or


[05/03/11 - 09:42 AM]
Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines
The series launches tonight at 8:00/7:00c on the cable channel.

[via press release from Cartoon Network]

Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines

Cartoon Network, a division of Turner Broadcasting System, Inc., today announced the launch of an innovative advertising experience onboard Spirit Airlines aircraft. In a deal brokered by Turner Media Group, Cartoon Network and Spirit Airlines unveiled an interior plane wrap, bringing images of Bugs Bunny and his fellow cast of characters onboard Spirit Airlines aligned with the launch of the all-new television series The Looney Tunes Show premiering May 3, at 8 p.m. (ET, PT) on Cartoon Network. Cartoon Network developed eye-catching custom graphics with production media company Global OnBoard Partners transforming the interior of the entire fleet of Spirit planes into an immersive experience featuring Bugs Bunny, Daffy Duck, Porky Pig, and other beloved Looney Tunes characters.

"The use of onboard advertising on Spirit Airlines is a perfect way to promote our all-new series The Looney Tunes Show to traveling families," said Vicky Free, VP, 360 consumer marketing for Turner Broadcasting's Animation, Young Adults & Kids Media group (AYAKM). "Our team at Cartoon Network, created original artwork that brings the modern personalities of the Looney Tunes characters to life and the experience planes showcase them in a relevant and fun way like no other media venue can."

"We are thrilled that Cartoon Network is using Spirit's onboard advertising program to introduce its new The Looney Tunes Show. The graphics create such a fun, entertaining, and memorable experience for our passengers that will be remembered long after the flight," said Michael Pewther, Spirit's Senior Director of Sales and Mile High Media. "The flow of the graphics throughout the cabin brings the Looney Tunes characters to life in such a unique and creative way."

The graphics will entertain Spirit passengers, with the average interaction time with the campaign being 2.5 hours on each Spirit aircraft flying throughout the United States, the Caribbean, and Latin America. While traditional advertising provides consumer recall of only 5-12%, the Looney Tunes experience provides recall rates of up to 94%, proving passengers remember the brand and message after they have exited the aircraft.

The Looney Tunes interior wraps appear on the overhead bins, skyline panels above the windows, bulkhead walls, and tray tables of three of Spirit's Airbus A320 aircraft from April 30 till June 30, 2011. Other Spirit aircraft, including its fleet of Airbus A319s and A321s, will feature Looney Tunes characters on tray tables until early June 2011.

Global Onboard Partners, Spirit, and Cartoon Network will also be hosting a Gatehouse Ambassador Program in the Fort Lauderdale-Hollywood International Airport May 14, 15, 16. Two Cartoon Network ambassadors and Looney Tunes costumed characters will be placed in the gatehouse area in Ft. Lauderdale reaching all families and children. Ambassadors will provide giveaways like tattoos, bunny ears, and cups to promote the new Looney Tunes Show.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action comedy programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Spirit Airlines

Spirit Airlines (www.spirit.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean. As the unbundling leader in the industry, Spirit allows consumers the option of paying only for the features they value without subsidizing the choices of others. Its all-Airbus fleet flies more than 150 daily flights to 43 destinations. The company is based in South Florida.

About Global Onboard Partners

Global OnBoard Partners (www.GlobalOnBoardPartners.com) provides unique in flight advertising programs to more than 15 airlines in the United States, Europe, the Caribbean, Mexico, the Middle East, and India - making it the world's largest aviation advertising graphic media company. GOBP provides programs inside commercial aircraft including overhead bins, skyline panels, bulkhead walls, tray tables, lavatories, and virtually any other location within the aircraft cabin. Its unique patent-pending graphic products meet all FAA and global aviation airworthiness regulations and are directly adhered to the interior of commercial aircraft surfaces. Its serves every type of airline brand, from legacy to ultra-low-cost carriers. The company is based in Atlanta, Georgia with regional offices in Vancouver, Mexico City, Port of Spain, London, Doha, Mumbai, and Sydney.





  [may 2011]  
S
M
T
W
T
F
S


· LOONEY TUNES SHOW, THE (CARTOON)











[10/31/14 - 03:43 PM]
TNT Greenlights High-Octane Drama "Agent X," Starring Jeff Hephner, Sharon Stone and Gerald McRaney
The network has ordered 10 episodes for the first season of the series, with plans to launch in the second half of 2015.

[10/31/14 - 03:27 PM]
NBC Passes on Back Nine for "Bad Judge," "A to Z"
Said development will spell the end of both series after 13 episodes.

[10/31/14 - 02:08 PM]
The Season Premiere of "Mom" Delivers Series High Ratings
CBS spins the numbers for Thursday, October 30.

[10/31/14 - 12:55 PM]
ABC to Air Charles Schulz' Animated Classic, "A Charlie Brown Thanksgiving," Wednesday, November 26
A special bonus cartoon from Charles M. Schulz, "This Is America, Charlie Brown: The Mayflower Voyagers," will air with the Peanuts classic.

[10/31/14 - 12:43 PM]
"Northmen - A Viking Saga" Acquired for Distribution and Premium Pay TV Deal with Starz
The film is directed by Claudio Fäh and produced by Ralph S. Dietrich.

[10/31/14 - 12:38 PM]
FOX Premieres: 30-Day Multi-Platform Totals
FOX further spins the numbers for the season to date.

[10/31/14 - 10:12 AM]
Iggy Azalea to Perform at the 2014 American Music Awards(R)
She joins a star-studded lineup of previously announced must-see performers including 5 Seconds of Summer, Charli XCX, Mary J. Blige, Fergie, Lorde, One Direction, Sam Smith and the evening's host, Pitbull.

[10/31/14 - 09:36 AM]
PBS to Air Second Season of Shine International's Boisterous Sitcom "Vicious" Stateside, Summer 2015
Following a re-commission by UK broadcaster ITV, the series will return with Freddie (Sir Ian McKellen) and Stuart (Sir Derek Jacobi) delivering more biting remarks, snide comments and cruel asides.

[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/31/14 - 07:50 AM]
Global Mystery Solved: Investigation Discovery Did It!
Since Investigation Discovery debuted in February 2008, it has been one of the fastest-growing networks in U.S. cable television and has seen a parallel growth track internationally.

[10/31/14 - 07:32 AM]
USA Network to Air Academy Award(R) Nominated Film "Do the Right Thing" with Special Introduction by Critically Acclaimed Lead Actress Rosie Perez
On Saturday, November 1, USA Network will air the Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today.

[10/31/14 - 03:01 AM]
Death-Defying Stunts and Famous Cars Take Center Stage in Two New Original Reality Series
"Extreme Escapes" (Saturday, November 29) and "Screen Machines" (Tuesday, December 2) are both on tap at ReelzChannel in the coming weeks.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.