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[04/12/11 - 07:59 AM]
HBO Employs Innovative Scheduling Strategy for Launch of Eagerly Awaited Series "Game of Thrones"
The first episode will be spotlighted on six HBO channels simultaneously the day after its April 17 debut.

[via press release from HBO]

HBO EMPLOYS INNOVATIVE SCHEDULING STRATEGY FOR LAUNCH OF EAGERLY AWAITED SERIES "GAME OF THRONES"

NEW YORK, April 12, 2011 - The launch of the new HBO series GAME OF THRONES will be supported by an innovative scheduling strategy designed to guarantee maximum exposure for this eagerly awaited show.

After its debut on the main HBO channel on Sunday, April 17 (9:00-10:05 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:05 p.m. and 11:15 p.m., the first episode of GAME OF THRONES will be spotlighted on six HBO channels simultaneously the next day.

On Monday, April 18, GAME OF THRONES can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 9:00 p.m. 10:05 p.m. and 11:15 p.m.

Based on the bestselling fantasy book series "A Song of Ice and Fire," by George R.R. Martin, GAME OF THRONES is executive produced by David Benioff and D.B. Weiss; co-executive producers, Carolyn Strauss, Guymon Casady, Vince Gerardis, Ralph Vicinanza and George R.R. Martin; producers, Mark Huffam and Frank Doelger.





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· GAME OF THRONES (HBO)











[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/26/14 - 07:01 AM]
Little Big Town Joins Darius Rucker to Announce Final Nominees for "The 48th Annual CMA Awards" on ABC's "Good Morning America"
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[08/26/14 - 06:15 AM]
CNBC Renews "Restaurant Startup" for a Second Season
10 original hour-long episodes will premiere in January 2015.

[08/25/14 - 08:01 PM]
66th Emmy Awards Winners List
"Breaking Bad" was honored as Outstanding Drama Series while "Modern Family" was named Outstanding Comedy Series.

[08/25/14 - 01:04 PM]
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[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
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[08/25/14 - 12:24 PM]
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[08/25/14 - 12:05 PM]
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[08/25/14 - 10:13 AM]
The Fourth Season of the Hub Network's Emmy(R) Award-Winning Series "R.L. Stine's The Haunting Hour: The Series" Returns with Outstanding New and Returning Guest Stars, October 4
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[08/25/14 - 09:48 AM]
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[08/25/14 - 09:46 AM]
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[08/25/14 - 09:42 AM]
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[08/25/14 - 09:25 AM]
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The newcomer launches Wednesday, September 3 at 10:00/9:00c on the cable channel.

[08/25/14 - 09:19 AM]
Lifetime Orders Glen Mazzara's "Damien" Straight to Series
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[08/25/14 - 09:16 AM]
All Facets of the World Wide Web Will Be Explored and Exposed When "Tosh.0" Returns with New Episodes Debuting on Tuesday, August 26 at 10:00 P.M. ET/PT
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