E! Brings Real-Time, Social Reporting from Facebook to Its "Live from the Royal Wedding" Broadcast
E!'s Comprehensive Social Media Initiative for the Royal Wedding Will Include On-Air "Social Central" Hub Hosted by E! News' Jason Kennedy and Reactions from Facebook Viewers Around the Globe with Exclusive Live Reports
Los Angeles, April 25, 2011 - As part of the network's innovative social media initiative for the Royal Wedding, E! announced today that the network will broadcast Royal Wedding news updates live with Facebook Correspondent Aubrey Sabala throughout E!'s "Live from the Royal Wedding" broadcast and will include top trends and reactions to the Royal Wedding from people on Facebook around the globe. E!'s five hours of live wedding coverage will air on April 29 from 4:00 a.m. ET - 9:00 a.m. ET/1:00 a.m. PT - 6:00 a.m. PT.
In addition, E! News' Jason Kennedy will be stationed throughout the "Live from the Royal Wedding" broadcast at E!'s state-of-the-art "Social Central" hub from Los Angeles, CA and will have his finger on the online pulse of the Royal Wedding - from checking in with celebrities tweeting from the big event to Skype-ing with fans at wedding viewing parties around the world. Kennedy will slice and dice trending reports to see reactions to the Royal Wedding across regions and demographics. He will also be asking E! viewers via Twitter to offer their take on Royal Wedding fashion, celebrity attendees and the overall experience.
Leading up to the big day, E! will also harness Facebook to engage the network's worldwide audience by inviting users to RSVP to get E! Online's interactive, live stream broadcast of the Royal Wedding on their walls. Fans are encouraged to log on to
Facebook.com/EOnline, go to the events tab and RSVP to attend "Live From the Royal Wedding - The E! Online Livestream." On the morning of April 29th, the live video stream will automatically post to their walls, allowing fans to share the video stream link and host online viewing parties for friends and family where they can exchange comments as the wedding events unfold.
E! Online and E! Mobile will also bring incomparable coverage of the Royal Wedding with a live stream of the event, breaking wedding news, a Best Princess Ever online tournament, comprehensive photo galleries, wedding-related videos and other special interactive features leading up to, during and following the event.
E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately" and "Fashion Police" as well as the network's hit series "Keeping Up with the Kardashians," "Kourtney and Khlo� Take Miami, "Kourtney and Kim Take New York," "Kendra" and "Holly's World." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.