or


[04/12/11 - 08:02 AM]
The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers
The initiative includes two new pilots in development, "Single With 7" and "The Riveras."

[via press release from Style]

The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers

Comprehensive Research Study Highlights Remarkable Fit Between Aspirations of Hispanic Women 18-49 and Overall Mission of Style

Style Announces Two New Docu-Series in Development Featuring Hispanic Families

Los Angeles, CA, April 12, 2011 - The Style Network announces today a new comprehensive initiative aimed at pursuing acculturated Hispanic Women 18-49 viewers. The announcement comes on the heels of the network's comprehensive research study to learn more about this distinct demo, which indicates a strong correlation between the aspirations and qualities of this audience with the makeover programming that is at the heart of the Style brand. The "Latina Modern Mom" initiative includes new pilots in development, "Single With 7" and "The Riveras," as well as expanded casting calls for some of the network's popular existing franchises to feature more Hispanic families and women.

"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman - a perfect Style viewer," said Salaam Coleman Smith, President, The Style Network. "We are excited to announce this robust initiative to appeal to and connect with this important group of women who very much align with the network's brand."

Style recently completed an in-depth study of Women 18-49 that included an exploration of acculturated Hispanic women in the demo. The study found that they are nearly twice as likely as other women to say they follow the latest trends and are more likely to be focused on fashion and appearance, and to look for fashion information on TV. This group is also more intently focused on creativity and personal transformation, with three-quarters saying that "I am always trying to make my life better." These qualities largely parallel Style's transformational programming objectives, as well as the network's "Before Meets After" brand mantra. The research also supports that acculturated Hispanic women are highly people-focused, with friendships often spanning generations, and that that they are more interested than other groups in watching shows about parenting and family life on TV, which is also an important focus of Style's programming offerings.

As part of the new initiative, Style is developing two new series that have a targeted focus on the "Latina Modern Mom" audience. "Single With 7" is a powerful and inspiring reality family drama centered around 29-year-old Yesi Ortiz, an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however - she is also "mom" to her seven nieces and nephews who were put into foster care when her sister was sent to prison. One by one, Yesi has gained legal custody of her family and is determined to keep them together at any cost, while also pursuing her own career goals and personal aspirations. Set in colorful Queens, NY, "The Riveras" is a docu-series that follows the playfully unfiltered lives a Puerto Rican family who own two neighborhood dance studios. While building their dream for future generations of the family to carry on, the Rivera sisters - Jorday, Daziann and Tiffany - must focus their efforts on mutual goals while also pursuing their individual passions and lives. Style also plans to expand the network's casting calls to actively pursue more Hispanic families and women across its core franchises such as "Clean House" and "How Do I Look?"

Hispanic households currently comprise 9% of Style's total household audience with some of the network's original series having a larger than average Hispanic audience, including "Kimora: Life in the Fab Lane" and "Whose Wedding Is It Anyway?"

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· RIVERAS, THE (STYLE)
· SINGLE WITH 7 (STYLE)





[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.

[09/26/16 - 11:01 AM]
History's New Unscripted Series "Lone Star Restoration" Premieres Monday, October 3 at 10 pm ET/PT
The network has teamed up with Texas based restoration expert, Brent Hull, and his company Hull Historical in a new eight episode series.

[09/26/16 - 10:49 AM]
Nerdist's Kyle Hill Named Host of Science Channel's "MythBusters: The Search"
The all-new series features the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars.

[09/26/16 - 10:04 AM]
Science Channel Celebrates 20th Anniversary with Science Super Heroes
Recognizing the science superstars all around us, the new Science Super Heroes initiative recognizes individuals who are furthering science in local communities across the country.

[09/26/16 - 09:51 AM]
FX Productions Lands Exclusive Overall TV Production Deal With Emmy(R) Award Winning Writer and Producer D.V. DeVincentis
DeVincentis won two Emmy awards on "The People v. O.J. Simpson: American Crime Story" (producer and writer).

[09/26/16 - 09:49 AM]
Travel Channel's Jack Maxwell Discovers America's Unique Watering Holes in "Booze Traveler: Best Bars"
The two specials follow Jack Maxwell as he hunts down prohibition-style bars hidden from view, as well as bars with spectacular and unforgettable views.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 09:06 AM]
Video: "Marriage Boot Camp: Reality Stars" Releases Season 6 Supertease Featuring Brand New Cast!
On this groundbreaking season, shocking secrets spin Boot Camp out of control as five famous couples fight to save their broken relationships.

[09/26/16 - 08:49 AM]
A&E Network's Emmy-Winning Docuseries "Born This Way" Renewed for a Third Season
In addition to the Emmy win, earlier this year the show was chosen as one of six honorees for the 2016 Television Academy Honors, an award that recognizes television programming that inspires, informs and motivates.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/26/16 - 08:04 AM]
Soul Train Weekend 2016 to Take Over Mandalay Bay November 3-6
The four-day weekend of events will include intimate performances, electrifying concerts, an outdoor day party and exclusive late night parties - all leading up to the 2016 Soul Train Awards.

[09/26/16 - 08:02 AM]
MTV Brings Back "TRL" for One Day Only as "Total Registration Live" to Encourage Voter Registration Tuesday, September 27 at 6:00PM ET/PT
The one-hour live show will simulcast on MTV.com, the MTV App, MTV's Facebook and YouTube pages, and ElectThis.com.