or


[06/06/11 - 09:27 AM]
Nickelodeon's The Big Help Partners with the President's Challenge Program for "Million PALA Challenge"
The network will roll out a series of PSAs featuring Big Time Rush, encouraging kids to sign up to take the challenge.

[via press release from Nickelodeon]

Nickelodeon's The Big Help Partners with the President's Challenge Program for "Million PALA Challenge"

Nick's Big Time Rush to Star in Series of PSAs Encouraging Kids to Take the PALA Challenge and Embrace an Active Lifestyle

NEW YORK, June 6, 2011 -- Nickelodeon's The Big Help today announced a new partnership with the President's Challenge, the premier program of the President's Council on Fitness, Sports and Nutrition to help promote the Presidential Active Lifestyle Award (PALA) Challenge - the "Million PALA Challenge." The goal of the "Million PALA Challenge" is to encourage 1 million or more Americans to sign up for and achieve the Presidential Active Lifestyle Award between now and September.

"We are excited to support the President's Council on Fitness, Sports and Nutrition on this important initiative," said Marva Smalls, Executive Vice President, Public Affairs Nickelodeon/MTVN Kids and Family Group. "Our partnership with the President's Challenge program to encourage participation in the PALA Challenge is part of our ongoing commitment to empower kids and families to live healthier lifestyles. We look forward to connecting kids and families with the PALA Challenge on-air and online all summer long."

The "Million PALA Challenge" was launched by the President's Council and First Lady Michelle Obama last fall and aims to activate more than 1 million kids and adults to jumpstart or maintain a healthy lifestyle by engaging in moderate to intense physical activity for 60 minutes a day, five days per week over six weeks for kids, and 30 minutes a day over the same period of time for adults.

"It's important to find new and fun ways to motivate kids, families and communities to get active and eat more nutritious foods," said Shellie Pfohl, executive director of the President's Council on Fitness, Sports & Nutrition. "We are proud to be involved with Nickelodeon's The Big Help to spread this crucial message."

Nickelodeon's The Big Help will support the PALA Challenge with an on-air and online campaign that will encourage kids to get up and get active. The network will roll out a series of PSAs on-air beginning June 6 featuring Big Time Rush, stars of Nickelodeon's hit live-action comedy series of the same name, encouraging kids to sign up to take the challenge; and giving them tips on fun and easy activities they can do. Online, the PALA Challenge will be featured in a dedicated section of The Big Help site where kids can download the Challenge log to record their daily activities and get suggested activities they can complete. Kids who complete the six-week challenge will earn exclusive Big Help virtual rewards, Nick points and receive a signed certificate from President Barack Obama acknowledging their achievement once they submit their activity logs at www.presidentschallenge.org.

In addition to the PALA Challenge, Nickelodeon will encourage kids to embrace a healthy and active lifestyle with its eighth annual Worldwide Day of Play (WWDP) on Sept. 24 when network hosts an entire day of activities and games for kids and their families in Washington, D.C. Additionally, Nickelodeon will once again suspend all programming from noon to 3 p.m. on WWDP to emphasize the importance of getting up and getting active. Last year, First Lady Michelle Obama appeared on Nickelodeon to officially turn the channel off in celebration of WWDP. Nickelodeon has an ongoing partnership with the First Lady's nationwide Let's Move! campaign, which aims to solve the problem of childhood obesity.

Nickelodeon's The Big Help is a global, multiplatform pro-social initiative designed to empower kids to take action on issues that are important to them. The campaign focuses on four key issues - health and wellness, education, community service, and the environment, - and aims to connect kids with tools and information to help them become positive agents of change in their communities. For more information about Nickelodeon's health and wellness efforts or to get more information about this year's Worldwide Day of Play visit http://www.nick.com/thebighelp.

The President's Council on Fitness, Sports and Nutrition (PCFSN) promotes healthy lifestyles through fitness, sports and nutrition programs and initiatives that educate, engage and empower all Americans. PCFSN is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. For more information about PCFSN, visit www.fitness.gov. For more information about the President's Challenge Physical Activity and Fitness Awards Program or the Presidential Active Lifestyle Award, visit www.presidentschallenge.org.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [june 2011]  
S
M
T
W
T
F
S
   


· BIG TIME RUSH (NICKELODEON)









[04/01/15 - 11:41 AM]
"Idol" Fan Save on Twitter Adds New and Dramatic Real-Time Twist to Season!
Beginning this week, fans have the opportunity to save a finalist from elimination by a real-time vote using Twitter.

[04/01/15 - 10:49 AM]
ABC Family Picks Up Three New Unscripted Series: "Startup U," "Next Step Realty: NYC" and "Monica the Medium"
These unscripted series join recently greenlit series "Becoming Us" (formerly "My Transparent Life") and "Job or No Job," which will all premiere this summer.

[04/01/15 - 10:30 AM]
E! Continues to Boost Original Programming with Introduction of Three New Series and Return of Three Hit Franchises
"#RichKids of Beverly Hills" (Sunday, May 24), "Total Divas" (Summer 2015) and "Christina Milian Turned Up" (Fall 2015) are all due back.

[04/01/15 - 10:03 AM]
truTV Spring 2015 Highlights
Said offerings include the return of "Fake Off" (Wednesday, May 6), "Barmageddon" (Monday, June 1) and "How to Be a Grown Up" (Tuesday, June 2).

[04/01/15 - 10:00 AM]
Fifth Harmony, Carly Rae Jepsen, Chelsea Kane, Sweet Suspense, Kelsea Ballerini, and Stars of "black-ish" and "Teen Beach 2" to Present at the 2015 Radio Disney Music Awards
A 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on multiple platforms around the world beginning Sunday, April 26 (7:30 p.m., ET/PT) on Disney Channel.

[04/01/15 - 10:00 AM]
CBS Announces Season Finale Airdates
Plus: "Stalker" will rejoin the schedule on Monday, May 4 at 9:00/8:00c.

[04/01/15 - 09:45 AM]
Creative Team Behind "The Bachelor" Franchise Introduces New Luxurious Line of Hot Tubs to Be Sold at Retailers Nationwide Beginning April 1
"Hot tubs represent a great way of life - a life filled with romance and passion," said Bachelor creator/executive producer Mike Fleiss.

[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 09:31 AM]
Second Round of Performers Announced to Perform on "ACM Presents: Superstar Duets," Friday, May 15 on CBS
The special, taping April 17-18 at the two-day ACM Party for a Cause Festival at Globe Life Park in Arlington, Texas, will be broadcast Friday, May 15 (9:00-11:00 PM, ET/PT).

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:29 AM]
Nat Geo WILD Celebrates Earth Day with Slate of Original Animal Programming Throughout April
To help localize the Earth Day effort, Nat Geo WILD will invite people to post a selfie with the part of the Earth they most want to protect, using the hashtag #earthdayselfie.

[04/01/15 - 07:24 AM]
NBC Sports Group Fills Out 2015 Stanley Cup Playoff Bracket with Complete Coverage Beginning April 15
During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

[04/01/15 - 07:21 AM]
CNBC's "Consumed: The Real Restaurant Business" Premieres Wednesday, May 13 at 10PM ET/PT
CNBC takes viewers behind-the-scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.