[05/26/11 - 08:57 AM]
ABC Family's Digital Scavenger Hunt "Switched at Birth: Hunt for the Code" Begins Tuesday, May 31 on ABCFamily.com
The winner of the week-long stunt receives $4,000 to "switch their life for the weekend."

[via press release from ABC Family]


First to Complete the Week-long Online Game Wins $4,000 Prize

Burbank, CA (May 26, 2011) - On Tuesday, May 31st, ABC Family will launch "Switched at Birth: Hunt for the Code," an online scavenger hunt game, as part of the network's launch of its new one-hour scripted original drama series "Switched at Birth," premiering Monday, June 6th at 9:00PM ET/PT. To enter the game, viewers can log onto www.abcfamily.com/switchedatbirthgame.

"Switched at Birth" tells the story of two teenage girls who discover they were accidentally switched as newborns in the hospital. Bay Kennish grew up in a wealthy family with two parents and a brother, while Daphne Vasquez, who lost her hearing at an early age due to a case of meningitis, grew up with a single mother in a working class neighborhood. Things come to a dramatic head when both families meet and struggle to learn how to live together for the sake of the girls.

The game centers around the teenage character of Bay, a rebellious and talented street artist, who has been hiding the fact that she's been painting her stencil art (image above) around the neighborhood. In the online game, players will hunt the internet for 10 of Bay's signature pink Tags, each of which will have two letters written underneath it. Starting May 31st, the network will post two clues per weekday on abcfamily.com that hint to the sites where Bay's stencil art can be found. On Monday, June 6th, the first eligible person to collect all 20 letters and enter the complete code on abcfamily.com wins the grand prize of $4,000 to switch their life for the weekend*.

Users can also scan the pink Microsoft Tags with a smart phone to access sneak peeks of "Switched at Birth," including video, photos and script pages.

"Switched at Birth" is executive-produced by Lizzy Weiss ("Blue Crush"), Paul Stupin ("Make It or Break It") and John Ziffren ("Melissa & Joey," "Make It or Break It"). The series stars newcomer Katie LeClerc as Daphne Vasquez; Vanessa Marano ("Gilmore Girls") as Bay Kennish; Constance Marie ("George Lopez") as Regina Vasquez; D.W. Moffett ("Friday Night Lights") as John Kennish; Lea Thompson ("Back to the Future," "Caroline in the City") as Kathryn Kennish; Lucas Grabeel ("High School Musical") as Toby Kennish; and newcomer Sean Berdy as Emmett.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

* Winner pending verification. No Purchase Necessary. Game ends 6/06/11. See Official Rules at ABCFamily.com/SwitchedAtBirthGame for complete entry details.

  [may 2011]  


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