or


[05/03/11 - 09:42 AM]
Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines
The series launches tonight at 8:00/7:00c on the cable channel.

[via press release from Cartoon Network]

Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines

Cartoon Network, a division of Turner Broadcasting System, Inc., today announced the launch of an innovative advertising experience onboard Spirit Airlines aircraft. In a deal brokered by Turner Media Group, Cartoon Network and Spirit Airlines unveiled an interior plane wrap, bringing images of Bugs Bunny and his fellow cast of characters onboard Spirit Airlines aligned with the launch of the all-new television series The Looney Tunes Show premiering May 3, at 8 p.m. (ET, PT) on Cartoon Network. Cartoon Network developed eye-catching custom graphics with production media company Global OnBoard Partners transforming the interior of the entire fleet of Spirit planes into an immersive experience featuring Bugs Bunny, Daffy Duck, Porky Pig, and other beloved Looney Tunes characters.

"The use of onboard advertising on Spirit Airlines is a perfect way to promote our all-new series The Looney Tunes Show to traveling families," said Vicky Free, VP, 360 consumer marketing for Turner Broadcasting's Animation, Young Adults & Kids Media group (AYAKM). "Our team at Cartoon Network, created original artwork that brings the modern personalities of the Looney Tunes characters to life and the experience planes showcase them in a relevant and fun way like no other media venue can."

"We are thrilled that Cartoon Network is using Spirit's onboard advertising program to introduce its new The Looney Tunes Show. The graphics create such a fun, entertaining, and memorable experience for our passengers that will be remembered long after the flight," said Michael Pewther, Spirit's Senior Director of Sales and Mile High Media. "The flow of the graphics throughout the cabin brings the Looney Tunes characters to life in such a unique and creative way."

The graphics will entertain Spirit passengers, with the average interaction time with the campaign being 2.5 hours on each Spirit aircraft flying throughout the United States, the Caribbean, and Latin America. While traditional advertising provides consumer recall of only 5-12%, the Looney Tunes experience provides recall rates of up to 94%, proving passengers remember the brand and message after they have exited the aircraft.

The Looney Tunes interior wraps appear on the overhead bins, skyline panels above the windows, bulkhead walls, and tray tables of three of Spirit's Airbus A320 aircraft from April 30 till June 30, 2011. Other Spirit aircraft, including its fleet of Airbus A319s and A321s, will feature Looney Tunes characters on tray tables until early June 2011.

Global Onboard Partners, Spirit, and Cartoon Network will also be hosting a Gatehouse Ambassador Program in the Fort Lauderdale-Hollywood International Airport May 14, 15, 16. Two Cartoon Network ambassadors and Looney Tunes costumed characters will be placed in the gatehouse area in Ft. Lauderdale reaching all families and children. Ambassadors will provide giveaways like tattoos, bunny ears, and cups to promote the new Looney Tunes Show.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action comedy programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Spirit Airlines

Spirit Airlines (www.spirit.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean. As the unbundling leader in the industry, Spirit allows consumers the option of paying only for the features they value without subsidizing the choices of others. Its all-Airbus fleet flies more than 150 daily flights to 43 destinations. The company is based in South Florida.

About Global Onboard Partners

Global OnBoard Partners (www.GlobalOnBoardPartners.com) provides unique in flight advertising programs to more than 15 airlines in the United States, Europe, the Caribbean, Mexico, the Middle East, and India - making it the world's largest aviation advertising graphic media company. GOBP provides programs inside commercial aircraft including overhead bins, skyline panels, bulkhead walls, tray tables, lavatories, and virtually any other location within the aircraft cabin. Its unique patent-pending graphic products meet all FAA and global aviation airworthiness regulations and are directly adhered to the interior of commercial aircraft surfaces. Its serves every type of airline brand, from legacy to ultra-low-cost carriers. The company is based in Atlanta, Georgia with regional offices in Vancouver, Mexico City, Port of Spain, London, Doha, Mumbai, and Sydney.





  [may 2011]  
S
M
T
W
T
F
S


· LOONEY TUNES SHOW, THE (CARTOON)





[09/30/16 - 04:27 PM]
VH1's "Black Ink Crew: Chicago" Returns for Season Two on Monday, October 3rd at 9PM ET/PT
Returning to VH1's Monday night lineup, the first season ranked as one of cable's Top 10 reality shows.

[09/30/16 - 02:30 PM]
Gordon Ramsay's "The F Word" to Air Live in 2017 on FOX
Based on his hit U.K. series of the same name, each distinctive and fast-paced hour will combine good food and good cooking with Ramsay's passion, energy and humor into a one-of-a-kind live series.

[09/30/16 - 01:47 PM]
Damon Gupton Joins the Cast of "Criminal Minds"
Gupton will play Special Agent Stephen Walker from the Behavioral Analysis Program which is the counterintelligence division of the FBI.

[09/30/16 - 01:08 PM]
TV One Joins Rev. Al Sharpton and the National Action Network for the 2016 Triumph Awards Airing Sunday, Oct. 2 at 7 P.M. ET
Actress and advocate Tichina Arnold returned to host this year's broadcast, filmed on Sunday, September 18 at the historic Tabernacle in Atlanta.

[09/30/16 - 11:05 AM]
John Legend Guest Stars in Season Two of WGN America's Hit Series "Underground"
Legend, who also serves as executive producer on the gripping series, will portray iconic abolitionist, orator and author Frederick Douglass.

[09/30/16 - 10:48 AM]
A New Batch of Talented Bakers Aim to "Sleigh" the Competition on New Season of "Holiday Baking Championship"
The new season kicks off Sunday, November 6 at 9:00/8:00c on Food Network.

[09/30/16 - 10:11 AM]
Video: Showtime(R) Releases a New "Twin Peaks" Teaser Featuring Acclaimed Composer Angelo Badalamenti
Badalamenti will return as composer for the new series, which will premiere on Showtime in 2017, on-air, on demand and over the internet.

[09/30/16 - 09:27 AM]
Olivia Williams and Harry Lloyd Join JK Simmons in Starz & MRC's Spy Thriller "Counterpart"
Plus: Academy Award(R) nominee Morten Tyldum (The Imitation Game, Passengers) will direct the first episode.

[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/30/16 - 08:38 AM]
Centuries-Old Homes Return to Their Former Glory in DIY Network's "Restoring Charleston"
Premiering on Wednesday, October 5, the series follows Trent Fasnacht and his team as they tear out old additions and rotten materials to recreate homes as the first builder intended.

[09/30/16 - 08:13 AM]
Video: Netflix's "The Ranch Part 2" Trailer Is Here
The series returns with 10 new episodes Friday, October 7, everywhere where Netflix is available.

[09/30/16 - 08:00 AM]
"Snowfall" Ordered to Series on FX
Production on the 10-episode first season will begin in October and debut on FX in 2017.

[09/30/16 - 07:32 AM]
Supermodel Naomi Campbell to Be Featured in a Recurring Role on FOX's New Series, "Star"
Campbell will play the role of "Rose Spencer," the beautiful, wealthy and cultivated London-born mother of "Alexandra."

[09/30/16 - 03:43 AM]
SundanceTV Announces New Six Part Series "Liar" from Two Brothers Pictures Starring Joanne Froggatt and Ioan Gruffudd
"Liar" tells the story of a night that changes the lives of Laura Newell (Joanne Froggatt) and Andrew Ellis (Ioan Gruffudd) forever.

[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.