[06/03/11 - 12:32 PM]
Premiere of Disney's Friends for Change Anthem "We Can Change the World,' Performed by Bridgit Mendler, Friday, June 10 on Disney Channel and Radio Disney
The video will debut during the 7:00 p.m., ET/PT hour that night.

[via press release from Disney Channel]


Song and Music Video Debut on Disney.com and iTunes on June 11 Coincides with $250,000 Donation to Disney Worldwide Conservation Fund Benefiting Global Charities

"We Can Change the World," the inspiring new pop/rock anthem for Disney's Friends for Change -- performed and co-written by 18-year-old actress and Hollywood Records recording artist Bridgit Mendler ("Good Luck Charlie," "Lemonade Mouth") -- will premiere FRIDAY, JUNE 10 on Radio Disney (7:00 p.m., ET/4:00 p.m., PT) and Disney Channel (in the 7:00 p.m., ET/PT hour). Beginning Saturday, June 11, the song will be available on Disney.com/ProjectGreen and the music video will be available at iTunes. Coinciding with its premiere, Disney will donate $250,000 to the Disney Worldwide Conservation Fund benefiting global charities. "We Can Change the World" is the third Disney's Friends for Change anthem. Previous songs have helped raise more than $800,000 for conservation projects around the globe.

Disney's Friends for Change is a multi-platform initiative that helps inspire kids and families to join together and make a positive impact on their world (and the people and animals that live there). Through PSAs on-air and online tool-kits, the program aims to provide useful information to help kids make small changes that add up to big differences. As part of the program, Disney is donating $1 million dollars annually to fund projects all around the globe and has funded over 41 projects that help the planet ranging from educational & community programs to species & habitat protection. Friends for Change currently has over 4 million actions taking place from kids in 33 countries throughout Europe, Latin America, Japan, India and China. For more information, please visit http://disney.go.com/projectgreen.

The "We Can Change the World" song and music video are designed to both entertain and inspire ways to initiate positive change. In the video, Mendler and kids from around the world along with Disney Channel stars Valeria Baroni (Argentina), Jorge Blanco (Mexico), Olavo Cavalheiro (Brazil), Nicole Ishida (Japan), Murtuza Kutianawala (India) and Eve Ottino (France), are featured.

The music video was directed by Art Spigel ("Disney Channel Games") and the song was written by Joacim Persson and Bridgit Mendler. It was produced on location at Disney Golden Oak Ranch in Los Angeles, California.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

  [june 2011]  


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