or


[06/30/11 - 10:06 AM]
Seventeen Magazine and ABC Family Kick Off Pro-Social Movement to Delete Digital Drama
Delete Digital Drama will be the focus of Seventeen magazine's August issue, available on newsstands on July 5.

[via press release from ABC Family]

SEVENTEEN MAGAZINE AND ABC FAMILY KICK OFF PRO-SOCIAL MOVEMENT TO DELETE DIGITAL DRAMA

Multi-tiered Campaign Spans Broadcast, Print, Online, Mobile and Includes Live Rally Event

Burbank, CA (June 30, 2011) - Seventeen magazine and ABC Family are launching its multi-tiered pro-social campaign to bring awareness to the youth issue of online bullying. Kicking off in print, on-air and online starting on Tuesday, July 5th, the Delete Digital Drama campaign will provide outreach through Seventeen magazine and ABC Family media assets, as well as through partnerships with Verizon, a global leader in delivering innovative communications and technology, and specialty retailer Charlotte Russe.

Delete Digital Drama will be the focus of Seventeen magazine's August issue, available on newsstands on July 5th. The issue includes a multi-page feature which includes personal stories from readers and ABC Family talent about their own experiences with bullying.

On air, ABC Family will begin airing an awareness announcement on July 5th that encourages Millennials to do their part in helping to put an end to digital drama. Enlisted are a broad array of stars from the network's hit series, including "The Secret Life of the American Teenager" and "Pretty Little Liars," and its new summer series "Switched at Birth," "The Nine Lives of Chloe King" and "The Lying Game." In the announcement, the actors speak to the issue, each wearing a t-shirt that spells out the word [delete].

Online, both ABCFamily.com and Seventeen.com have created web pages devoted to Delete Digital Drama, which include the awareness announcement; exclusive behind-the-scenes footage and photos of the awareness announcement and Seventeen photo shoot; and exclusive photos and video from the ABC Family original movie "Cyberbully." In addition, both portals will support the cause through social media tactics on Facebook and Twitter. Fans can show their support for the initiative by adding a Delete Digital Drama badge to their Facebook and Twitter profile photos. These "Twibbons" will be available on ABCFamily.com, Seventeen.com, Twibbon.com and Facebook.

In order to further encourage Millennials to take action, ABC Family and Seventeen magazine have joined forces to produce the "Rally to Delete Digital Drama," a live event scheduled for Thursday, July 14th at 4:00PM PT at The Americana at Brand in Glendale, CA. The rally will include appearances by ABC Family talent including Shay Mitchell ("Pretty Little Liars"), Daren Kagasoff ("The Secret Life of the American Teenager"), Skyler Samuels ("The Nine Lives of Chloe King"), Grey Damon ("The Nine Lives of Chloe King"), Katie Leclerc ("Switched at Birth"), Vanessa Marano ("Switched at Birth") and Emily Osment ("Cyberbully"); Seventeen magazine's editor-in-chief Ann Shoket; and a surprise musical performance, as well as an autograph signing and premium giveaways.

Also playing a pivotal role in the campaign will be the ABC Family two-hour original movie, "Cyberbully," starring Emily Osment ("Hannah Montana"), Kelly Rowan ("The OC") and Kay Panabaker ("No Ordinary Family"), premiering on Sunday, July 17th at 8:00PM ET/PT. The network will debut a PSA during "Cyberbully" featuring its star, Emily Osment. In the public service announcement, Osment will direct viewers to StompoutBullying.org, providing a resource for viewers and readers to reach out for help, if necessary. For those who are in need of immediate help/assistance, they can go to the website or call the Stomp Out Bullying hotline at 855-790-HELP.

Also on July 5th, t-shirts with the word [delete] printed on them will be available at the mall-based retailer Charlotte Russe with 100% of the proceeds donated to the non-profit organization StompOutBullying.org. The t-shirts will be available online at CharlotteRusse.com and in 50 stores nationwide. Additionally, participants can enter the Delete Digital Drama Sweepstakes on the Charlotte Russe Facebook page for a chance to win prizes. Prizes include [delete] t-shirts signed by ABC Family talent, Seventeen magazine gift bags and Charlotte Russe gift cards. Visit Facebook.com/CharlotteRusse for official rules and details.

Verizon has also joined the movement with a call-to-action text campaign. Beginning July 5th, Verizon Wireless customers can text "Delete" to 3332 to pledge their support to end digital drama. Through this pledge, teens can use their cell phones to spread digital drama awareness and become an active part of the movement to end online bullying. Verizon will premiere the Delete Digital Drama awareness announcement on FiOS TV, as well as the mobile company's V CAST video on Demand.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can interact with the brand on the digital front, with the Seventeen Ultimate Fashion Flipbook iphone app as well as with the monthly edition of the magazine on the iPad. In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagard´┐Żre SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).





  [june 2011]  
S
M
T
W
T
F
S
   


· LYING GAME, THE (ABC FAMILY)
· NINE LIVES OF CHLOE KING, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."