or


[06/09/11 - 11:17 AM]
Fox Broadcasting Company, Syco Television and FremantleMedia Aannounc Chevrolet as Official Automotive Sponsor of "The X Factor"
The sponsorship includes in-show integrations, season-long organic product placement and an off-air marketing partnership.

[via press release from FOX]

FOX BROADCASTING COMPANY, SYCO TELEVISION AND FREMANTLEMEDIA ANNOUNCE CHEVROLET AS OFFICIAL AUTOMOTIVE SPONSOR OF "THE X FACTOR"

Fox Broadcasting Company (FOX), Syco Television and FremantleMedia North America today announced Chevrolet as the official automotive sponsor of THE X FACTOR, the award-winning international phenomenon created and executive-produced by Simon Cowell that makes its highly anticipated stateside debut in fall 2011 on FOX.

Chevrolet's wide-ranging sponsorship of THE X FACTOR includes automotive exclusivity in multiple episodes throughout the season that will feature in-show integrations, season-long organic product placement and an off-air marketing partnership with digital extensions that will include www.fox.com/thexfactor and social media. Chevrolet will be the official automotive sponsor of THE X FACTOR on-air, as well as the exclusive automotive sponsor off-air and online.

"When THE X FACTOR launches in the U.S., it seems very natural that Chevrolet is riding shotgun," said Rick Scheidt, Vice President of Chevrolet Marketing. "For the past 100 years, Chevrolet has been a cultural force in music, and we are proud to be partnering with FOX to support the next big thing for music fans and artists."

"FOX is thrilled to partner with Chevrolet, an iconic American brand that celebrates the everyday hero, in launching the most anticipated series of the fall, THE X FACTOR," said Jean Rossi, President of FOX One and Executive Vice President of Sales for Fox Broadcasting Company. "We look forward to continuing our collaborative efforts with Chevrolet, which has become a key marketing partner for the network."

"We are excited to partner with Chevrolet, one of America's oldest and most recognizable brands, as we continue to build momentum for the premiere season of THE X FACTOR in the U.S.," said Keith Hindle, CEO Americas of FremantleMedia Enterprises. "Our strategic partnership will allow Chevrolet to engage with new audiences and reach consumers through innovative programs across multiple platforms."

THE X FACTOR is a new competition series that gives viewers the opportunity to help choose the next global superstar or breakout music act. The judges - Simon Cowell, Paula Abdul, Antonio "L.A." Reid and Nicole Scherzinger - will travel the nation searching for undiscovered talent 12 years old or over - both solo artists and vocal groups - who are willing to brave the panel for a chance to make their dreams come true. In a departure from other singing competition series, the first time a contestant auditions for THE X FACTOR judges, he/she will do so in front of an audience of thousands - raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans. This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to become a global superstar or breakout music act and win a $5 million recording contract with Syco/Sony Music.

THE X FACTOR is produced by Syco Television and FremantleMedia North America. Simon Cowell, Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 3.5 million vehicles in more than 130 countries. In the U.S., the Chevrolet portfolio includes: iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as Chevrolet Cruze Eco with an EPA-estimated 42 miles per gallon highway, and the Chevrolet Volt offering 35 miles of electric driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.

About "The X Factor"

Since its debut in 2004, "The X Factor" has remained the U.K.'s #1 program for the last seven years, peaking with an audience of 21 million with 65% audience share for its 2010 finale. The format swiftly broke similar records around the world, where local versions have consistently rated #1 in 15 territories, with a worldwide audience now well over 100 million. In Denmark, it has ranked #1 for the last four years, peaking with an 80% share of the audience. In Colombia, it has consistently ranked #1 with a 75% share of the audience. Additionally, "The X Factor" consistently delivers a 50% to 65% share of the viewing audiences in Greece, Hungary, Netherlands, France and Italy - with the highest percentage of these shares in A15-34. In some markets, "The X Factor" has increased the channel average demographic by up to 250%. The series has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d'Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from "The X Factor" contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 #1 singles and albums and 150 Top Ten records.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About Syco/Simon Cowell

Syco, with offices in London and Los Angeles, is a global music, television and film production joint venture between Simon Cowell and Sony Music Entertainment. Syco Television owns and produces the BAFTA Award-winning "The X Factor," which has topped the charts around the world. Syco Television is also the owner of the "Got Talent" television format. Versions of both "The X Factor" and "Got Talent" are co-produced by Syco, and are shown in more than 70 countries and have won multiple awards including national television awards and BAFTAs.

Syco is also the record label home for such diverse international recording stars as Leona Lewis and Il Divo. Cowell has worked with artists selling more than 200 million albums and delivering more than 180 No. 1 records. Britain's Got Talent in 2009 launched the global singing career of Susan Boyle. Her debut Syco album sold over 8 million units in six weeks, making it the world's biggest-selling album of 2009 and the fastest-selling album in history and a total of 20 million records to date. In 2009, Cowell was named No. 1 in Hollywood Reporter's Top 50 Most Powerful in Reality TV and Entertainment Weekly's Top Entertainer of the Year. In 2010 Simon Cowell was awarded Variety International's Humanitarian Award for his extensive charitable work, The Rose d'Or Golden Jubilee Award and BAFTA's Special Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also appeared on Time Magazine's list of Most Influential People in the World and was awarded the International Emmy Founders Award.

About FremantleMedia North America

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon AMERICAN IDOL (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Hole In The Wall" (Cartoon Network), "Jump City: Seattle" (G4), "Let's Make A Deal" (CBS), "Family Feud" (syn), "The Price Is Right" (CBS) and THE X FACTOR.





  [june 2011]  
S
M
T
W
T
F
S
   


· X FACTOR, THE (FOX)











[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 08:36 PM]
Video: "Empire" - The Sexy, New Powerful Drama Coming to FOX in January 2015
Watch the new promo that just debuted following tonight's World Series coverage on the network.

[10/24/14 - 08:02 PM]
ABC Cancels "Manhattan Love Story"
The previously announced special "The Great Christmas Light Fight" will fill its time period this coming Tuesday while a full hour of "Selfie" has been booked for November 4.

[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.