BRAVO MEDIA ANNOUNCES LEXUS, KITCHENAID AND CHASE SAPPHIRE AS TOP SPONSORS FOR "TOP CHEF MASTERS"
Lexus and KitchenAid Give A Combined $250,000 to Charity
Season Three Premieres Wednesday, April 6 At 11 PM ET/PT
NEW YORK - April 5, 2011 - Building on the momentum of an unprecedented 20 percent growth in national ad revenue in the past year and the addition of more than 150 advertisers in 2010, Bravo Media announced partnerships with Lexus, KitchenAid and Chase Sapphire for the upcoming third season of the hit foodie spin-off, "Top Chef Masters." In addition, Lexus and KitchenAid combine to provide more than $250,000 in cash donations to various charities throughout the season. These multi-platform sponsorship deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. "Top Chef Masters" premieres Wednesday, April 6 at 11 p.m ET/PT and will move to its normal time slot of Wednesdays at 10 p.m ET/PT the following week. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
Lexus returns for the third straight season as a fully integrated sponsor and the exclusive in-program automotive partner for "Top Chef Masters" Season Three. Lexus is an episodic prize partner furnishing cash prizes to the winners of each Quickfire and Elimination challenge in every episode. Additionally, the cast will be transported around Los Angeles in Lexus RX vehicles throughout production. On the digital front, Lexus also serves as a full-series partner and sponsor for a weekly interactive viewing experience, "Watch to Win," allowing "Top Chef Masters" fans a chance to participate in fun trivia every week throughout the run of the season. Lexus also is sponsoring the BravoNow iPad and iPhone application as well as "Rate the Plate," an interactive game on Bravotv.com, which gives fans the opportunity to rate the presentation of the dishes from each episode.
KitchenAid joins the "Top Chef Masters" team as the exclusive major and small appliance provider for "Top Chef Masters" Season 3. KitchenAid products will be featured via brand exposure across the series and will provide the winner of "Top Chef Masters" with the grand prize of $100,0000 that will be donated to the charity of their choice.
Chase Sapphire, a rewards credit card for affluent consumers that offers premium travel rewards and benefits, a range of redemption choices, exceptional customer service and memorable experiences, also joins the show as full-series partner. The Chase Sapphire Card will be tagged on tune-ins and billboards across the season.
Additionally, the network announced its first-ever partnership with New York magazine and first-ever media partnership for the series. New York magazine's Grub Street blog Senior Editor Alan Sytsma will appear as a guest judge throughout the season. In addition, the magazine will feature a "Top Chef Masters" hub page on its Vulture site that will showcase preview clips and photos from the season.
"Top Chef Masters" pits 12 world-renowned chefs against each other to see how well they fare in fierce culinary competition. Each week will whittle down the chefs until the finale where one winner is crowned "Top Chef Master" and receive the grand prize of $100,000 for the charity of their choice. With so much money at stake, the chefs are bringing more than their knives to the table; they're bringing their egos and stirring up the drama. The chefs must face off in some of the most difficult challenges to date - including the infamous restaurant wars - and they're serving up food for some master entertainers and celebrity guest judges including: Mad Men's Christina Hendricks, pop/rock group Maroon 5 and pop sensation Kelis, among others. For a sneak peek of the third season of "Top Chef Masters" go to: http://www.bravotv.com/top-chef-masters/season-3/videos/coming-up-in-this-third-season
The second season of "Top Chef Masters averaged over 1 million adults 18-49 and over 1.6 million total viewers. The series is produced by the Emmy Award-winning Magical Elves with Dan Cutforth and Jane Lipsitz serving as executive producers.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.