or


[06/30/11 - 10:06 AM]
Seventeen Magazine and ABC Family Kick Off Pro-Social Movement to Delete Digital Drama
Delete Digital Drama will be the focus of Seventeen magazine's August issue, available on newsstands on July 5.

[via press release from ABC Family]

SEVENTEEN MAGAZINE AND ABC FAMILY KICK OFF PRO-SOCIAL MOVEMENT TO DELETE DIGITAL DRAMA

Multi-tiered Campaign Spans Broadcast, Print, Online, Mobile and Includes Live Rally Event

Burbank, CA (June 30, 2011) - Seventeen magazine and ABC Family are launching its multi-tiered pro-social campaign to bring awareness to the youth issue of online bullying. Kicking off in print, on-air and online starting on Tuesday, July 5th, the Delete Digital Drama campaign will provide outreach through Seventeen magazine and ABC Family media assets, as well as through partnerships with Verizon, a global leader in delivering innovative communications and technology, and specialty retailer Charlotte Russe.

Delete Digital Drama will be the focus of Seventeen magazine's August issue, available on newsstands on July 5th. The issue includes a multi-page feature which includes personal stories from readers and ABC Family talent about their own experiences with bullying.

On air, ABC Family will begin airing an awareness announcement on July 5th that encourages Millennials to do their part in helping to put an end to digital drama. Enlisted are a broad array of stars from the network's hit series, including "The Secret Life of the American Teenager" and "Pretty Little Liars," and its new summer series "Switched at Birth," "The Nine Lives of Chloe King" and "The Lying Game." In the announcement, the actors speak to the issue, each wearing a t-shirt that spells out the word [delete].

Online, both ABCFamily.com and Seventeen.com have created web pages devoted to Delete Digital Drama, which include the awareness announcement; exclusive behind-the-scenes footage and photos of the awareness announcement and Seventeen photo shoot; and exclusive photos and video from the ABC Family original movie "Cyberbully." In addition, both portals will support the cause through social media tactics on Facebook and Twitter. Fans can show their support for the initiative by adding a Delete Digital Drama badge to their Facebook and Twitter profile photos. These "Twibbons" will be available on ABCFamily.com, Seventeen.com, Twibbon.com and Facebook.

In order to further encourage Millennials to take action, ABC Family and Seventeen magazine have joined forces to produce the "Rally to Delete Digital Drama," a live event scheduled for Thursday, July 14th at 4:00PM PT at The Americana at Brand in Glendale, CA. The rally will include appearances by ABC Family talent including Shay Mitchell ("Pretty Little Liars"), Daren Kagasoff ("The Secret Life of the American Teenager"), Skyler Samuels ("The Nine Lives of Chloe King"), Grey Damon ("The Nine Lives of Chloe King"), Katie Leclerc ("Switched at Birth"), Vanessa Marano ("Switched at Birth") and Emily Osment ("Cyberbully"); Seventeen magazine's editor-in-chief Ann Shoket; and a surprise musical performance, as well as an autograph signing and premium giveaways.

Also playing a pivotal role in the campaign will be the ABC Family two-hour original movie, "Cyberbully," starring Emily Osment ("Hannah Montana"), Kelly Rowan ("The OC") and Kay Panabaker ("No Ordinary Family"), premiering on Sunday, July 17th at 8:00PM ET/PT. The network will debut a PSA during "Cyberbully" featuring its star, Emily Osment. In the public service announcement, Osment will direct viewers to StompoutBullying.org, providing a resource for viewers and readers to reach out for help, if necessary. For those who are in need of immediate help/assistance, they can go to the website or call the Stomp Out Bullying hotline at 855-790-HELP.

Also on July 5th, t-shirts with the word [delete] printed on them will be available at the mall-based retailer Charlotte Russe with 100% of the proceeds donated to the non-profit organization StompOutBullying.org. The t-shirts will be available online at CharlotteRusse.com and in 50 stores nationwide. Additionally, participants can enter the Delete Digital Drama Sweepstakes on the Charlotte Russe Facebook page for a chance to win prizes. Prizes include [delete] t-shirts signed by ABC Family talent, Seventeen magazine gift bags and Charlotte Russe gift cards. Visit Facebook.com/CharlotteRusse for official rules and details.

Verizon has also joined the movement with a call-to-action text campaign. Beginning July 5th, Verizon Wireless customers can text "Delete" to 3332 to pledge their support to end digital drama. Through this pledge, teens can use their cell phones to spread digital drama awareness and become an active part of the movement to end online bullying. Verizon will premiere the Delete Digital Drama awareness announcement on FiOS TV, as well as the mobile company's V CAST video on Demand.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can interact with the brand on the digital front, with the Seventeen Ultimate Fashion Flipbook iphone app as well as with the monthly edition of the magazine on the iPad. In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagard´┐Żre SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).





  [june 2011]  
S
M
T
W
T
F
S
   


· LYING GAME, THE (ABC FAMILY)
· NINE LIVES OF CHLOE KING, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."