[06/06/11 - 12:21 PM]
Keke Palmer Tapped to Star in Nickelodeon Original TV Movie, "Rags"
Set to premiere in 2012, "Rags" is a music-infused, modern twist on the classic Cinderella story set against the backdrop of New York City.

[via press release from Nickelodeon]


Nickelodeon Commences Production on Rags Starring Palmer and Max Schneider with Bille Woodruff Set to Direct; Rodney "Darkchild" Jerkins to Write and Produce Original Music; Nick Cannon to Executive Produce

Santa Monica, Calif. - June 6, 2011 - Nickelodeon star and three-time NAACP Image Award winner Keke Palmer (True Jackson, VP, Akeelah and the Bee, Madea's Family Reunion) has been cast in the network's brand-new original TV movie, Rags. The modern-day fairy tale, starring Palmer as Kadee Worth and Max Schneider (How to Rock) as Charlie Prince, began production in May in Vancouver. Set to premiere in 2012, Rags is a music-infused, modern twist on the classic Cinderella story set against the backdrop of New York City. Bille Woodruff (Honey, Beauty Shop) will direct, with original music produced by Rodney "Darkchild" Jerkins (American Idol, Lady Gaga, Beyonc�).

"Rags gives a contemporary spin to a classic story, and is told through a relatable filter that speaks to our audience," said Marjorie Cohn, Nickelodeon's President, Development and Original Programming. "The project was brought to us by Nick Cannon, as this concept was inspired by his own reverence for The Wiz, one of his favorite movies growing up. This also marks the first collaboration on a television movie between music industry titans Rodney Jerkins and Bille Woodruff, and Keke Palmer and Max Schneider are the perfect young actors to bring this urban fairy tale to life."

"I am thrilled to work with my Nick family and bring across my vision of a classic fairy tale with a hip-hop flare," added Executive Producer Nick Cannon. "I am having such a great time working with so much amazing young talent on this project."

Rags follows the story of Charlie Prince, an orphan living with his acerbic and unloving stepfather and spoiled, simple-minded stepbrothers. Charlie's dream is to be a singer, and while he is vocally talented and can write music, he can't seem to catch a break. Kadee Worth, on the other hand, is the daughter of music mogul Reginald Worth and is an international pop phenomenon. While the world knows her as a glamorous superstar, she is secretly frustrated with singing other people's songs and wearing clothes other people choose for her. Kadee wants the world to hear and see her true talent. Despite every obstacle that gets thrown in their way, once Charlie and Kadee find one another, they each finally get what they have been looking for - a voice, a stage, an audience and each other.

Palmer has starred for two seasons as budding fashion executive True Jackson in the Nickelodeon comedy series, True Jackson, VP and can soon be seen in the upcoming television movie True Jackson, VP: "Mystery in Peru." She can also be seen in the upcoming season of TeenNick's groundbreaking hit series, Degrassi, where she performs two songs. Both specials are slated to premiere later this year.

Palmer recently finished filming Joyful Noise starring opposite Queen Latifah and Dolly Parton and will be featured on the movie's soundtrack for release in early 2012. She will also voice the role of Peaches, a young wooly mammoth, in the fourth film of the blockbuster franchise, Ice Age: Continental Drift, set to release in summer 2012. Palmer has also appeared in several feature films including Akeelah and the Bee and Madea's Family Reunion. Additionally, in anticipation of her sophomore album to be released by Interscope later this year, Palmer has already produced a video for her song "The One You Call."

Max Schneider began his professional career in the Broadway musical, 13. In 2010, Schneider was one of twenty chosen out of 6,000 applicants to attend the YoungArts Program in Miami where he specialized in musical theater. Later that year, he landed a Fall/Winter 2010 international Dolce & Gabbana advertising campaign where he was photographed with Madonna as her son by world-renowned photographer, Steven Klein. He has also acted in several off-Broadway productions including Gypsy of the Year, Recoil, HiFive Benefit, Macbeth Fleance, West Side Story, Spelling Bee, HAIR and King and I. Nickelodeon has also just announced Schneider will be starring in the upcoming live-action comedy series set to premiere in 2012, How to Rock opposite Cymphonique Miller.

Director Bille Woodruff has been at the helm of feature films including Honey, Beauty Shop and Bring It On: Fight to the Finish. He is well-known for directing music videos for a number of pop, R&B and hip-hop artists since the mid-1990s including Britney Spears, Toni Braxton, TLC, Miranda Cosgrove, Usher, Backstreet Boys, Salt-N-Pepa and Mary J. Blige. Grammy nominated music producer/composer Rodney "Darkchild" Jerkins has worked with a number of legendary recording artists including Lady Gaga, Beyonce, Black Eyed Peas, Michael Jackson, Janet Jackson, Jennifer Lopez, Whitney Houston and Brandy. Jerkins is also currently a music producer and mentor on season ten of the hit FOX series, American Idol. Additionally, Rosero McCoy (America's Best Dance Crew, Step Up) will serve as the movie's choreographer.

Rags is executive produced by Nick Cannon (TeenNick HALO Awards, Wild 'N Out, School Gyrls) as well as Marjorie Cohn, Lauren Levine (Bridge to Terabithia, Best Player) and Jessica Rhoades (Best Player, Spectacular!) in addition to Michael Goldman. Keke Palmer will serve as producer. Based on a screenplay by Jason Fuchs, Scott McAboy's Pacific Bay Entertainment is producing.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

  [june 2011]  


[03/20/18 - 02:30 PM]
FOX Announces Summer Premiere Dates
New seasons of "Beat Shazam" and "Love Connection" will help kick things off on Tuesday, May 29.

[03/20/18 - 10:19 AM]
Video: Syfy Reveals "Nightflyers" Official First Look
The series follows eight maverick scientists and a powerful telepath who embark on an expedition to the edge of our solar system aboard The Nightflyer - a ship with a small tightknit crew and a reclusive captain - in the hope of making contact with alien life.

[03/20/18 - 09:56 AM]
Netflix's First Global Original Motor Series, "Fastest Car," Launches on April 6
In each episode, three souped-up "sleeper" cars, tinkered with and lovingly labored on, go head to head with one of the world's most sought-after supercars.

[03/20/18 - 09:28 AM]
TLC's Hit Docu-Series "Long Lost Family" Returns for a Third Season on Sunday, April 8 at 10/9c
This series offers viewers the chance to hear stories from people who have endured a lifetime of separation, and who long to finally be reunited with family members with whom they share an innately deep connection - but who, in many cases, they have never met.

[03/20/18 - 09:16 AM]
New Seasons of Anime Hit Series "FLCL" Crash Land This Summer
Debuting on Adult Swim's popular anime block Toonami, the new seasons bring together members of the original animation team with a whole new generation of creators.

[03/20/18 - 09:00 AM]
Additional Performers and Presenters Announced for the "53rd Academy of Country Music Awards"
Drew Brees, Nancy O'Dell, Rebecca Romijn and Lindsey Vonn have been added as presenters for the ceremony.

[03/20/18 - 08:46 AM]
Matthew Goode and Matthew Rhys Star in "The Wine Show" - Premiering on Ovation TV April 18
From a beautiful villa in the Italian countryside, Goode and Rhys set off on a new challenge in every episode, uncovering some of the best wines in the world, and telling the stories that surround them.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/20/18 - 08:00 AM]
All-Star Ensemble Cast Joins Anna Paquin in the Pop Original Television Series "Flack"
The series starts production this week in London.

[03/20/18 - 07:49 AM]
PBA and FOX Sports Announce Multi-Year, Multi-Platform Rights Deal
The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale.

[03/20/18 - 07:42 AM]
"Recovery Boys," "Mercury 13" and "Shirkers" to Premiere at the 2018 Hot Docs Canadian International Documentary Festival
"Mercury 13" is a remarkable story of the women who were tested for spaceflight in 1961 before their dreams were dashed in being the first to make the trip beyond Earth.

[03/20/18 - 07:16 AM]
April Showers Bravo Fans with Back-to-Back Premieres Starting Sunday, April 1
Newly announced to the lineup is "Southern Charm New Orleans" on Sunday, April 15 at 9:00/8:00c.

[03/20/18 - 07:04 AM]
Amazon Prime Video Announces "All or Nothing" Banner for Upcoming Global Sports Docuseries
New seasons featuring The Michigan Wolverines, New Zealand All Blacks and Manchester City are due later this year.

[03/19/18 - 11:36 PM]
Development Update: Monday, March 19
Updates include: Mira Sorvino to star in "The Code" at CBS; Matt Ryan's John Constantine to become regular on "DC's Legends of Tomorrow"; and Jenna Dewan Tatum is the latest to board FOX's "Mixtape."

[03/19/18 - 05:00 PM]
Video: "Amateur" Trailer & Poster Debut - It's March Madness!
The Netflix film is about 14-year-old basketball phenom Terron Forte, who has to navigate the under-the-table world of amateur athletics when he is recruited to an elite NCAA prep school.