or


[02/23/11 - 01:52 PM]
7-Up, OnStar and Australian Gold Headline the List of Sponsors Featured on NBC's "The Celebrity Apprentice"
Other brands featured on the new season include Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

[via press release from NBC]

7-UP, ONSTAR AND AUSTRALIAN GOLD HEADLINE THE LIST OF SPONSORS FEATURED ON NBC'S "THE CELEBRITY APPRENTICE"

(AIRS SUNDAYS, 9-11 PM ET/PT PREMIERING MARCH 6th, 2011)

Other Brands Featured On the New Season Include: Camping World, ACN, Omaha Steaks, and Farouk Hair Systems

NEW YORK - February 23, 2011 - Donald Trump and Mark Burnett have partnered with some of the world's most prominent and recognizable brands on NBC's "The Celebrity Apprentice" airing every Sunday (9-11 p.m. ET/PT).

Continuing to revolutionize brand integration on television, "The Celebrity Apprentice" welcomes world class brands on season eleven including: 7-Up, OnStar, Australian Gold, Camping World, ACN, Omaha Steaks, and Farouk Hair Systems.

"This season of 'The Celebrity Apprentice' is going to be fantastic," said Donald Trump, Host and Executive Producer. "Our cast and the tasks they perform in conjunction with our sponsor partners are just outstanding. As the top television shows for product placement and brand integration, 'The Apprentice' proves the extraordinary value we offer to our sponsor partners."

In the past ten seasons, many of the companies that have partnered with "The Apprentice" brand have achieved astonishing sales results in the days and weeks following the broadcast of their episodes. Last season, Bret Michaels and Holly Robinson Peete developed their own flavors of Snapple Iced Tea and their Trop-A-Rocka and Compassionberry flavors were some of the most popular flavors sold last year. When Crest Vanilla Mint toothpaste was featured during season two, Procter & Gamble experienced the highest level of online interest in company history with 4.7 million web hits the day after the show aired. Over 40,000 samples of toothpaste were requested. On season three, Staples sold out of "The Desk Apprentice" in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in a mere 41 minutes after their episode concluded.

In "Apprentice" history, many of America's largest and most successful companies have eagerly chosen to showcase their products during the tasks. Over the years, these have included: Best Buy, Burger King, Clockwork Home Services, Dairy Queen, The Dial Corporation, Dove, Domino's Pizza, General Motors, The Home Depot, Kodak, Kraft, Lexus, LifeLock, M&M Mars, Microsoft, Nestle, Outback Steakhouse, Pedigree, Procter & Gamble, Priceline.com, Right Guard, Rockport, Snapple, Star Wars, Unilever and Walmart.

"This cycle of 'The Apprentice' was oversubscribed, which points to the simple fact that it is still the most elegant and efficient vehicle on TV that drives consumer engagement, intent to purchase and retail impact, which is what marketers want at the end of day," said Sadoux Kim, supervising producer, Brand Integration.

"We are pleased to partner with 'The Celebrity Apprentice' once again," said Larry Young, president and CEO for Dr. Pepper Snapple Group. "After our huge success last year with Snapple, 7Up is looking forward to celebrating its Uncola roots while entertaining viewers."

Over the course of the celebrity seasons, approximately $4 million has been donated to charities worldwide in addition to money raised from the awareness and exposure on the show. Now 16 new celebrities will rise to the challenge and once again, it will be men versus women as they fight for their charities to win prize money each episode, plus the finale prize of $250,000 for the winner's charity.

The men include: Mark McGrath, Meat Loaf, Lil Jon, Jose Canseco, David Cassidy, Gary Busey, Richard Hatch, and John Rich.

The women include: La Toya Jackson, Star Jones, Dionne Warwick, Lisa Rinna, Marlee Matlin, NeNe Leakes, Hope Dworaczyk, and Niki Taylor.

"The Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.





  [february 2011]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.