or


[06/16/11 - 07:59 AM]
Showtime(R) and "The Big C" Launch Campaigns in Support of the American Cancer Society
The new season premieres Monday, June 27 at 10:30/9:30c on the pay channel.

[via press release from Showtime]

Showtime(R) AND "THE BIG C" LAUNCH CAMPAIGNS IN SUPPORT OF THE AMERICAN CANCER SOCIETY

DIRECTV Customers Who Order Showtime Can Choose To "Get or Give $25!"

SHOWTIME Launches "C Yourself," A Multi-Platform Campaign That Encourages Viewers To Upload Photos For A $5 Donation

NEW YORK, NY - (June 16, 2011) - To mark the return of the second season of the Golden Globe(R)-nominated original series THE BIG C, SHOWTIME will launch a number of campaigns in support of the American Cancer Society. The network has partnered with DIRECTV to create a special offer that allows DIRECTV customers to get $25 back when they subscribe to SHOWTIME - the customer can then choose either to receive a $25 prepaid debit card or contribute the $25 to the American Cancer Society. In addition, SHOWTIME will launch "C Yourself," a multi-platform campaign that encourages viewers to show their support for the series and the fight to eradicate cancer. For every photo uploaded on one of the campaign's sites, SHOWTIME will contribute $5 to the American Cancer Society.

DIRECTV customers who first subscribe to SHOWTIME now through July 15 will have the option either to receive a $25 prepaid debit card, or instead can choose to contribute their $25 to the American Cancer Society. Every time a DIRECTV customer opts to contribute, SHOWTIME and DIRECTV will match each $25 gift, for a total contribution of $75 made to the American Cancer Society.

"C Yourself," a multi-platform call-to-action campaign that will live on Facebook (http://apps.facebook.com/cyourself), encourages consumers to "C" themselves by uploading a picture of themselves making a "C" with their hands, arms, props, etc. Consumers can upload their photos directly through the Facebook app, or by using Instagram and tagging the photo with #CYourself. For every photo uploaded and shared, SHOWTIME will make a $5 donation to the American Cancer Society. Photo creativity will be rewarded - Showtime will select the most creative photo, submitted by consumers 18 years of age or older, and the winner will receive a $5,000 cash prize.

The second season of The Big C premieres on SHOWTIME on June 27 at 10:30 p.m. ET/PT, immediately following the premiere of WEEDS. The series stars Laura Linney in her Golden Globe-winning role as Cathy Jamison, a reserved, Minneapolis wife, mother and teacher whose cancer diagnosis forces her to shake up her life and find hope, humor and the light side of a dark situation. This season, Cathy progresses from denial to anger on the grief cycle and will become an all-out warrior in the fight against her Stage 4 melanoma. THE BIG C is created and written by Darlene Hunt, who serves as executive producer, along with showrunner Jenny Bicks, Laura Linney, Neil H. Moritz and Vivian Cannon. It is produced by Sony Pictures Television.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, they fight for every birthday threatened by every cancer in every community. The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. The American Cancer Society is the nation's largest non-governmental investor in cancer research, contributing more than $3.5 billion. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about The American Cancer Society or to get help, call 1-800-227-2345 or visit cancer.org.

DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 29.4 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.4 million customers access to more than 170 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 10 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), THE MOVIE CHANNEL(TM) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(TM) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [june 2011]  
S
M
T
W
T
F
S
   


· BIG C, THE (SHOWTIME)





[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.

[12/14/17 - 11:43 AM]
TLC Welcomes New Series "Seeking Sister Wife" and Fan Favorite "Sister Wives" Returns
The newcomer follows three families - the Alldredges, the Brineys and the Snowdens - all of whom are in various phases of seeking, dating or transitioning a new sister wife into their lives.

[12/14/17 - 11:31 AM]
Discovery Takes to the Gritty Streets of Memphis in the All New Series "Street Outlaws: Memphis"
The all new series debuts Monday, January 15 at 10:00/9:00c on Discovery.

[12/14/17 - 11:29 AM]
Food Network Renews "Best Baker in America"
The new season of seven episodes will go into production in early 2018 and is slated for a spring launch.

[12/14/17 - 11:00 AM]
History's "Pawn Stars" Celebrates 500th Episode with Back-to-Back Episodes Premieres Monday, January 22 at 10PM ET/PT on History
In the 500th episode, Rick Harrison celebrates by spending some capital in our nation's capital.

[12/14/17 - 10:47 AM]
NBC Sets Thursday, February 1 for Preview of Its New Comedy "A.P. Bio"
The series will then return Thursday, March 1 following the network's coverage of the Winter Olympic Games.

[12/14/17 - 10:18 AM]
The Dakota Boys Return to Discovery with an All-New "Gold Rush" Spin-Off "Gold Rush: White Water"
Gold miners Dakota Fred and his son Dustin are back - returning to McKinley Creek Alaska, determined to make a fortune no matter the risk.

[12/14/17 - 10:15 AM]
Jason Momoa Adventure Series "Frontier" Renewed for a Third Season on Netflix
Season three will include six episodes and premiere in 2018.

[12/14/17 - 10:11 AM]
Science Channel Decks the Halls with Mistletoe and Myths for the "MythBusters Mega Merry-Thon" Beginning Friday, December 22 at Midnight
This year's marathon is bigger than ever, starting with the very first myth - "Jet Assisted Chevy," which premiered in 2003 - and ending with the latest myths from the new episodes "MythBusters."

[12/14/17 - 10:05 AM]
Oscar(R) Nominee Catherine Keener Joins Showtime(R) Comedy Series "Kidding"
The series stars Golden Globe winner Jim Carrey in his first series regular role in more than two decades and reunites him with Oscar winner Michel Gondry, who will direct the project.

[12/14/17 - 10:00 AM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, to Return for Its Tenth Season
Said Larry David, "As I've said many times, when one has the opportunity to annoy someone, one should do so."

[12/14/17 - 09:56 AM]
ABC Pulls "The Great American Baking Show" from Schedule
The decision follows allegations of sexual harassment against judge Johnny Iuzzini.

[12/14/17 - 09:43 AM]
National Geographic's Groundbreaking New Documentary Series "Chain of Command" Reveals 360 Portrait of America's War Against Extremism as Never Seen Before
The series premieres Monday, January 15 at 9:00/8:00c with a double episode, and will be available for sale the day after broadcast on digital platforms including iTunes, Amazon and GooglePlay.