or


[06/13/11 - 12:46 PM]
NBC Names Jessica Simpson as Celebrity Mentor of New Reality Competition Series "Fashion Star"
Elle Macpherson hosts the series, which will search for the next big brand in fashion.

[via press release from NBC]

NBC NAMES JESSICA SIMPSON AS CELEBRITY MENTOR OF NEW REALITY COMPETITION SERIES 'FASHION STAR'

UNIVERSAL CITY, Calif. - June 13, 2011 - NBC announced today that musician, entertainer and fashion designer Jessica Simpson will serve as a celebrity mentor on "Fashion Star," the new reality competition series that will search for the next big brand in fashion with host Elle Macpherson, world-famous super-model icon, actress and businesswoman.

The announcement was made today by Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.

"NBC is delighted to work with singer, designer, actress and pop culture icon Jessica Simpson," said Telegdy. "With an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers."

"Jessica Simpson has built an incredible fashion business and is a perfect mentor to our aspiring designers," said Ben Silverman, CEO and founder of Electus. "She will complement the buyers, Elle Macpherson and amazing format."

Multi-media studio Electus, an operating business of IAC (Nasdaq: IACI), 5X5 Media and The Magical Elves (Emmy Award winners for "Top Chef" and the original producers of "Project Runway") are the producers of "Fashion Star." The series is designed not only to groom and discover America's next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span all categories of fashion from suits and dresses to lingerie, denim, bathing suits, accessories and more.

Simpson has taken the music, entertainment and fashion industries by storm. She has seven Billboard Top 40 hits and has starred in such feature films as "The Dukes of Hazzard," "Employee of the Month" and "Blonde Ambition." Simpson has also starred in the iconic hit reality series "Newlyweds" for MTV and her own VH1 docu-series, "The Price of Beauty." She has guest-starred in such series as "Entourage" and "That '70s Show." In addition, Simpson has created a fashion empire with her Jessica Simpson Collection. The eponymous line boasts 22 product categories including shoes, handbags, jewelry, sunglasses and perfume.

The series will give 14 unknown designers the chance to win a multi-million dollar contract to launch their lines in three of America's largest retailers. Each week, the show will kick off with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers, and models in front of a live studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designer's brand.

Buyers from each of the retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers each week. These items will shape the future of their respective stores and create the next big trends for consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day. With just a single trip down the runway, "Fashion Star" will change the lives and fortunes of these aspiring designers forever.

The show is hosted and executive-produced by one of the world's most famous fashion icons, Macpherson. She best embodies the role of what it means to be a smart, savvy and creative business woman as she is also the founder of a series of internationally successful, U.K.-based business ventures including Elle Macpherson Intimates, a lingerie line celebrating its 20th year, and "The Body", a line of skin-care products. The Australian-born Macpherson became one of the world's top fashion models and was named as one of People magazine's "Most Beautiful People."

Fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local flea market, to the recent Parsons School of Design graduate who just landed his or her first job at Marc Jacobs. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.

In the end, one designer will successfully combine fashion and business to become the next "Fashion Star" and will receive the prize of a lifetime - an exclusive capsule line in each of the three largest retailers in the country.

"Fashion Star" is created by E.J. Johnston and James Deutch of the Global Fashion Association, Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution") and Ben Silverman ("The Biggest Loser," "The Office," "The Tudors").

The show is executive-produced by Silverman of Electus, Jane Lipsitz & Dan Cutforth of The Magical Elves, Ringbakk of 5x5 Media (a full-service production company in an overall production and distribution agreement within the Electus studio system), Macpherson, and Johnston & Deutch of Global Fashion Association. Electus/Engine Distribution will retain all international distribution rights.

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/shows/.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes such critically acclaimed comedies Emmy winners as "The Office" and "30 Rock," starring Alec Baldwin and Tina Fey.

Veteran, award-winning dramas on NBC include the "Law & Order" brand, and "Chuck." Unscripted series for NBC include the hits "The Voice," "The Biggest Loser," "The Celebrity Apprentice," and "America's Got Talent."

NBC's late-night story is highlighted by "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently finishes among daytime's top programs in the valuable women 18-34 category.

On Saturday mornings, the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales.

For more information visit www.nbc.com.

About Electus:

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. For more information on Electus, visit www.electus.com.

About Magical Elves:

Magical Elves is the award-winning production team behind some of the highest quality reality programming on television including "Project Runway" and "Top Chef." The Elves, comprised of Dan Cutforth and Jane Lipsitz have won one primetime Emmy and have been nominated an additional 11 times. They are the first recipients of a Peabody Award presented to a reality television program ("Project Runway"). Most recently, Magical Elves transitioned to feature films by producing "Justin Bieber: Never Say Never," currently the third highest-grossing documentary of all time. Other notable television credits include "America's Next Great Restaurant," "Work of Art," "Top Chef Masters," "Top Chef Just Desserts," "The Real L Word," "Project Greenlight," "Last Comic Standing" and "Bands on the Run."

About 5x5 Media:

Five by Five Media ("5x5") is a full service television and film production company in an overall production and distribution agreement within the Electus studio system. 5x5 Media develops and produces both scripted and unscripted television programming and feature films. Our principals have won multiple primetime Emmy Awards, and have produced such titles as "Survivor," "The Amazing Race," "Jamie Oliver's Food Revolution," "Super Nanny," "Extreme Makeover: Home Edition," "Smash Lab," "Monster Garage," "Mythbusters," and "Wired Science."

About Global Fashion Association:

Since launching in 2007, the Global Fashion Association (GFA) has built an international reputation as one of the most capable and connected networks for all things fashion. From high-profile runway shows around the world to development and production of fashion television programming and international designer exchange programs, GFA provides opportunities for fashion talent to reach a global audience. GFA's principals have created and produced television programming for networks including E!, Bravo, CNBC & MTV.





  [june 2011]  
S
M
T
W
T
F
S
   


· FASHION STAR (NBC)





[11/17/17 - 03:31 PM]
CBS Orders More Episodes of "S.W.A.T." & "9JKL"
The Eye has given a full season order to new drama series "S.W.A.T." and has picked up three additional episodes of new comedy "9JKL."

[11/17/17 - 02:26 PM]
Panelists Named on New Music Competition Series "The Four: Battle for Stardom," Premiering Thursday, Jan. 4 on FOX
Grammy(R) Award-winning musician, record producer and songwriter Sean "Diddy" Combs, record-producing hitmaker DJ Khaled, Grammy-winning recording artist and songwriter Meghan Trainor and record label executive Charlie Walk have joined the panel of experts.

[11/17/17 - 11:22 AM]
Jenji Kohan Inks Multi-Year Deal with Netflix
Said Kohan, "Current climate aside, it's great to be in bed with Netflix."

[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
Dave Chappelle's brand new stand-up special premieres December 31 on Netflix.

[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
Aubrey Plaza, Dave Franco, Aya Cash, Judy Greer, Kate Berlant, Joe Lo Truglio, Zazie Beetz, Elizabeth Reaser, Kate Micucci, Michael Chernus, Jane Adams, Jacqueline Toboni, Evan Jonigkeit, Marz Timms, and Kiersey Clemons star in the upcoming season.

[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
Penned by the young Indian author, Bilal Siddiqi the book will be brought to life as an eight-episode high-octane political espionage thriller series for more than 109 million members around the world.

[11/16/17 - 11:28 PM]
Development Update: Thursday, November 16
Updates include: TV Land cancels "Lopez," "Throwing Shade"; Rachel Bilson, Eddie Cibrian to lead "Take Two" at ABC; and Vicki Lawrence among quartet cast in FOX's "Cool Kids."

[11/16/17 - 02:42 PM]
VH1 Celebrates the Season with "Remy & Papoose: A Merry Mackie Holiday"
The one-hour special invites viewers to kick off the holiday season with Remy Ma and Papoose from VH1's "Love & Hip Hop: New York" as they prepare the ultimate holiday party for their friends and family in North Carolina.

[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
They'll follow the spring premiere of "The Voice" and the season finale of "This Is Us," respectively.

[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
Erika Girardi, Dorit Kemsley, Kyle Richards, Lisa Rinna, and Lisa Vanderpump are joined by new housewife Teddi Mellencamp Arroyave and friend Camille Grammer.

[11/16/17 - 12:19 PM]
"32 Pills: My Sister's Suicide," A Searing Look at One Woman's Struggle to Cope with Her Sister's Suicide and Find Healing Through Art, Debuts Dec. 7 on HBO
Hope Litoff's directorial debut tells the powerful story of one sister struggling to know and accept the other in a way she was never able to in life, even as she learns to live with the pain of loss.

[11/16/17 - 12:01 PM]
Steve Harvey to Ring in 2018 on "FOX's New Year's Eve with Steve Harvey: Live From Times Square" Sunday, December 31, on FOX
In his first-ever New Year Eve's special with FOX, Harvey will bring his signature humor and hosting talents to this highly anticipated celebration taking place in the heart of New York City's Times Square, featuring views of the Times Square Ball as it drops to ring in 2018.