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[04/05/11 - 06:48 AM]
USA Creates Industry-First Entertainment Check-In App on Android
The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience.

[via press release from USA]

USA NETWORK CONTINUES TO INNOVATE WITH INDUSTRY-FIRST ENTERTAINMENT CHECK-IN APP ON ANDROID

No. 1 Cable Network Puts Competitors to the Ropes with New Second-Screen, Social TV Experience for Highly- Anticipated Reality Competition Series, WWE TOUGH ENOUGH

NEW YORK, NEW YORK - April 5, 2011 - USA Network today announced a comprehensive, second-screen approach to accompany its upcoming reality competition series, WWE TOUGH ENOUGH. The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience, including sharing through USA's proprietary chatter platform for instant communications, an affinity rewards program and connectivity with Facebook. The app acts like a social entertainment check-in service, while connecting fans to social and mobile features that enable them to not only interact with each other, but for the first time, with show participants, via Android or iOS devices. This enables fans more ways than ever to collect points for interacting with their favorite shows, which they can use to unlock exclusive content or redeem them towards virtual and real goods.

"Our digital team is truly taking the competition to the mats with USA's new series. Our second-screen app experience provides us the opportunity to engage with fans in real-time around a franchise they love," said Jesse Redniss, vice president of digital, USA Network.

Through the course of the show, fans will be able to seamlessly check-in to unlock exclusive WWE TOUGH ENOUGH content, and be linked with USA's affinity rewards program, Tough Club. Members will be able to rack up Tough Club Points via the show's website or remotely on their mobile devices. While accruing points and interacting with content, fans will also be able to share their favorite show moments and chat with other fans through the WWE TOUGH ENOUGH chatter feature at www.wwetoughenough.com.

Starting with the first episode of WWE TOUGH ENOUGH, Tough Club users will be able to begin accessing exclusive content by inputting keywords that will be promoted in-show, online and via various Tough Enough destinations. The keywords will unlock hidden treasures, such as videos, photos and more through the new Android and iOS apps. Fans will also have access to social platform features that will allow users to keep friends abreast of their actions, before, during and after the program in a real-time experience.

The app was designed by USA and developed in conjunction with Digitaria (www.digitaria.com) the San Diego based digital strategy, design, technology and marketing company.

WWE TOUGH ENOUGH is USA's new reality competition series hosted by WWE Legend Stone Cold Steve Austin and includes 14 contestants (including Miss USA Rima Fakih) competing to become the next WWE Superstar, under the guidance of trainers such as WWE Legends Booker T and Trish Stratus. WWE TOUGH ENOUGH premieres the night after Wrestlemania XXVII, Monday, April 4, immediately following Raw at 11:05/10:05c, then moves to its regular timeslot, Mondays at 8/7c starting April 11.

To become a member of Character Reward's Tough Club and see the new features, please visit www.toughenough.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· WWE TOUGH ENOUGH (USA)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
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[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.