for the telecast.

[02/08/16 - 11:00 AM]
#CrushOnComedy This Valentine's Day with FOX Tuesday Night Candygram Wrappers!
Plus: check out FOX's Tuesday "Romance Roulette" videos!

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 10:40 AM]
ABC Orders Comedic Game Show "Big Fan" from Jimmy Kimmel
Andy Richter will host the series, based on the hilarious "Who Knows... ?" the celebrity vs. super-fan game segment that originally aired on "Jimmy Kimmel Live."

[02/08/16 - 10:28 AM]
ZZ Top Frontman Billy Gibbons to Star in New Discovery Pilot "Rockin' Roadsters"
Said installment premieres Monday, February 29 at 10:00/9:00c.

[02/08/16 - 10:19 AM]
New Series "VH1 Family Therapy with Dr. Jenn" Premieres Wednesday, March 16th at 9PM ET/PT
The series features five families at a crossroads in their relationship as they undergo three weeks of intensive family therapy.

[02/08/16 - 10:13 AM]
"Mavis!," The First Feature Documentary About Legendary Soul and Gospel Singer Mavis Staples, Debuts Feb. 29, Exclusively on HBO
Jessica Edwards directs the first feature documentary about this enduring performer.

[02/08/16 - 10:08 AM]
Idina Menzel to Perform on "The Wonderful World of Disney: Disneyland 60"
Menzel will perform in Disney California Adventure Park against the backdrop of "World of Color," the one-of-a-kind nighttime extravaganza.

[02/08/16 - 10:00 AM]
Syfy Renews Original Drama Series "The Magicians" for Second Season
During its first three episodes, "The Magicians" averaged 1.7 million viewers, 853K Adults 18-49 and 910K Adults 25-54 (based on L3 data).

[02/08/16 - 09:36 AM]
America's Favorite Family Returns to A&E with a Star-Studded New Season of "Wahlburgers" and a New Season of the Hit Reality Series "Donnie Loves Jenny"
Said offerings roll out on Wednesday, March 9 and Wednesday, March 16, respectively.

[02/08/16 - 08:41 AM]
Bravo Media's "The Real Housewives of New Jersey" Returns Later This Year
Teresa Giudice, Melissa Gorga and Jaqueline Laurita are among the returning cast members.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.