or


[04/12/11 - 08:02 AM]
The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers
The initiative includes two new pilots in development, "Single With 7" and "The Riveras."

[via press release from Style]

The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers

Comprehensive Research Study Highlights Remarkable Fit Between Aspirations of Hispanic Women 18-49 and Overall Mission of Style

Style Announces Two New Docu-Series in Development Featuring Hispanic Families

Los Angeles, CA, April 12, 2011 - The Style Network announces today a new comprehensive initiative aimed at pursuing acculturated Hispanic Women 18-49 viewers. The announcement comes on the heels of the network's comprehensive research study to learn more about this distinct demo, which indicates a strong correlation between the aspirations and qualities of this audience with the makeover programming that is at the heart of the Style brand. The "Latina Modern Mom" initiative includes new pilots in development, "Single With 7" and "The Riveras," as well as expanded casting calls for some of the network's popular existing franchises to feature more Hispanic families and women.

"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman - a perfect Style viewer," said Salaam Coleman Smith, President, The Style Network. "We are excited to announce this robust initiative to appeal to and connect with this important group of women who very much align with the network's brand."

Style recently completed an in-depth study of Women 18-49 that included an exploration of acculturated Hispanic women in the demo. The study found that they are nearly twice as likely as other women to say they follow the latest trends and are more likely to be focused on fashion and appearance, and to look for fashion information on TV. This group is also more intently focused on creativity and personal transformation, with three-quarters saying that "I am always trying to make my life better." These qualities largely parallel Style's transformational programming objectives, as well as the network's "Before Meets After" brand mantra. The research also supports that acculturated Hispanic women are highly people-focused, with friendships often spanning generations, and that that they are more interested than other groups in watching shows about parenting and family life on TV, which is also an important focus of Style's programming offerings.

As part of the new initiative, Style is developing two new series that have a targeted focus on the "Latina Modern Mom" audience. "Single With 7" is a powerful and inspiring reality family drama centered around 29-year-old Yesi Ortiz, an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however - she is also "mom" to her seven nieces and nephews who were put into foster care when her sister was sent to prison. One by one, Yesi has gained legal custody of her family and is determined to keep them together at any cost, while also pursuing her own career goals and personal aspirations. Set in colorful Queens, NY, "The Riveras" is a docu-series that follows the playfully unfiltered lives a Puerto Rican family who own two neighborhood dance studios. While building their dream for future generations of the family to carry on, the Rivera sisters - Jorday, Daziann and Tiffany - must focus their efforts on mutual goals while also pursuing their individual passions and lives. Style also plans to expand the network's casting calls to actively pursue more Hispanic families and women across its core franchises such as "Clean House" and "How Do I Look?"

Hispanic households currently comprise 9% of Style's total household audience with some of the network's original series having a larger than average Hispanic audience, including "Kimora: Life in the Fab Lane" and "Whose Wedding Is It Anyway?"

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· RIVERAS, THE (STYLE)
· SINGLE WITH 7 (STYLE)





[08/24/16 - 03:32 PM]
Lifetime Greenlights Britney Spears Biopic
Production begins this September in Vancouver for a 2017 premiere on Lifetime.

[08/24/16 - 02:31 PM]
"Live with Kelly" Kicks Off 2016-17 Season on September 5, 2016
As the exciting search for Kelly's new on-air partner continues, a diverse group of personalities will join her on the show.

[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.