[07/27/11 - 10:29 AM]
USA Network Reunites With Toyota for Hit Original Series "Royal Pains" With Series Star Jill Flint
The partnership includes in-show integration, custom vignettes and online association with USA's popular "Royal Rewards" affinity program.

[via press release from USA]


Collaborative Partnership Highlights Prius Family of Vehicles in Third Season Premiere on Wednesday, June 29 at 9/8c

NEW YORK - July 27, 2011 - USA Network has teamed once again with Toyota as the exclusive presenting sponsor of the premiere episode of USA's hit series ROYAL PAINS when it returned with all new episodes on Wednesday, June 29, 2011 at 9/8c. The partnership includes in-show integration, custom vignettes and online association with USA's popular Royal Rewards affinity program.

"We are thrilled to continue the Toyota partnership with ROYAL PAINS this season," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "With the stylish and hip Hamptons as the backdrop, Toyota can be assured that its Prius family of vehicles is reaching the right audience in the perfect programming environment."

"Our ongoing partnership with ROYAL PAINS provides a great platform to familiarize viewers with the Prius family," said Kim Kyaw, senior media strategist for Toyota. "The integration is very organic and showcases Toyota's wider range of vehicles that maintain Prius' core values of technology, sustainability, high fuel economy and low emissions."

Toyota will continue to bring the Hamptons to the viewers at home through two custom vignettes featuring Jill Flint (who plays 'Jill Casey' on the show) as herself. The vignettes will air throughout the season and will follow Jill in the larger, more versatile Prius v as she tours unique locations in the Hamptons. From an Art Institute to a Cattle Ranch, pristine beaches to a farmer's market, viewers will discover hidden gems that appeal to an active lifestyle. These are designed to thematically reinforce the idea that there is "something for everyone," just like there is a Prius for everyone within the Prius family of vehicles.

Additionally, Toyota will be featured on royalpains.usanetwork.com in a Toyota-branded page including four Character Check-Up video quizzes comprised of over 50 clips from the past two seasons of Royal Pains. Fans who interact with the quizzes will be rewarded with redeemable points in the Royal Rewards affinity program. They can redeem their points for virtual and tangible goods.

ROYAL PAINS was USA's #1 show in 2010 in P25-54 (3.5 million), P18-49 (3.1 million), total viewers (7.33 million) and households (5.16 million).

In ROYAL PAINS, Mark Feuerstein stars as Dr. Hank Lawson, the go to "doctor for hire" for all of the Hamptons. The series also stars Paulo Costanzo, Reshma Shetty and Jill Flint. ROYAL PAINS is written and executive produced by Andrew Lenchewski and Michael Rauch. Rich Frank also serves as executive producer along with Paul Frank and Jeff Kwatinetz from Prospect Park. The series comes from Universal Cable Productions. ROYAL PAINS films entirely in New York (Long Island and Brooklyn) and at locations around the Hamptons.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [july 2011]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.