G4 AND NBC TEAM UP TO GIVE FANS THE MOST ACTION-PACKED EVENT OF THE SUMMER WITH SEASON THREE OF G4's HIT SERIES "AMERICAN NINJA WARRIOR"

Ten-Episode Season Premieres Sunday, July 31 at 8PM ET/PT on G4 and Continues Throughout August Culminating with a Two-hour Special Primetime Finale Episode from Japan Airing on NBC

Los Angeles, CA, June 30, 2011 - "American Ninja Warrior," G4's biggest and most successful original program to date, returns this July to give fans the ultimate "Ninja Warrior" competition featuring harder U.S. trials and more accomplished competitors which, together, combine for intense obstacles, heart-racing tests and stunning upsets.

To match the mounting difficulty this season, G4 has upped the bounty, offering the chance to win a $500,000 K·Swiss endorsement contract for the U.S. competitor who can finish all four stages of the finals in Japan, along with becoming the face of a nationwide advertising campaign for K·Swiss and G4. From its premiere in December 2009, "American Ninja Warrior" has been a ratings powerhouse and staple of G4's original programming, with a record-breaking season two delivering over 8 million unique viewers in December 2010.

Matt Iseman (Host of Versus' "Sports Soup") and MMA Fighter and Belator Fighting Championship commentator Jimmy Smith will return as co-hosts along with G4's own Alison Haislip ("Attack of the Show," NBC's "The Voice") providing reports from the grueling tryouts and main event in Japan. Produced by A. Smith & Co. Productions ("Hell's Kitchen," "I Survived a Japanese Game Show," "Pros vs. Joes"), "American Ninja Warrior" debuts Sunday, July 31 on G4 with two episodes from 9:00 - 11:00pm ET/PT. The series will continue on G4 Sunday, August 7 from 9:00 - 11:00pm ET/PT, Sunday August 14 from 9:00 - 11:00pm ET/PT and Sunday, August 21 from 9:00 - 11:00pm ET/PT. The final two-hour episode will air in Primetime on Monday, August 22 from 9:00-11:00pm ET/PT on NBC, broadcasting the American competitors' final stage of their journey as they head to Japan to take on the world's toughest obstacle course. Prior to the two-hour finale on NBC, G4 will air a special American Ninja Warrior themed "Attack of the Show!" at 8:00pm ET/PT which will give viewers an inside look at the final stage and prepare them for the main event. The next day, G4 will air an encore presentation of the two-hour finale on Tuesday, August 23 from 9:00-11:00pm ET/PT.

"G4 viewers have made 'American Ninja Warrior' a phenomenon," said Neal Tiles, President, G4. "The second season's finale was the highest-rated original program in G4's history and has left fans wanting even more fast-paced, ninja action. This year's competition has been designed with one goal in mind - - to find an American who can finally conquer the course in Japan," Tiles added.

Since it began in 1997, Ninja Warrior (or Sasuke, as it's known in Japan), has only seen three competitors out of 2,600 ever successfully complete all four stages - none of whom were American. Last year, the second season of "American Ninja Warrior" concluded with four of the ten Americans making it as far as the third stage, only to fall victim to the world's most unforgiving obstacle course. No competitor, American or otherwise, successfully achieved "total victory" last year. This season, ten Americans will again get the chance to use the skills they have trained for and acquired in the hopes to become the first American to be crowned a true Ninja Warrior. The quest starts Sunday, July 31 at 8 PM ET/PT only on G4.

Viewers will watch the path to international superstardom from the very beginning, starting with the arduous U.S. trials in Venice, California as a more than 300 athletes are pared down to the top 15. From there, these 15 contestants will be whisked away to a remote mountain training facility in California and tested with the toughest boot camp ever created. Only the ten strongest and most iron-willed will remain at the end of the boot camp and move on to stand before the feared and dreaded four-stage course in Mt. Midoriyama, Japan.

Joining the top ten in Japan to compete in the Ninja Warrior obstacle course will be the winning bidder of the public auction set up by G4 and the Tokyo Broadcasting System Television (TBS), who produces Sasuke ("Ninja Warrior"), in May. The auction raised thousands of dollars for the American Red Cross' earthquake and tsunami relief efforts in Japan and, while not eligible for the K·Swiss endorsement contract, gives the winning bidder the once-in-a-lifetime chance to conquer the world's most diabolical obstacle course alongside the elite athletes they have watched for years.

For additional info and exclusive video content please go to: http://www.g4tv.com/americanninja

About G4

G4 offers the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo. The network has given young guys of today's digital generation a television home. G4 is the #1 podcasted cable network in America and is available in 59 million cable and satellite homes nationwide. G4tv.com is a top web destination for video game news and information. The network's popular original programming includes "Attack of the Show!," "X-Play," "American Ninja Warrior" and "Campus PD." G4 also continues to expand its live event coverage at CES, Comic-Con, E3, Tokyo Game Show and more. G4's Multiplex features content on all possible digital platforms, including G4tv.com, G4 Mobile, G4 Podcasts, G4 on Demand, G4 Video Player, G4 Wii Portal and G4 PS3 Portal. G4 is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Tokyo Broadcasting System Television, Inc

With over 50 year history of television broadcasting in Japan, Tokyo Broadcasting System Television, Inc. (TBS) along with 37 TBS Group companies constitutes one of the largest media conglomerates in Japan encompassing a wide range of media and business activities including broadcast (nationwide terrestrial TV/radio networks to digital satellite, mobile, and broadband), content production (TV/radio programs, formats, movies, video/DVDs, internet, computer graphics), domestic/overseas distribution, concerts and other events. With long-running hits like America's Funniest Home Videos and MXC, TBS continues to be a strong provider of content in the global arena distributing programs of all genres to over 100 countries. For more information, visit our online program catalog at http://www.tbs.co.jp/eng/programsales/index.html

About A. Smith & Co. Productions

Founded by Arthur Smith and Kent Weed in 2000, A. Smith & Co. Productions generates some of the most innovative, highly-rated and high quality unscripted programming for the domestic and international television marketplace. Since its launch the company has created over 1,000 hours of programming and developed and produced the number one show in America an astonishing 20 times and a top 5 show over 50 times. The company's current production slate includes the Emmy� nominated hit show "Hell's Kitchen" as well as "Kitchen Nightmares with Chef Gordon Ramsay;" "Conspiracy Theory with Jesse Ventura;" "Full Throttle Saloon;" "Unsung;" "Ultimate Car Build Off;" "America's Worst Driver;" "UFC Countdown" and "Pros vs. Joes." A. Smith & Co.'s highly rated programming and executive team have been nominated for several awards including a DGA Award, a NAACP Image Award and a Rose d'Or of which they won two in 2009 for "I Survived a Japanese Game Show." A. Smith & Co.'s library of programming includes hit shows like "The Swan," "Skating with Celebrities," and "Paradise Hotel."

About K·Swiss

Founded more than forty years ago in Van Nuys, California, K·Swiss (NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K·Swiss "Classic" in 1966. Since its inception, K·Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K·Swiss also designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand. For more information about K·Swiss, visit www.kswiss.com.