or


[05/03/11 - 09:42 AM]
Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines
The series launches tonight at 8:00/7:00c on the cable channel.

[via press release from Cartoon Network]

Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines

Cartoon Network, a division of Turner Broadcasting System, Inc., today announced the launch of an innovative advertising experience onboard Spirit Airlines aircraft. In a deal brokered by Turner Media Group, Cartoon Network and Spirit Airlines unveiled an interior plane wrap, bringing images of Bugs Bunny and his fellow cast of characters onboard Spirit Airlines aligned with the launch of the all-new television series The Looney Tunes Show premiering May 3, at 8 p.m. (ET, PT) on Cartoon Network. Cartoon Network developed eye-catching custom graphics with production media company Global OnBoard Partners transforming the interior of the entire fleet of Spirit planes into an immersive experience featuring Bugs Bunny, Daffy Duck, Porky Pig, and other beloved Looney Tunes characters.

"The use of onboard advertising on Spirit Airlines is a perfect way to promote our all-new series The Looney Tunes Show to traveling families," said Vicky Free, VP, 360 consumer marketing for Turner Broadcasting's Animation, Young Adults & Kids Media group (AYAKM). "Our team at Cartoon Network, created original artwork that brings the modern personalities of the Looney Tunes characters to life and the experience planes showcase them in a relevant and fun way like no other media venue can."

"We are thrilled that Cartoon Network is using Spirit's onboard advertising program to introduce its new The Looney Tunes Show. The graphics create such a fun, entertaining, and memorable experience for our passengers that will be remembered long after the flight," said Michael Pewther, Spirit's Senior Director of Sales and Mile High Media. "The flow of the graphics throughout the cabin brings the Looney Tunes characters to life in such a unique and creative way."

The graphics will entertain Spirit passengers, with the average interaction time with the campaign being 2.5 hours on each Spirit aircraft flying throughout the United States, the Caribbean, and Latin America. While traditional advertising provides consumer recall of only 5-12%, the Looney Tunes experience provides recall rates of up to 94%, proving passengers remember the brand and message after they have exited the aircraft.

The Looney Tunes interior wraps appear on the overhead bins, skyline panels above the windows, bulkhead walls, and tray tables of three of Spirit's Airbus A320 aircraft from April 30 till June 30, 2011. Other Spirit aircraft, including its fleet of Airbus A319s and A321s, will feature Looney Tunes characters on tray tables until early June 2011.

Global Onboard Partners, Spirit, and Cartoon Network will also be hosting a Gatehouse Ambassador Program in the Fort Lauderdale-Hollywood International Airport May 14, 15, 16. Two Cartoon Network ambassadors and Looney Tunes costumed characters will be placed in the gatehouse area in Ft. Lauderdale reaching all families and children. Ambassadors will provide giveaways like tattoos, bunny ears, and cups to promote the new Looney Tunes Show.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action comedy programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Spirit Airlines

Spirit Airlines (www.spirit.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean. As the unbundling leader in the industry, Spirit allows consumers the option of paying only for the features they value without subsidizing the choices of others. Its all-Airbus fleet flies more than 150 daily flights to 43 destinations. The company is based in South Florida.

About Global Onboard Partners

Global OnBoard Partners (www.GlobalOnBoardPartners.com) provides unique in flight advertising programs to more than 15 airlines in the United States, Europe, the Caribbean, Mexico, the Middle East, and India - making it the world's largest aviation advertising graphic media company. GOBP provides programs inside commercial aircraft including overhead bins, skyline panels, bulkhead walls, tray tables, lavatories, and virtually any other location within the aircraft cabin. Its unique patent-pending graphic products meet all FAA and global aviation airworthiness regulations and are directly adhered to the interior of commercial aircraft surfaces. Its serves every type of airline brand, from legacy to ultra-low-cost carriers. The company is based in Atlanta, Georgia with regional offices in Vancouver, Mexico City, Port of Spain, London, Doha, Mumbai, and Sydney.





  [may 2011]  
S
M
T
W
T
F
S


· LOONEY TUNES SHOW, THE (CARTOON)





[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:07 PM]
Upcoming Episodes of "Big Little Lies," "Girls," "Crashing" Available for Early Streaming Next Friday
HBO's originals will be available in advance of Sunday's telecast against the Oscars.

[02/19/17 - 04:18 PM]
BBC America Announces "Blue Planet II" - Successor to Nature Series Phenomenon "Planet Earth II"
This brand new seven-part landmark nature series exploring the world's oceans, will be presented by world renowned broadcaster and naturalist Sir David Attenborough.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 03:05 PM]
ABC Counts Down to Oscar(R) Sunday from Morning till Night with Special Episodes of "Jimmy Kimmel Live," "Speechless," "Good Morning America" and "The Chew," Beginning Monday, February 20
On "Speechless": When the Dimeos throw their annual Oscar party with other special-needs families, Maya feels threatened by new mom Becca, who seems a little too perfect.

[02/17/17 - 02:37 PM]
"The Late Show with Stephen Colbert" to Broadcast Live Following President Trump's Address to Congress, Tuesday, Feb. 28
Colbert will host from the Ed Sullivan Theater in New York and welcome actress Lisa Kudrow and former White House Press Secretary Josh Earnest as his guests.

[02/17/17 - 12:20 PM]
Nick Swisher Joins FOX Sports - 2009 World Series Champion and MLB All-Star Serves as Studio Analyst
Recently retired, Swisher, a fan-favorite with an infectious personality throughout his 12-year playing career, makes his 2017 debut on FS1's "MLB Whiparound" this April.

[02/17/17 - 11:09 AM]
TNT's "Animal Kingdom" Returns for Season 2 Tuesday, May 30
The second season has been expanded to 13 episodes, up from its 10-episode freshman run.

[02/17/17 - 10:31 AM]
The Top 20 Junior Home Cooks Are Revealed on "MasterChef Junior"
Throughout this season, the juniors will face a wide array of exciting new challenges, including one served up by former First Lady Michelle Obama.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:37 AM]
Showtime Sports(R) to Stream First Ever Live Boxing Event on Twitter with Broner vs. Grandos, Live on Saturday, Feb. 18
The unique collaboration with Twitter is an extension of the Showtime Free Preview Weekend during which the premium network will be available to more than 73 million television households nationwide from Friday, February 17 through Monday, February 20.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 11:28 PM]
Development Update: Thursday, February 16
Updates include: Kevin Smith brings "Sam & Twitch" to BBC America; Retta tapped for "Good Girls" at NBC; and Jonathan Krisel to helm "Ghosted" at FOX.