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[04/12/11 - 07:59 AM]
HBO Employs Innovative Scheduling Strategy for Launch of Eagerly Awaited Series "Game of Thrones"
The first episode will be spotlighted on six HBO channels simultaneously the day after its April 17 debut.

[via press release from HBO]

HBO EMPLOYS INNOVATIVE SCHEDULING STRATEGY FOR LAUNCH OF EAGERLY AWAITED SERIES "GAME OF THRONES"

NEW YORK, April 12, 2011 - The launch of the new HBO series GAME OF THRONES will be supported by an innovative scheduling strategy designed to guarantee maximum exposure for this eagerly awaited show.

After its debut on the main HBO channel on Sunday, April 17 (9:00-10:05 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:05 p.m. and 11:15 p.m., the first episode of GAME OF THRONES will be spotlighted on six HBO channels simultaneously the next day.

On Monday, April 18, GAME OF THRONES can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 9:00 p.m. 10:05 p.m. and 11:15 p.m.

Based on the bestselling fantasy book series "A Song of Ice and Fire," by George R.R. Martin, GAME OF THRONES is executive produced by David Benioff and D.B. Weiss; co-executive producers, Carolyn Strauss, Guymon Casady, Vince Gerardis, Ralph Vicinanza and George R.R. Martin; producers, Mark Huffam and Frank Doelger.





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· GAME OF THRONES (HBO)





[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
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[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
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[08/15/17 - 10:08 AM]
Patrick Dempsey, Ben Schnetzer, Damon Wayans Jr and Virginia Madsen Star in the MGM Television, Eagle Pictures and Barbary Films New Television Series Based on the Worldwide Best-Selling Novel "The Truth About the Harry Quebert Affair"
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[08/15/17 - 10:06 AM]
Netflix Renews "Ozark" for a Second Season
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[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 10:01 AM]
"Project Runway" Gets Accessorized with Launch of Three New Digital Series from A+E Networks' 45th & Dean
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[08/15/17 - 09:15 AM]
"Mysteries of the Abandoned: Chernobyl's Deadly Secrets" Premieres Thursday, August 31 at 9 PM on Science Channel
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[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
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[08/15/17 - 08:01 AM]
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[08/15/17 - 07:21 AM]
FOX Sports Unveils Broadcast Teams for 2017 NFL Season
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[08/15/17 - 07:18 AM]
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The cable channel will also encore its special "Hate in America: The Klan on Trial" this Thursday at 8:00/7:00c.

[08/15/17 - 07:07 AM]
Discovery Explores the Disturbing Story of a Young Man Who Was Found Inside a Deadly Snake in "Man-Eating Python" Premiering August 25 at 10PM ET/PT
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