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[04/12/11 - 07:59 AM]
HBO Employs Innovative Scheduling Strategy for Launch of Eagerly Awaited Series "Game of Thrones"
The first episode will be spotlighted on six HBO channels simultaneously the day after its April 17 debut.

[via press release from HBO]

HBO EMPLOYS INNOVATIVE SCHEDULING STRATEGY FOR LAUNCH OF EAGERLY AWAITED SERIES "GAME OF THRONES"

NEW YORK, April 12, 2011 - The launch of the new HBO series GAME OF THRONES will be supported by an innovative scheduling strategy designed to guarantee maximum exposure for this eagerly awaited show.

After its debut on the main HBO channel on Sunday, April 17 (9:00-10:05 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:05 p.m. and 11:15 p.m., the first episode of GAME OF THRONES will be spotlighted on six HBO channels simultaneously the next day.

On Monday, April 18, GAME OF THRONES can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 9:00 p.m. 10:05 p.m. and 11:15 p.m.

Based on the bestselling fantasy book series "A Song of Ice and Fire," by George R.R. Martin, GAME OF THRONES is executive produced by David Benioff and D.B. Weiss; co-executive producers, Carolyn Strauss, Guymon Casady, Vince Gerardis, Ralph Vicinanza and George R.R. Martin; producers, Mark Huffam and Frank Doelger.





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· GAME OF THRONES (HBO)









[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 01:32 PM]
Pete Rose Serves FOX Sports as Guest Analyst
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[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
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[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
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[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
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[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
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[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
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