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[06/27/11 - 09:15 AM]
Syfy and E! Partner for Comic-Con 2011 as the Hottest Party of the Convention Returns to Hotel Solamar
Plus: "E! Live from the Red Carpet: The Syfy/E! Comic Con Party" will stream the festivities in real time on both E! Online and Syfy.com.

[via press release from Syfy]

SYFY AND E! PARTNER FOR COMIC-CON 2011 AS THE HOTTEST PARTY OF THE CONVENTION RETURNS TO HOTEL SOLAMAR

Exclusive Live Streaming Event "E! Live from the Red Carpet: The Syfy/E! Comic Con Party" Will Be Featured at E! Online and Syfy.com

New York, NY and Los Angeles, CA - June 27, 2011 - In continuing with the yearly tradition of wrapping up its Comic-Con festivities with the hottest party of the week, Syfy will once again host its traditional Saturday evening celebration, this time with a new partner: entertainment powerhouse E!. On Saturday, July 23rd, Syfy and E! will host the annual star-studded party at the Hotel Solamar in the heart of the Gaslamp district. This invite-only, exclusive soiree has cemented its place as the hottest ticket at the convention and the most talked-about, star-studded party at Comic-Con.

This year, E! Online, the ultimate destination for LIVE celebrity coverage, will give its fans a spot on the party's red carpet with a hosted, online live-streaming event. E! Live from the Red Carpet: The Syfy/E! Comic Con Party will stream the festivities in real time on both E! Online and Syfy.com, and will bring all the excitement of the red carpet celebrity arrivals to fans watching from home.

"We are thrilled to be partnering with E! for our most buzzed-about event of the year," said Blake Callaway, SVP, Brand and Integrated Marketing, Syfy. "As the top brand in entertainment, E! boasts unparalleled access and resources that will not only make the event an unforgettable one for our guests, but will also let fans outside of San Diego participate in the fun via our first-ever live red carpet live stream."

"Comic-Con is a pop culture phenomenon that uniquely blends together celebrity and entertainment with sci-fi and comic book culture - the perfect platform for E! and Syfy to join forces for this extraordinary event," said Suzanne Kolb, President, Marketing, News and Online for E! "Together with Syfy we will make sure fans get a front row seat online to all of the action at what is sure to be one of the year's most talked about parties."

In addition to the party, Syfy and E! will be partnering throughout the weekend of the convention to give fans access to Syfy's convention activities and announcements exclusively at E! Online. E! Online will serve up scoop on Syfy's panels, interviews with Syfy talent and exclusive online debuts of Syfy's all-new series trailers premiering at the Con.

About E!

E! is television's top destination for all things entertainment and celebrity. E! is currently available to 98 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately" and "Fashion Police" as well as the network's hit series "Keeping Up with the Kardashians," "Kourtney and Khlo� Take Miami, "Kourtney and Kim Take New York," "Kendra" and "Holly's World." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





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