Comedy Central(R) Taps Kid Rock to Headline Next Roast

The "COMEDY CENTRAL Roast Of Kid Rock" To Tape On Sunday, August 14 And Will Premiere Late Summer

NEW YORK, May 9, 2011 -- COMEDY CENTRAL announced today that Kid Rock is set to join the likes of Donald Trump, David Hasselhoff and Pamela Anderson as COMEDY CENTRAL's next Roastee. During Kid Rock's illustrious career as a performer, there has yet to be a single audience that could prepare the five-time Grammy nominee for the vicious onslaught of sharp barbs that will be thrown his way when he takes center stage for the "COMEDY CENTRAL Roast Of Kid Rock." The event is scheduled to tape on Sunday, August 14.

Currently on tour with Sheryl Crow, Kid Rock came to prominence after releasing his debut album "Grits Sandwiches for Breakfast" in 1990. Since then, he has released eight more albums, received various music awards and attained five Grammy(R) nominations. He has performed at venues including the Grammy's(R), VMA's, CMA's and Hip Hop Honors, but most notably entertains U.S. troops overseas on various occasions in conjunction with his charity support for Operation Homefront.

The "COMEDY CENTRAL Roast Of Kid Rock" will be executive produced by Joel Gallen from Tenth Planet Productions, who was also executive producer and director of the "COMEDY CENTRAL Roast's" of Donald Trump, David Hasselhoff, Joan Rivers, Larry The Cable Guy, Bob Saget, Flavor-Flav, Pamela Anderson and the Emmy-nominated "COMEDY CENTRAL Roast Of William Shatner." Elizabeth Porter is the executive in charge for the network.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.