or


[02/16/11 - 09:49 AM]
A&E Network Launches New Community Outreach Program "Real Life. Change."
"[The program] gives inspired audiences a platform to make positive changes in their own lives and the lives of others," said Bob DeBitetto.

[via press release from A&E]

A&E NETWORK LAUNCHES NEW COMMUNITY OUTREACH PROGRAM "REAL LIFE. CHANGE."

YEAR-ROUND MULTIPLATFORM INITIATIVE TURNS STORYTELLING INTO POSITIVE ACTION

CAMPAIGN FEATURES DEDICATED WEBSITE, ON-AIR VIGNETTES, TALENT PSA'S AND CHARITABLE DONATIONS

NEW YORK, NY - FEBRUARY 16, 2011 - Due to the overwhelming response from viewers and the community to its unique brand of "Real Life. Drama.," A&E Network has created a new, year-round multiplatform community outreach initiative that turns the network's unique brand of storytelling into positive action, REAL LIFE. CHANGE. The announcement was made today by Bob DeBitetto, President and General Manager of A&E Network and BIO Channel.

REAL LIFE. CHANGE. is a movement about people taking action, big or small, which begins to change their lives in positive ways. It's about taking that first small step toward making a bigger change.

"Viewers witness the power of Real Life. Drama. every week by watching real people make positive transformations in their lives on A&E series like 'Intervention,' 'Hoarders' and the new series 'Heavy'," said DeBitetto. "REAL LIFE. CHANGE. gives inspired audiences a platform to make positive changes in their own lives and the lives of others."

The focal point for REAL LIFE. CHANGE. is a dedicated website (www.RealLifeChange.com) that inspires people to make positive changes in their lives, and connects them with others looking to make the same changes in their lives. For every change pledged, A&E Network will donate $1.00 to a charity of their choice from a selected list of charities supported by the network's talent and programming, which includes: American Cancer Society, American Heart Association, American Red Cross, Animal Welfare Institute, Big Brothers Big Sisters of America, DonorsChoose.org, Environmental Defense Fund, Mental Health America, Oxfam, Shape Up America!, St. Jude Children's Research Hospital, Support Police, The Innocence Project, The National Center for Victims of Crime, The Partnership at Drugfree.org, Wounded Warrior Project.

The campaign will also feature PSA's from network talent and customizable on-air vignettes. A&E will be inviting advertising partners to participate in the initiative.

In 2008, A&E embarked on the award-winning The Recovery Project, to help raise awareness that addiction is a disease and recovery is possible. Due to the overwhelming success of The Recovery Project, A&E has evolved and expanded its cause platform with the launch of REAL LIFE. CHANGE., a broader campaign to engage viewers and provide them with a platform to participate in many facets of change, both personal and for their community.

About A&E Network

A&E is "Real Life. Drama." Now reaching 100 million homes, A&E is television that you can't turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network's original scripted series, including "The Glades," to signature non-fiction franchises, including the Emmy-winning "Intervention," "Dog the Bounty Hunter," "Hoarders," "Billy the Exterminator" and "Storage Wars," and the most successful justice shows on cable, including "The First 48" and "Manhunters." The A&E website is located at www.aetv.com.





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 03:07 PM]
Netflix to Premiere Globally in March 2015 the New Tina Fey and Robert Carlock Comedy Series Starring Ellie Kemper
"Unbreakable Kimmy Schmidt" was originally slated to premiere on NBC and instead will now launch exclusively across all Netflix territories.

[11/21/14 - 01:30 PM]
Disney XD to Sneak Preview New Original Series "Penn Zero: Part-Time Hero" on Friday, December 5
Emmy Award-winner Henry Winkler guest stars as The Snowman.

[11/21/14 - 01:28 PM]
Feast with the Titans in a Special Thanksgiving Episode of "Teen Titans Go!" Airing Wednesday, November 26, at 5:30 p.m. ET/PT
In addition, the Titans have a lot to be thankful for as the action-comedy series continues to be a strong performer on Cartoon Network.

[11/21/14 - 01:08 PM]
Emmy(R) and Tony Award(R) Winner Ellen Barkin to Guest Star on "Happyish" on Showtime(R)
She's set as Dani Kirschenbloom, a headhunter who works closely with Thom Payne (Steve Coogan).

[11/21/14 - 12:52 PM]
CBS Celebrates the Holidays with Very Merry Episodes
These original episodes join the previously announced holiday music specials as well as perennial holiday favorites.

[11/21/14 - 12:02 PM]
VH1 to Air Special Encore Presentation of "Behind the Music: Aaliyah" on Sunday, November 23, 2014 at 6PM and 10PM
Aaliyah's family members participated in the original production in 2001 and her brother approved the additions made in the updated 2012 version, which will be seen on Sunday.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 10:24 AM]
OWN: Oprah Winfrey Network Announces 2015 Premiere Dates for Returning Favorite Series and an All-New Network Special
"The Haves and the Have Nots," "Love Thy Neighbor" and "Raising Whitley" are among the returning class.

[11/21/14 - 10:06 AM]
Spike TV to Premiere "Lip Sync Battle" from Jimmy Fallon's Eight Million Plus Productions, John Krasinski and Stephen Merchant
The announcement was made by Jimmy Fallon last night on "The Tonight Show" during his interview with Stephen Merchant.

[11/21/14 - 10:06 AM]
"Home & Family" Primetime Holiday Special Premieres on Hallmark Channel November 24th
Candace Cameron Bure, Lacey Chabert, Genie Francis and Marilu Henner are among the scheduled guests.

[11/21/14 - 09:46 AM]
First Look Photo from the New Season of the Hit Showtime(R) Drama Series "Penny Dreadful"
The new season is currently in production in Dublin, Ireland for a 2015 debut on the network.

[11/21/14 - 09:17 AM]
William Shatner Joins "Haven" Cast As Recurring Guest Star
Shatner will play a pivotal character that has the potential to forever impact the fate of the town of Haven and its troubled residents.