[06/14/11 - 05:03 AM]
Nickelodeon Launches "Victorious" Product Line Exclusively at Walmart
More than 250 themed products, including apparel, accessories, entertainment, and school supplies, will be available starting in July.

[via press release from Nickelodeon]


Victorious-Themed Apparel, Accessories and More to be Featured in Walmart's Back-to-School Program July - September 2011

Las Vegas, NV - June 14, 2011 - Nickelodeon today announced the launch of the first products from Victorious, Nickelodeon's latest hit live-action comedy series, exclusively at most Walmart stores in the U.S. and Canada. More than 250 Victorious-themed products, including apparel, accessories, entertainment, and school supplies, will be available at most Walmart stores during a special back-to-school window from July to September 2011.

"We're introducing a line of Victorious products that match the fun, energy and humor that fans have come to expect from the show," said Ron Johnson, Senior Vice President, Retail Development, Nickelodeon Kids and Family Group. "By working with Walmart on this exclusive launch, we're ensuring this dynamic Victorious-themed product line that includes apparel, school supplies and toys will be available to millions of kids, tweens and teens across the country."

Currently in its second season, Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts. The series, a co-production with Sony Music, features original songs performed by Justice and the ensemble cast. Since its launch last April, Victorious has been the number-one program in its timeslot on all TV with kids 6-11, tweens 9-14, and teens 12-17, reaching 14.4 million kids, 15.1 million tweens, and 11.4 million teens each quarter.

As part of their special back-to-school event, Walmart will present a special "Soundcheck" concert, starring Victoria Justice and the cast of Victorious, on their in-store SmartNetwork TV August 6 and on walmart.com after the SmartNetwork debut. Walmart will also carry the Victorious: Season One, Volume One DVD beginning July 5, as well as the Victorious CD soundtrack and a special Nickelodeon CD featuring live-action stars from Nick's popular shows, which will be available exclusively at Walmart. Both CDs will be released on August 2.

About Victorious

Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts. From her first day at the school, however, Tori feels out of place among the amazingly talented students, especially mean diva Jade (Elizabeth Gillies, Broadway's 13). But with the help of her older sister Trina (Daniella Monet, A Fairly Odd Movie, Nancy Drew) and new friends including the musically gifted Andre (Leon Thomas III, August Rush, Broadway's The Lion King, iCarly), brooding bad boy Beck (Avan Jogia, Spectacular!), eccentric Cat (Ariana Grande, Broadway's 13) and lovable but psychologically scrambled ventriloquist Robbie (Matthew Bennett) - Tori realizes that she was born to perform and that entertaining people not only makes her happy but may change her life. The series features original music performed by Victoria Justice and the ensemble cast.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's number-one TV-based licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

  [june 2011]  


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