CBS.COM LAUNCHES "BIG BROTHER" 'ULTIMATE FAN' SWEEPSTAKES, GIVING FANS A CHANCE TO WIN A TRIP TO THE BIG BROTHER HOUSE

Fans Can Complete a Series of BIG BROTHER-Themed Challenges on CBS.com to Be Entered for an Opportunity to Win the Grand Prize

Winner Will Receive a Trip to Los Angeles to Visit the BIG BROTHER House with Members of the Press Prior to this Season's Premiere

SAN FRANCISCO - May 11, 2011 - CBS.com announced today the launch of the BIG BROTHER "Ultimate Fan" sweepstakes, inviting fans to complete a series of online challenges for a chance to win a trip to the BIG BROTHER house in Los Angeles. One lucky fan will win the ultimate BIG BROTHER experience and spend a day in the house with invited members of the press and participate in BIG BROTHER-inspired challenges.

In order to be entered in the sweepstakes, fans can log on to http://www.cbs.com/primetime/big_brother/ultimate_fan/ to complete five different challenges, including participating in a houseguest personality quiz, casting votes in Hall of Fame photo slams, playing games of "Who Said It?" trivia, and watching featured, unaired live feed highlights.

"BIG BROTHER is an addictive summer hit with millions dedicated fans following on- air and online," says Jeff Clark, Vice President of CBS.com. "We want to reward the most zealous of these 'Ultimate Fans' with the experience of a lifetime. This event will give them a unique behind-the-scenes look at what life is like inside the BIG BROTHER house."

BIG BROTHER follows a group of people living together in a house outfitted with more than 52 cameras and 95 microphones recording their every move 24 hours a day. Each week, the Houseguests vote someone out of the house. At the end, the last remaining House Guest receives the grand prize of $500,000.

BIG BROTHER is executive produced by Emmy Award-winning producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment, in association with Endemol U.S.A.

The new season of BIG BROTHER will premiere on Thursday, July 7 (9:00-10:00PM, ET/PT) and will be broadcast three nights weekly-Wednesdays, (8:00-9:00 PM, ET/PT, beginning July 13), the LIVE eviction show hosted by Julie Chen on Thursdays (9:00-10:00 PM, live ET/delayed PT, beginning July 14), and Sundays (8:00-9:00 PM, ET/PT, beginning July 10).

NO PURCHASE NECESSARY. Open to legal residents of the U.S., 18 (and age of majority) or older at date of entry in the Sweepstakes. Ends at 11:59:59 PM, ET on 5/27/11. Void where prohibited. See rules and details at www.cbs.com/bbmediaday.

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