or


[04/05/11 - 06:48 AM]
USA Creates Industry-First Entertainment Check-In App on Android
The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience.

[via press release from USA]

USA NETWORK CONTINUES TO INNOVATE WITH INDUSTRY-FIRST ENTERTAINMENT CHECK-IN APP ON ANDROID

No. 1 Cable Network Puts Competitors to the Ropes with New Second-Screen, Social TV Experience for Highly- Anticipated Reality Competition Series, WWE TOUGH ENOUGH

NEW YORK, NEW YORK - April 5, 2011 - USA Network today announced a comprehensive, second-screen approach to accompany its upcoming reality competition series, WWE TOUGH ENOUGH. The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience, including sharing through USA's proprietary chatter platform for instant communications, an affinity rewards program and connectivity with Facebook. The app acts like a social entertainment check-in service, while connecting fans to social and mobile features that enable them to not only interact with each other, but for the first time, with show participants, via Android or iOS devices. This enables fans more ways than ever to collect points for interacting with their favorite shows, which they can use to unlock exclusive content or redeem them towards virtual and real goods.

"Our digital team is truly taking the competition to the mats with USA's new series. Our second-screen app experience provides us the opportunity to engage with fans in real-time around a franchise they love," said Jesse Redniss, vice president of digital, USA Network.

Through the course of the show, fans will be able to seamlessly check-in to unlock exclusive WWE TOUGH ENOUGH content, and be linked with USA's affinity rewards program, Tough Club. Members will be able to rack up Tough Club Points via the show's website or remotely on their mobile devices. While accruing points and interacting with content, fans will also be able to share their favorite show moments and chat with other fans through the WWE TOUGH ENOUGH chatter feature at www.wwetoughenough.com.

Starting with the first episode of WWE TOUGH ENOUGH, Tough Club users will be able to begin accessing exclusive content by inputting keywords that will be promoted in-show, online and via various Tough Enough destinations. The keywords will unlock hidden treasures, such as videos, photos and more through the new Android and iOS apps. Fans will also have access to social platform features that will allow users to keep friends abreast of their actions, before, during and after the program in a real-time experience.

The app was designed by USA and developed in conjunction with Digitaria (www.digitaria.com) the San Diego based digital strategy, design, technology and marketing company.

WWE TOUGH ENOUGH is USA's new reality competition series hosted by WWE Legend Stone Cold Steve Austin and includes 14 contestants (including Miss USA Rima Fakih) competing to become the next WWE Superstar, under the guidance of trainers such as WWE Legends Booker T and Trish Stratus. WWE TOUGH ENOUGH premieres the night after Wrestlemania XXVII, Monday, April 4, immediately following Raw at 11:05/10:05c, then moves to its regular timeslot, Mondays at 8/7c starting April 11.

To become a member of Character Reward's Tough Club and see the new features, please visit www.toughenough.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· TOUGH ENOUGH (USA)





[01/26/15 - 10:04 AM]
"Chain Reaction" Returns to GSN - 40 New Episodes of the Popular Word Association Game to Launch in 2015
This marks the first new episodes of the series since 2007.

[01/26/15 - 10:02 AM]
Donald Trump to Announce Winner of NBC's "The Celebrity Apprentice" on Live Two-Hour Telecast, Monday, Feb. 16 at 8 P.M.
Plus: look for "The Celebrity Apprentice: Top Feuds, Firings and Fails" on Monday, February 9 at 8:00/7:00c.

[01/26/15 - 10:01 AM]
David Tennant Joins "Marvel's A.K.A. Jessica Jones" for Netflix
He'll play the villainous Kilgrave, an enigmatic figure from Jessica's past, in the project.

[01/26/15 - 09:45 AM]
"The Jinx: The Life and Deaths of Robert Durst," Groundbreaking New Series Unraveling One of the Most Notorious Unsolved Crimes in New York History, Debuts Feb. 8, Exclusively on HBO
Other episodes of "The Jinx" debut subsequent Sundays at the same time through March 15.

[01/26/15 - 09:11 AM]
Nat Geo WILD's Fully Inflated "Fish Bowl II" Set for Super Bowl Sunday
This year Goldie is taking her show on the road, heading to a farm with a clownfish friend to visit some of Dr. Pol's closest animal pals.

[01/26/15 - 09:02 AM]
Carrie Underwood to Perform Special "Waiting All Day for a Super Bowl Fight" Feb. 1 on NBC
"I'm so honored to again be a part of the Super Bowl, this time joining NBC Sports in helping kick everything off! I can't wait to watch the game!" said Underwood.

[01/26/15 - 09:01 AM]
Will Ferrell & Kevin Hart to Appear & Ariana Grande to Perform Live on "The Tonight Show Starring Jimmy Fallon" Feb. 1 Post-Super Bowl Show
Michael Keaton, Gwen Stefani, Ellen DeGeneres, Neil Young, Vin Diesel, Carl Reiner, Will Smith, Rosamund Pike and Jack White are among the scheduled guests to follow that week.

[01/26/15 - 09:01 AM]
The "50th Annual Academy of Country Music Awards" Will Be Extended by a Half-Hour in Celebration of Its Golden Anniversary, Sunday, April 19 on CBS
As previously announced, ACM Award winners Blake Shelton and Luke Bryan will return to co-host this super-sized night of incredible country music performances.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.

[01/26/15 - 08:35 AM]
School's Out for Ten Skilled Cooks Battling for Grand Prize in New Food Network Series "All-Star Academy"
Ted Allen hosts the series with Bobby Flay, Alex Guarnaschelli, Curtis Stone and Michael Symon serving as judges.

[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.

[01/26/15 - 08:03 AM]
NBC Sports Group Adds Hall of Fame Driver Dale Jarrett to NASCAR Broadcast Team
He'll serve as a pre- and post-race analyst during live coverage of select NASCAR Sprint Cup and NASCAR Xfinity Series racing on NBC and NBCSN.

[01/26/15 - 07:36 AM]
"Super" Weekend Features First-Place Chelsea Hosting Second-Place Man City This Sat. at 12:30 PM ET on NBC; Live On-Site Studio Coverage from Arizona
Rebecca Lowe will host the show beginning at 7 a.m. ET on Saturday, and continuing throughout the weekend.

[01/26/15 - 07:32 AM]
FOX NASCAR Commences 15th Year with Expanded Coverage Including NASCAR Xfinity Series
Mike Joy, Hall of Famer Darrell Waltrip and Larry McReynolds, the original FOX Sports broadcast team which began its NASCAR run at the 2001 Daytona 500, return to the booth for NASCAR Sprint Cup Series races on FOX and FOX Sports 1.

[01/26/15 - 07:01 AM]
Frisky Turns Felonious On Investigation Discovery's New Series - "Sex Sent Me to the Slammer" Premiering February 6
Look for back-to-back half-hour episodes on Friday nights at 10:00/9:00c.