or


[05/03/11 - 09:42 AM]
Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines
The series launches tonight at 8:00/7:00c on the cable channel.

[via press release from Cartoon Network]

Bugs Bunny Takes Flight as Cartoon Network Launches Advertising Experience for "The Looney Tunes Show" Onboard Spirit Airlines

Cartoon Network, a division of Turner Broadcasting System, Inc., today announced the launch of an innovative advertising experience onboard Spirit Airlines aircraft. In a deal brokered by Turner Media Group, Cartoon Network and Spirit Airlines unveiled an interior plane wrap, bringing images of Bugs Bunny and his fellow cast of characters onboard Spirit Airlines aligned with the launch of the all-new television series The Looney Tunes Show premiering May 3, at 8 p.m. (ET, PT) on Cartoon Network. Cartoon Network developed eye-catching custom graphics with production media company Global OnBoard Partners transforming the interior of the entire fleet of Spirit planes into an immersive experience featuring Bugs Bunny, Daffy Duck, Porky Pig, and other beloved Looney Tunes characters.

"The use of onboard advertising on Spirit Airlines is a perfect way to promote our all-new series The Looney Tunes Show to traveling families," said Vicky Free, VP, 360 consumer marketing for Turner Broadcasting's Animation, Young Adults & Kids Media group (AYAKM). "Our team at Cartoon Network, created original artwork that brings the modern personalities of the Looney Tunes characters to life and the experience planes showcase them in a relevant and fun way like no other media venue can."

"We are thrilled that Cartoon Network is using Spirit's onboard advertising program to introduce its new The Looney Tunes Show. The graphics create such a fun, entertaining, and memorable experience for our passengers that will be remembered long after the flight," said Michael Pewther, Spirit's Senior Director of Sales and Mile High Media. "The flow of the graphics throughout the cabin brings the Looney Tunes characters to life in such a unique and creative way."

The graphics will entertain Spirit passengers, with the average interaction time with the campaign being 2.5 hours on each Spirit aircraft flying throughout the United States, the Caribbean, and Latin America. While traditional advertising provides consumer recall of only 5-12%, the Looney Tunes experience provides recall rates of up to 94%, proving passengers remember the brand and message after they have exited the aircraft.

The Looney Tunes interior wraps appear on the overhead bins, skyline panels above the windows, bulkhead walls, and tray tables of three of Spirit's Airbus A320 aircraft from April 30 till June 30, 2011. Other Spirit aircraft, including its fleet of Airbus A319s and A321s, will feature Looney Tunes characters on tray tables until early June 2011.

Global Onboard Partners, Spirit, and Cartoon Network will also be hosting a Gatehouse Ambassador Program in the Fort Lauderdale-Hollywood International Airport May 14, 15, 16. Two Cartoon Network ambassadors and Looney Tunes costumed characters will be placed in the gatehouse area in Ft. Lauderdale reaching all families and children. Ambassadors will provide giveaways like tattoos, bunny ears, and cups to promote the new Looney Tunes Show.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action comedy programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Spirit Airlines

Spirit Airlines (www.spirit.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and the Caribbean. As the unbundling leader in the industry, Spirit allows consumers the option of paying only for the features they value without subsidizing the choices of others. Its all-Airbus fleet flies more than 150 daily flights to 43 destinations. The company is based in South Florida.

About Global Onboard Partners

Global OnBoard Partners (www.GlobalOnBoardPartners.com) provides unique in flight advertising programs to more than 15 airlines in the United States, Europe, the Caribbean, Mexico, the Middle East, and India - making it the world's largest aviation advertising graphic media company. GOBP provides programs inside commercial aircraft including overhead bins, skyline panels, bulkhead walls, tray tables, lavatories, and virtually any other location within the aircraft cabin. Its unique patent-pending graphic products meet all FAA and global aviation airworthiness regulations and are directly adhered to the interior of commercial aircraft surfaces. Its serves every type of airline brand, from legacy to ultra-low-cost carriers. The company is based in Atlanta, Georgia with regional offices in Vancouver, Mexico City, Port of Spain, London, Doha, Mumbai, and Sydney.





  [may 2011]  
S
M
T
W
T
F
S


· LOONEY TUNES SHOW, THE (CARTOON)





[08/16/19 - 11:29 PM]
Development Update: Friday, August 16
Updates include: CBS cancels "Instinct" after two seasons; Syfy pulls the plug on "Krypton," spin-off "Lobo"; and YouTube nixes both "Step Up: High Water" and "Wayne."

[08/16/19 - 12:00 PM]
HBO Comedy Series "Silicon Valley" Returns October 27 for Sixth and Final Season
The Emmy(R)-winning and Golden Globe-nominated series takes a comedic look at the modern-day epicenter of the high-tech gold rush, where the people most qualified to succeed are the least capable of handling success.

[08/16/19 - 11:00 AM]
Limited Series "Mrs. Fletcher" Debuts October 27; Created by Executive Producer and Writer Tom Perrotta
The HBO series is a dual coming-of-age story chronicling the personal and sexual journeys of an empty-nest mother and her college freshman son, who both embrace their newfound freedom with mixed results.

[08/16/19 - 09:09 AM]
Video: Showtime(R) Offers First Two Episodes of "On Becoming a God in Central Florida" for Free Early Sampling
The 10-episode series will officially premiere Sunday, August 25 at 10:00/9:00c.

[08/16/19 - 09:06 AM]
Priscilla Presley & John Eddie to Create "Agent King," An Animated Adult Action Comedy Featuring Elvis Presley as a Covert Government Agent, for Netflix
Mike Arnold will serve as showrunner on the project.

[08/16/19 - 09:00 AM]
Hot Dog! "Mickey Mouse Mixed-Up Adventures," A New Chapter of Disney Junior's Hit Series "Mickey and the Roadster Racers," Debuts Monday, Oct. 14
That same day, a new series of shorts, "Hot Diggity-Dog Tales" starring Mickey and "mouse's best friend" Pluto will also debut on Disney Channel, Disney Junior and DisneyNOW.

[08/16/19 - 08:04 AM]
Thursday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
NFL preseason on local stations once again effects the preliminary numbers.

[08/16/19 - 08:01 AM]
"Raising Dion," Starring Alisha Wainwright, Ja'Siah Young and Michael B. Jordan, Comes to Netflix on October 4
The series is the story of a widowed mother who must protect her son after he starts to manifest several mysterious, superhero-like abilities.

[08/16/19 - 07:19 AM]
"Peaky Blinders" - Season 5 to Launch Friday October 4th, at 12:01 AM PT on Netflix
An epic, gangster family series set in the lawless streets of Birmingham, UK and beyond, "Peaky Blinders" follows the evolution of leader Tommy Shelby (Cillian Murphy) from backstreet crime lord to legitimate businessman and member of parliament.

[08/16/19 - 06:00 AM]
NFL Films' "A Lifetime of Sundays" to Debut on ESPN and ABC in Celebration of the NFL's 100th Season
The film also will be available through ESPN authenticated Video on Demand until September 15 when it moves to ESPN+ and will be available for streaming.

[08/16/19 - 05:33 AM]
AMC Commissions Three Part Drama "Quiz," Directed by Stephen Frears and Produced by Left Bank Pictures
The project stars Matthew Macfadyen, Michael Sheen, Sian Clifford, Mark Bonnar, Helen McCrory, Michael Jibson and Aisling Bea.

[08/15/19 - 11:36 PM]
Development Update: Thursday, August 15
Updates include: A&E to wrap "Leah Remini: Scientology and the Aftermath" with two-hour special; NBCUniversal's streaming service adds two projects; and Ewan McGregor to star in Obi-Wan Kenobi series for Disney+.

[08/15/19 - 04:38 PM]
Jackie van Beek and Madeleine Sami to Direct Aubrey Plaza in Feature Comedy "Hope" for Netflix
The comedic duo are following their female-driven comedy "The Breaker Upperers," which they also co-wrote and starred in, and premiered on Netflix in February.

[08/15/19 - 01:15 PM]
"To All the Boys: P.S. I Still Love You" Premieres February 12 on Netflix
The sequel will be followed by a third film: "To All the Boys: Always and Forever Lara Jean," already in production.

[08/15/19 - 11:04 AM]
"The Daily Show with Trevor Noah" Announces Live Democratic Presidential Primary Debate Coverage on Thursday, September 12 at 11:00 P.M. Eastern
As part of its Votegasm 2020 coverage, the series will air live at 11:00 p.m. ET on Comedy Central and react in real time across its social media accounts.