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[07/06/11 - 12:16 PM] USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs" The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy. |
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USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"
Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards
NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.
"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."
"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."
The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.
Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.
The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.
The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
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[10/06/26 - 07:29 AM] WWE Money in the Bank Streams Saturday, October 10 Exclusively on the ESPN App with ESPN Unlimited Plan ESPN will also debut the WWE Money in the Bank Special on Wednesday, October 7, at 2:30 p.m. on ESPN2.
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[10/06/26 - 07:01 AM] Netflix Taps IMG as Production Partner for FIFA Women's World Cup Brazil 2027 The tournament will mark Netflix's most ambitious sports production to date.
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[10/06/26 - 06:01 AM] Roku Greenlights New Limited Series "Scarlett Holmes" Starring Lucy Hale A modern descendant of Sherlock Holmes, "Scarlett Holmes" (Lucy Hale) has inherited her family's legendary powers of observation, but instead of solving crimes, she takes on mysteries of love, dating, and relationships.
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[10/06/26 - 06:01 AM] Video: "Heartland" - Official Trailer - Netflix Jessica Chastain, Garrett Hedlund, Carter Faith, Ross Lynch, Paul Sparks, Jennifer Nettles and John Hawkes star in the film, premiering November 13.
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[10/06/26 - 05:49 AM] Apple TV Announces "The Choir," A New Comedic Drama from Ruth Jones and James Corden The ensemble cast includes Tom Davis, Rosie Sheehy, Susan Brown, Jason Watkins, David Harewood, Alexandria Riley, Sylvestra Le Touzel, Tom Edden, Gary Lamont, Emily Lloyd-Saini, Stephen Leask, Luiis Rouf, Jo Foster, Evie Jones, and Farrah Abbassy.
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[10/06/26 - 05:39 AM] Paramount Completes Acquisition of Warner Bros. Discovery, Creating a New Global Entertainment Leader, Skydance The combination builds on the storied history of two of the world's most recognizable entertainment companies, forming a single creative powerhouse.
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[10/06/26 - 03:31 AM] Video: "The Traitors Telugu" - Official Trailer - Prime Video Hosted by Tejja Sajja, "The Traitors" is a brutal game of betrayal where 20 contestants face daily eliminations for a grand prize.
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[10/06/26 - 12:36 AM] Netflix Unveils Date and First-Look Images for Medical Drama "Always on Call" Set in a busy Norwegian emergency room, the series follows the surgeon Sofia (Sara Khorami) as she navigates high-stakes cases, hospital politics, and the tangled personal lives of her colleagues.
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[10/05/26 - 11:06 AM] Bravo's "Southern Charm" Returns for Season 12 with Secrets Simmering in the South on Thursday, Nov. 12 at 9 P.M. ET/PT Charmers Venita Aspen, Salley Carson, Craig Conover, Austen Kroll, Madison LeCroy, Molly O'Connell, Rodrigo Reyes, Whitner Slagsvol and Shep Rose return.
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[10/05/26 - 11:01 AM] NBC Sports to Present 60+ Big East Men's and Women's Basketball Games in 2026-27 on NBC, Peacock, and NBCSN NBC Sports will present a slate of nearly 65 Big East basketball regular-season and tournament games this season, with 47 Big East men's games and 16 women's games presented across NBC, Peacock and NBCSN.
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[10/05/26 - 11:01 AM] Apple TV's Hit Thriller "Imperfect Women" to Return for a Gripping Second Season The series is returning for a compelling new chapter set on Martha's Vineyard that will revolve around fan-favorite character Eleanor, played by Kerry Washington, who will reprise her role and serve as executive producer alongside Elisabeth Moss.
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[10/05/26 - 11:01 AM] Prime Video Debuts First Look Images for New Original Series "Bloodaxe," from the Creator of "Vikings" All eight episodes will premiere exclusively on Prime Video in more than 240 countries and territories worldwide, and as previously announced, "Bloodaxe" has been picked up for a second season which is currently in production in Ireland.
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[10/05/26 - 11:00 AM] Paramount+ Renews "Tulsa King" for a Fifth Season Ahead of the Season Four Premiere on October 16 Season five will return to Dwight "The General" Manfredi's mafia roots, relocating production from Atlanta to New York to coincide with the storyline, with production now underway.
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[10/05/26 - 09:01 AM] Video: NBC Debuts Official Season 3 Trailer, Photos & Key Art for "Happy's Place" Guest stars this season include James Denton, Jane Lynch, and Justina Machado.
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[10/05/26 - 09:01 AM] The Soul Train Awards Nominees Are In, and Fans Decide the Winners in Two New Categories! Voting is open now through October 16, and fans can see who takes home the trophies Friday, November 27, at 8 p.m. ET/PT on BET, with a simulcast on CBS, BET Her, VH1, MTV2, and LOGO.
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