IS MISS USA(TM) "TOUGH ENOUGH(R)?"

NEW YORK, NEW YORK � February 17, 2010 USA Network and WWE(R) announced today that Miss USA(TM), Rima Fakih will be one of the aspiring contestants on USA Network's upcoming non-scripted series WWE TOUGH ENOUGH(R). Fakih will be squaring off against a tough group of challengers vying for an once-in-a-lifetime shot to become a WWE Superstar or Diva. The series will premiere Monday, April 4 at 11/10c, the day after WrestleMania(R) XXVII and immediately following USA's ratings juggernaut WWE MONDAY NIGHT RAW(R). It moves to its regularly scheduled slot in primetime, Mondays at 8/7c, starting on April 11.

"I am thrilled to have the opportunity to battle for a title in an entirely different competition," said Fakih. "Miss USA is an incredible honor that's provided invaluable experience which will undoubtedly help me as I push my performance and athletic skills to the limit. I look forward to learning if I have the mettle to make it in WWE."

The casting announcement follows the recent appointment of WWE Hall of Famer "Stone Cold" Steve Austin(R) as series host and WWE Legend Booker T(TM) as a trainer. WWE TOUGH ENOUGH contestants will be a diverse group of men and women who will live, train, eat and sleep under one roof in a house in Southern California. Each week the contestants will battle it out in a series of unique challenges designed to test for such characteristics as showmanship, creativity, athleticism and desire, just to name a few. Viewers will witness the trials and tribulations of what it takes to be one of the best in the world's greatest sports entertainment organization. The grand prizewinner will be awarded a contract with WWE.

Shed Media US, noted for its strong characters and memorable casting in the non-scripted arena, will produce WWE TOUGH ENOUGH. The company's previous reality credits include "The Real Housewives of New York City," "Who Do You Think You Are," "World's Strictest Parents." Producing for Shed Media US are Nick Emmerson, Alex Demyanenko and Eric Van Wagenen.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore, and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.