SUNDANCE CHANNEL ADDS LENGTH TO "ALL ON THE LINE" SERIES RUN

Last Minute Alteration Includes Bonus Episode To Air May 24th At 10 pm

New York - April 11, 2011 Sundance Channel has green lit a special ninth episode of "All On The Line" to air on May 24th at 10:00pm et/pt, extending the fashion-rescue series an extra week from its May 17th finale. The hour-long episode of original content will feature Joe Zee, who The New York Times recently deemed, 'Fashion's approachable ambassador,' as he dishes on high-end, and low-end of his relationship with the designers, while highlighting the season's most unforgettable moments. "All on the Line" is currently airing on Tuesdays at 10:00pm.

Sundance Channel EVP and GM Sarah Barnett comments: "We are thrilled that 'All On The Line' has received such an overwhelmingly warm response from fans of both Joe Zee and the Sundance Channel. This bonus episode will continue to capture Joe's sincerity and passion, as he speaks candidly about his biggest challenges and triumphs of working with the designers, all while giving viewers what they are asking for; a little bit more of Joe Zee."

In the series extension, Joe Zee will guide viewers through the emotional rollercoaster he rode with designers fueled by creativity, passion and desperation, with never before seen footage and highlights from his favorite moments. From Radenroro to Julia Alarcon, fans will get an in-depth look at how fashion guru, business consultant and life coach, Joe Zee, saved struggling lines from sinking on May 24th at 10 pm et/pt.

Each episode of this eight-part series features one designer who has reached some success on their own, but roadblocks have put them at risk of losing their business. That's when Zee steps in to diagnose the problem. Critiquing everything from design to production, he serves as a mentor, while preparing the designers to present their line to a buyer who will make or break their design dreams. Through the process, Zee hopes to unlock each designer's true potential and re-ignite their love for fashion, but ultimately, it will be their own choice whether or not to take his advice.

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EPISODE DESCRIPTIONS:

"BETWEEN THE SHEETS: I'M NERVOUS YOUR MODEL IS ABOUT TO HAVE A BRITNEY MOMENT."

Tuesday, April 12th - 10pm e/p

Layla and Josh are on the verge of losing their line, and their relationship. The fashion duo started their 'Between the Sheets' lingerie line six years ago and have been racking up debt through credit cards, loans and family members, ever since. Joe Zee thinks they need to change their direction before they can reach success in the lingerie market, but will Layla forgo her passion for panties? After an inspiring visit to Garo Sparo's studio and a buyers meeting with Neiman Marcus' Cusp, will they garner enough buys for Josh to put a ring on it?

"GEMMA KAHNG: I WANT A WOMAN TO LOOK A LITTLE MAD MAX AND A LITTLE PRINCESS."

Tuesday, April 19th - 10pm e/p

Gemma Kahng was once an iconic designer who took the fashion world by storm in the '90s, but after years of slowing sales she is struggling to make herself relevant again. Joe Zee thinks he can help, but fears Gemma won't be willing to ditch her outdated designs, or troublesome staff, and create a new look. Joe calls on Norma Kamali, one of the most powerful women in the fashion industry who's had first-hand experience in reinventing her line. Kamali shares her success secrets and encourages Gemma to fight her way back into fashion fame.

"DANA-MAXX: IT'S TIME TO GROW UP."

Tuesday, April 26th - 10pm e/p

Dana-Maxx took the fashion world by storm with a meteoric explosion on the scene. Although she was selected as Women Wear Daily's 'hot new designer,' and had enormous success, Dana-Maxx's company is now losing money every year. With her parents financing the line entirely, it's time for Dana- Maxx to grow up. Joe Zee thinks Dana-Maxx is in need of a business makeover - her staff is too large and her price points unattainable. He arranges for her to meet with fashion entrepreneur and start up business expert Liza Deyrmenjian, who schools Dana-Maxx on turning a profit in fashion, but when Dana-Maxx is unprepared for her buyers meeting at Bergdorf Goodman, will she get a second chance to turn it all around?

"JEDDA-KAHN: THAT LOOKS LIKE A DRAG QUEEN SHOE."

Tuesday, May 3rd - 10pm e/p

Despite the major success of his breakout lines, Jedda-Kahn finds himself on the brink of bankruptcy and is struggling to keep his design aesthetic. But is he ready to accept help from Joe Zee? Tensions run high when Jedda snubs advice from famed Marchesa designer, Georgina Chapman, and clashes with Joe, who is trying to remind Jedda to focus on the person he's designing for. His mission is to create six new pieces for a buyers meeting with Scoop, but he will have to put his ego away first.

"LEILA SHAMS- EVERYONE IS INVITED TO THE PANTS PARTY EXCEPT ME."

Tuesday, May 10th - 10pm e/p

It won't be lack of talent that will rip Leila Shams's line to threads; it will be her lack of professionalism. After the struggling designer sells her apartment to keep her line afloat, Leila turns to Joe Zee as a last cry for help. Joe is confident in her design ability, but her sloppy construction and poor presentation is cause for concern. He hopes a trip to Coney Island will be the inspiration Leila needs to create an entire new collection for her buyers meeting with NYC fashion hotspot, Intermix, but quickly learns that old habits die hard when she shows up with unfinished dresses.

"JULIA ALARCON: IT'S LIKE A WEIRD FREAKY FRIDAY MOMENT." Tuesday, May 17th - 10pm e/p

Julia Alarcon is passionate designer and is desperate to have a career in fashion. Joe Zee recognizes her potential, but has a lot of advice that he's not sure Julia is ready to take. He thinks her designs are inappropriate and too risqu� for the women she is designing for and recommends she start fresh. His vision for her line is to become the new "working woman" wardrobe, but he needs Julia to jump on board. Although the thought of starting over is overwhelming, she knows it's now or never when Joe sets up a buyers meeting with Nordstrom.

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