Monday Night's Premiere of VH1's "Single Ladies" and "Basketball Wives" Season Three Propel Network to Highest Rated Night Since October 2009
3.5 Million Total Viewers Tune In To The Third Season Premiere And Encore Of VH1's "Basketball Wives" - Premiere Episode Scores A 1.2 In the Key18-49 Demo
VH1's First Hour-Long Scripted Series "Single Ladies" Scores An Impressive 1.2 Rating In The 18-49 Demo - 2.8 Million Total Viewers Tune In To the Premiere And Encore Episode
Both Premieres Average 2.0 Ratings with Women 18-34
NEW YORK, NY - June 1, 2011 - VH1 kicked off the summer this past Monday evening with two hot series' premieres that drove the network to its highest rated night since October 2009. Monday night's 8:00pm* third season premiere of "Basketball Wives" scored a 1.2 in the key P18-49 demo - up 36 percent from the series second season premiere - and attracted 1.8 million total viewers. When combined with its 11pm* encore episode, the series brought in 3.5 million total viewers to VH1 Monday night.
At 9:00pm*, the two-hour premiere of VH1's first hour-long scripted series "Single Ladies " also drew an impressive 1.2 rating in the key P18-49 demo and 1.8 million total viewers. When combined with its 12am* encore, "Single Ladies" drew in 2.8 million total viewers. VH1's new, hour-long scripted romantic comedy series "Single Ladies" follows Val, Keisha, and April - three best friends with different philosophies on sex and relationships, proving not all women have the same desires.
The series, which are geared towards young women viewers both scored 2.0 ratings with women 18-34."Single Ladies" stars Val (Stacey Dash) as an ambitious, aspiring fashion mogul who believes in fate, romance and finding that special someone to be with forever. Keisha (LisaRaye McCoy) is a former video dancer who believes in making her own luck, her own money and choosing men with her head instead of her heart April (Charity Shea,) has found the "perfect" man for the "ideal" marriage - but is learning that marriage might not be her happily ever after. The series introduces Christina (Kassandra Clementi) a free-spirited, wild child intern with an eye for fashion that Val takes under her wing. "Single Ladies" is a modern, sexy series set in the world of Atlanta fashion, music, and celebrity that will constantly explore which woman has the right approach to relationships.
Executive producers include Queen Latifah, Shakim Compere, and Shelby Stone for Flavor Unit Entertainment. Executive producers also include Maggie Malina, Alex A. Motlagh for POPfilms, Stacy A. Littlejohn, and Tamra Davis. Executive producing for VH1 are Jill Holmes and Jeff Olde. "Single Ladies" was written and created by Stacy A. Littlejohn and directed by Tamra Davis.
"Basketball Wives" season 3 begins with Shaunie O'Neal settling back into Miami working to balance a new shoe line, her love life, family outings and being a shoulder to lean on for the other ladies. Evelyn makes the transition from a basketball wife to a football wife with fianc� Chad Ochocinco. The cameras will catch Jennifer leaving her "player" behind and navigating a new lifestyle as a single lady. Left hurt and betrayed, Tami works on rebuilding her trust for the ladies and moving on from the past. Viewers will see the return of Suzie, who will attempt to reconcile with the ladies who sent her packing last season. But will her friendship with Royce lead to an ultimate disaster and her final exile by the ladies? As the gorgeous women return to Miami, the basketball wives are joined by a new face, Meeka Claxton, married to Golden State Warriors star Speedy Claxton.
Shed Media produces "Basketball Wives" Executive producing for Shed Media are Nick Emmerson, Jennifer O'Connell, Alex Demyanenko and Sean Rankine. Tom Huffman is a consulting producer. Shaunie O'Neal and Phil Robinson are executive producers. Executive producing for VH1 are Jill Holmes, Noah Pollack and Jeff Olde.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile and extensive video on VH1.com. Connect with VH1 at VH1.com.
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