[06/16/11 - 07:59 AM]
Showtime(R) and "The Big C" Launch Campaigns in Support of the American Cancer Society
The new season premieres Monday, June 27 at 10:30/9:30c on the pay channel.

[via press release from Showtime]


DIRECTV Customers Who Order Showtime Can Choose To "Get or Give $25!"

SHOWTIME Launches "C Yourself," A Multi-Platform Campaign That Encourages Viewers To Upload Photos For A $5 Donation

NEW YORK, NY - (June 16, 2011) - To mark the return of the second season of the Golden Globe(R)-nominated original series THE BIG C, SHOWTIME will launch a number of campaigns in support of the American Cancer Society. The network has partnered with DIRECTV to create a special offer that allows DIRECTV customers to get $25 back when they subscribe to SHOWTIME - the customer can then choose either to receive a $25 prepaid debit card or contribute the $25 to the American Cancer Society. In addition, SHOWTIME will launch "C Yourself," a multi-platform campaign that encourages viewers to show their support for the series and the fight to eradicate cancer. For every photo uploaded on one of the campaign's sites, SHOWTIME will contribute $5 to the American Cancer Society.

DIRECTV customers who first subscribe to SHOWTIME now through July 15 will have the option either to receive a $25 prepaid debit card, or instead can choose to contribute their $25 to the American Cancer Society. Every time a DIRECTV customer opts to contribute, SHOWTIME and DIRECTV will match each $25 gift, for a total contribution of $75 made to the American Cancer Society.

"C Yourself," a multi-platform call-to-action campaign that will live on Facebook (http://apps.facebook.com/cyourself), encourages consumers to "C" themselves by uploading a picture of themselves making a "C" with their hands, arms, props, etc. Consumers can upload their photos directly through the Facebook app, or by using Instagram and tagging the photo with #CYourself. For every photo uploaded and shared, SHOWTIME will make a $5 donation to the American Cancer Society. Photo creativity will be rewarded - Showtime will select the most creative photo, submitted by consumers 18 years of age or older, and the winner will receive a $5,000 cash prize.

The second season of The Big C premieres on SHOWTIME on June 27 at 10:30 p.m. ET/PT, immediately following the premiere of WEEDS. The series stars Laura Linney in her Golden Globe-winning role as Cathy Jamison, a reserved, Minneapolis wife, mother and teacher whose cancer diagnosis forces her to shake up her life and find hope, humor and the light side of a dark situation. This season, Cathy progresses from denial to anger on the grief cycle and will become an all-out warrior in the fight against her Stage 4 melanoma. THE BIG C is created and written by Darlene Hunt, who serves as executive producer, along with showrunner Jenny Bicks, Laura Linney, Neil H. Moritz and Vivian Cannon. It is produced by Sony Pictures Television.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, they fight for every birthday threatened by every cancer in every community. The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. The American Cancer Society is the nation's largest non-governmental investor in cancer research, contributing more than $3.5 billion. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about The American Cancer Society or to get help, call 1-800-227-2345 or visit cancer.org.

DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 29.4 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.4 million customers access to more than 170 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 10 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), THE MOVIE CHANNEL(TM) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(TM) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).

  [june 2011]  


[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.