Cartoon Network Enterprises and Nooka Partner on Limited-Edition Watch Featuring "Adventure Time with Finn & Jake"
Fashion Designer Creates Unique Timepiece Based on Cartoon Network's Smash Hit Animated Series
What time is it? Beginning next month, NYC-based fashion design lab Nooka is your hook up for the answer. The highly-creative and innovative maker of watches has partnered with Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the network, to create a limited-edition timepiece based on Adventure Time, the fun, irreverent new series from creator Pendleton Ward that has people everywhere saying things like "algebraic," "mathemagical" and "rhombus!" With the limited edition watch set to launch in April and available for the suggested retail price of $120, the Adventure Time with Finn and Jake watch from Nooka features graphics and colors inspired by Jake, human Finn's loveable canine companion and best friend.
"One of the most defining and charming qualities of Adventure Time is its unique tone and quirky sense of humor that has resonated with a wide range of audiences across all ages," said Pete Yoder, vice president of Cartoon Network Enterprises. "Building on the original style, we have partnered with Nooka to create a product that is truly unique and captures the fun and creativity of the brand for our older, fashion-forward fans."
"I am in full awe of Pendleton's talents - Adventure Time is a breath of fresh air that is inspiring to me as a creative genius - making this opportunity incredibly exciting on a personal and professional level," said Matthew Waldman, C.C.C. [chief creative czar] of Nooka.
About the Nooka watch, Adventure Time creator Ward added, "I think they're math."
Nooka's innovative approach to representing time has become synonymous with its line of watches. The popular Zot presents a truly unique yet intuitive way of reading time. The 12 dots represents the current hour, while the horizontal bar displays the minutes, with a small window displaying seconds underneath. Set on top of a polyurethane band, the Zot features an alarm and chronograph mode.
From the mind of Pendleton Ward, Adventure Time is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer on the series. Ooo is a land built for adventure. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the cities and towns are filled with bizarre characters in need of unique assistance. Whether it's saving Princess Bubblegum, defeating zombie candy, mocking the "oxy-moronic" Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn & Jake it's always Adventure Time.
Since its debut on Cartoon Network in April 2010, Adventure Time has quickly become a Cartoon Network fan favorite, with more than 17.2 million kids - not to mention 20 million adults - tuning in to catch the series' first season, according to Nielsen Media Research. New episodes from the second season currently air on Cartoon Network Monday nights at 8:00 p.m. (ET, PT). Highly popular apparel and accessories can also be found at select retailers nationwide.
About Nooka Inc.:
Nooka is a New York Fashion design Company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka is expanding their range, creating a Mindstyle� brand with the addition of innovative accessories and a fragrance.
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
 Source: AYAKM Research based on Nielsen Media Research NPower data. Period: 04/05/10-09/27/10. Based on 6+ minute qualifier.