or


[04/04/11 - 01:47 PM]
The CW and Ford Partner to Give Away One 2012 Ford Focus Each Night During the Week of April 4
Michael Steeger, Tika Sumpter, Robert Buckley, Nigel Barker, Sara Rue, Katerina Graham and Cassidy Freeman are among those featured in the branded spots.

[via press release from The CW]

THE CW AND FORD PARTNER TO GIVE AWAY ONE 2012 FORD FOCUS EACH NIGHT DURING THE WEEK OF APRIL 4

Stars Enter "The CW SHOWRoom" On-Air to Learn About the New Ford Focus, Give Sneak Previews of What's Coming Up on The CW, and Show Viewers How to Win

BURBANK, CA (April 4, 2011) �� The CW and Ford have formed a strategic marketing partnership, The CW SHOWroom, giving viewers a chance to win a new 2012 Ford Focus each night of The CW's primetime, beginning Monday, April 4, through Friday, April 8. The CW will create custom commercials for an unprecedented, week-long campaign featuring stars from the network's shows, including "Gossip Girl," "The Vampire Diaries" and "90210." The spots will air each night that week, and viewers can watch to learn how to enter to win a new Ford Focus, see sneak previews of upcoming episodes of The CW shows, and get an up-close look at the all-new Ford Focus.

"We're thrilled to partner with Ford for their global launch of the 2012 Focus and create the biggest program to date for The CW Network," said Alison Tarrant, Executive Vice President, Integrated Sales and Marketing. "For the first time, we are featuring talent from across our network's primetime schedule to interact directly with the brand. This is a really exciting partnership for us; we are proud of the entertaining co-branded creative and the opportunity to give our fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows."

Each weeknight beginning April 4, The CW will air branded Ford Focus spots including stars: Michael Steeger ("90210"), Tika Sumpter ("Gossip Girl"), Robert Buckley ("One Tree Hill"), Nigel Barker ("America's Next Top Model"), Sara Rue ("Shedding for the Wedding"), Katerina Graham ("The Vampire Diaries") and Cassidy Freeman ("Smallville"). Viewers need to watch The CW each night to find out how to enter to win a 2012 Ford Focus. One Ford Focus will be given away to one winner on each of the five nights of the sweepstakes.

Customized for each night of the campaign, the longform ads showcasing the sweepstakes will feature The CW stars giving special previews of what's coming up on their shows, as a Ford product specialist � and very enthusiastic CW fan � shows them all the features of the brand new Ford Focus. As part of the partnership, Ford Focus brand messaging will also be carried across The CW on-air, online, and on mobile for the full week, with special night opens and billboards on-air each night.

"The all-new 2012 Focus has so many class-leading advanced features and content that it is hard to capture in a traditional 30 second ad," said Crystal Worthem, Ford's Brand Content & Alliance manager. "This new and creative collaboration with the CW is allowing the new Ford Focus to fully communicate its attributes to a younger, more connected consumer in a more engaging and relevant way."

The CW and Ford partnership continues in the April 6 episode of "America's Next Top Model." The models are teaming up with Ford Warriors in Pink to help raise awareness and work toward a cure for breast cancer. The relationship will be integrated into the entire episode and garner support through a print campaign for the 2011 Warriors in Pink line of apparel. Ford is a 17-year partner of Susan G. Komen for the Cure and has dedicated more than $110 million to the breast cancer cause.

Beginning Monday, April 11, viewers can also see more sneak previews from The CW stars of what's coming up this season online at www.CWTV.com/fordfocus.

About The CW

The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network and the only network targeting women 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days. The network's primetime schedule includes such popular series as "The Vampire Diaries," "America's Next Top Model," "Gossip Girl," "90210," "One Tree Hill," "Supernatural" and "Smallville," as well as freshmen series "Hellcats" and "Nikita."

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.





  [april 2011]  
S
M
T
W
T
F
S
     


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· SHEDDING FOR THE WEDDING (CW)
· SMALLVILLE (CW)
· VAMPIRE DIARIES, THE (CW)





[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/29/16 - 06:39 AM]
Netflix Orders "Marvel's The Punisher" to Series
Jon Bernthal will reprise his role as Frank Castle, introduced to fans earlier this year in the second season of the Netflix original series "Marvel's Daredevil."

[04/28/16 - 03:55 PM]
"Undercover Boss" Returns with Five New Episodes, Sunday, May 15 on CBS
Look for the show's 100th installment on Sunday, May 22.

[04/28/16 - 01:01 PM]
National Geographic Channel Goes Straight to Series with Its First Multiseason Scripted Anthology Series, "Genius"
The premiere season will focus on scientist Albert Einstein and will be based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe," adapted by writer Noah Pink.

[04/28/16 - 12:35 PM]
All-New Episodes of "Motive" Move to Sundays on USA
The Canadian import previously aired on Friday nights at 10:00/9:00c.

[04/28/16 - 12:31 PM]
Freeform Premiere of the Documentary "Twinsters" Airs May 7 at 8:30 P.M. EDT
"Twinsters" is a two-hour documentary about two young women who were both adopted from South Korea and raised on different continents.

[04/28/16 - 12:20 PM]
Investigation Discovery's Hit Series "True Crime with Aphrodite Jones" Returns for an All-New-Season
Season six will air on Monday nights beginning May 2 at 9:00/8:00c.