or


[05/18/11 - 05:01 AM]
Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"
"While the name change is subtle, it is also very powerful," said TNA chief marketing officer Al Ovadia.
[via press release from TNA Wrestling]

Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"

NASHVILLE, Tenn., May 18, 2011 -- Total Nonstop Action (TNA) Wrestling and Spike TV announced today that TNA's flagship program would be rebranded as IMPACT WRESTLING, beginning Thursday, May 19 at 9 p.m. (ET/PT) on SPIKE.

With the debut of "TNA iMPACT!" in 2005, TNA and SPIKE have partnered to bring U.S. television audiences the most exciting professional wrestling in the world today. TNA iMPACT! has been averaging 1.8 million viewers this year and ranks among the top programs on cable with Men 18-34 and Men 18-49 in its timeslot. In 2011, TNA is up 11% in HH rating vs. Q1 2010 and 9% in viewership of persons 2+.

"While the name change is subtle, it is also very powerful. TNA is proud to be in the wrestling business, and not afraid to say it. And, to emphasize our commitment we have added the word 'wrestling' to our already well-known 'iMPACT!' brand," said TNA chief marketing officer Al Ovadia.

In addition to rebranding IMPACT WRESTLING, TNA is launching the tagline, "WRESTLING MATTERS," a statement that reflects every aspect of TNA Wrestling, from program content to marketing to live events.

"We wanted a branding initiative that was scalable and could extend across all platforms," added Ovadia. "We asked our fans what it was about professional wrestling that they found most compelling. We learned it was no single aspect, their passion for wrestling was all-consuming. Whether it's the in-ring action, backstage brawls, the feuds or classic dramatic conflict of good vs. evil, it's the entire experience that makes 'wrestling matter.'"

"TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men," said Brian J. Diamond, senior vice president, sports and specials, Spike TV. "We feel the new IMPACT WRESTLING branding message will resonate with our audience who crave the action-packed wrestling that only TNA can provide."

Effective immediately fans can visit www.IMPACTWRESTLING.com for exclusive news and content on the stars of IMPACT WRESTLING. Fans can also access over 300 hours of TNA programming at www.TNAOnDemand.com.

About TNA Wrestling

Total Nonstop Action (TNA) Wrestling is the world's most innovative experience in professional wrestling, airing in over 120 countries worldwide. Join Hulk Hogan, Ric Flair, Rob Van Dam, "The Phenomenal" AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, the lovely and lethal TNA Knockouts and the no-limits X-Division for IMPACT WRESTLING every Thursday night at 9:00 pm ET/PT on SPIKE.

For more information on IMPACT WRESTLING, visit www.IMPACTWRESTLING.com. TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn.





  [may 2011]  
S
M
T
W
T
F
S


· IMPACT WRESTLING (AMC)




[05/15/26 - 10:42 AM]
The Biggest Home Cook Competition of All-Time Heats Up Food Network This Summer with New Series "100 Cooks"
Hosted by Terry Crews, the series welcomes 100 of the country's best home cooks to run through an epic seven-week culinary gauntlet where 99 cooks will be eliminated and only one is named America's best home cook and wins as much as $250,000.
[05/15/26 - 10:01 AM]
Video: Maggie and Negan Unite to Save Manhattan in New Action-Packed Teaser for Season Three of "The Walking Dead: Dead City"
Starring Jeffrey Dean Morgan and Lauren Cohan as fan-favorite characters Negan and Maggie, the compelling new season premieres Sunday, July 26 on AMC and AMC+.
[05/15/26 - 09:31 AM]
Ella Rubin Joins Netflix's Series Adaptation of "The God of the Woods"
Rubin joins previously announced cast members Kerry Condon and Maya Hawke.
[05/15/26 - 09:01 AM]
"The Bride!" Begins Streaming Exclusively on HBO Max May 22
The film stars Academy Award, BAFTA and Golden Globe winners Jessie Buckley and Christian Bale, with Academy Award nominees Annette Bening and Jake Gyllenhaal and winner Penélope Cruz.
[05/15/26 - 07:30 AM]
Amy Wang's Breakout Film "Slanted" Now Streaming on Paramount+
The buzzy coming-of-age satire follows a Chinese-American teen willing to go to shocking lengths to become prom queen - offering a razor-sharp take on identity, belonging and the price of chasing perfection.
[05/15/26 - 06:01 AM]
For Keeps - Meet the Cast of "Boys of Tommen"
Nancy Surridge, Conor Sánchez, James O'Donoghue, and Sophie McGibbon will star in the Prime Video series.
[05/15/26 - 05:01 AM]
Video: "Dutton Ranch" - Final Trailer - Paramount+
A new Dutton legacy begins now.
[05/15/26 - 03:01 AM]
BritBox Announces New Original Series "Chocolate Wars" (wt), Inspired by Deborah Cadbury's Book and the True Story of the Cadbury Family
The warm-hearted family drama follows the visionary Cadbury family, the underdogs of the cocoa world, on their journey towards creating the world-famous Cadbury's chocolate bar.
[05/14/26 - 11:27 PM]
Meet the 100 Contestants of "Physical 100: Sweden"
The reality competition series will have a global premiere on Netflix in 2027.
[05/14/26 - 09:31 PM]
A Mother, Two Daughters and One Big Scandal: Netflix's Crime-Comedy "Maa Behen" Premieres June 4
With the film, Netflix brings audiences a wildly entertaining story that blends small-town eccentricity with universal family madness.
[05/14/26 - 05:01 PM]
"Sunday Night Football" on NBC and Peacock - 15-Time #1 Primetime Show - Unveils 2026 Schedule
It all begins with the NFL's season opener as the New England Patriots visit the champion Seattle Seahawks in a Super Bowl LX rematch on Wednesday, September 9 on NBC, Peacock, and Telemundo.

[05/14/26 - 05:01 PM]
FOX NFL's Loaded 2026 Regular Season Schedule Features Most Windows of Any Network
In Week 10, FOX NFL presents its first tripleheader in over a decade, opening coverage on Sunday, November 15, at 9:30 AM ET with an international game from Munich between the New England Patriots and Detroit Lions.
[05/14/26 - 05:01 PM]
ESPN to Deliver Company's Largest NFL Game Portfolio Ever, Headlined by Top-Tier Matchups on "Monday Night Football" and the International Series on NFL Network
Comprised of "Monday Night Football" and NFL Network, the company will present 28 games during the regular and postseason, plus Super Bowl LXI, marking game 29.
[05/14/26 - 05:01 PM]
"NFL on CBS" Follows Record-Breaking Season with Showstopping 2026 Schedule Led by TV's No. 1 Program
Building on last season's historic viewership and with more than 100 regular-season games, CBS Sports continues to demonstrate the unmatched power and reach of its multiplatform approach across broadcast television and streaming on Paramount+.
[05/14/26 - 05:01 PM]
Prime Video Announces 2026 "Thursday Night Football" Schedule
An exciting mix of cross-divisional games, elite quarterback showdowns, and the first ever NFL regular season game at the Bills' brand-new Highmark Stadium highlight the regular-season slate.