[04/27/11 - 08:32 AM]
WGN America to Air "How I Met Your Mother" Social Media Campaign and Mother's Day Marathon
Beginning the week of May 3, fan messages will run on WGN America in on-screen snipes during the show's 9:00/8:00c broadcast.

[via press release from WGN America]


WGN America to Air "How I Met Your Mother" Social Media Campaign and Mother's Day Marathon

NEW YORK, April 27, 2011 - It's going to be legendary! WGN America invites fans of How I Met Your Mother to share their Mother's Day messages using social media with a chance to see their post on-air. Viewers can tweet and post their How I Met Your Mother's Day message on WGN America's Facebook page http://www.facebook.com/MeetatMacLarens and WGN America's HIMYM Twitter feed: http://twitter.com/meetatmaclarens using the #HIMYMothersDay hash tag.

Beginning May 3rd, fan messages will run on WGN America in on-screen snipes in the 9pm E /6pm W broadcast of How I Met Your Mother throughout the week, and culminate in the mother of all marathons... a How I Met Your Mother's Day Marathon on Mother's Day, Sunday, May 8th, which will feature 6 HIMYM episodes from 7-10pm E / 4-7pm W.

Earlier this year, WGN America launched a social media campaign for How I Met Your Mother using Facebook and Twitter to great success. In just under 2 months, WGN America's HIMYM fan page has amassed over 150,000 followers.

"How I Met Your Mother's Day is the first of many hybrid social & on-air campaigns where we will engage 'Super Fans' of How I Met Your Mother, as well as other WGN America off-network comedies, and invite them to use WGN America as their own platform to showcase their love for and fandom of these shows." said Josh Richman Vice President of Marketing for WGN America.

As part of WGN America's social media strategy, the network has partnered with Story Worldwide, a global content marketing agency, to help create and curate the ideal fan experience and drive tune-in to WGN America on air.

HIMYM currently airs on WGN America Tuesday through Friday (9pm E /6pm W,) Saturday (11:30pm E /8:30pm W) and Sunday (7pm E /4pm W.)

In the coming months, WGN America plans to expand the HIMYM footprint and to develop separate social media campaigns for our new programming coming in September, including 30 Rock, It's Always Sunny in Philadelphia and Futurama.

# # #


WGN America is everywhere America calls home. A broad entertainment network and destination for audiences across America, WGN America (also available in HD) is part of Tribune Broadcasting Company, and is nationally distributed via cable, satellite and telco with entertainment programming consisting of cable exclusives, first-run programs, blockbuster movies and live sports. For program schedules or additional information please visit www.wgnamerica.com

  [april 2011]  


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