or


[09/12/11 - 09:22 AM]
Bravo and Healthy Choice Collaborate for Largest Integrated Marketing Partnership in Their Respective Histories
Said partnership includes a competition-based original web series, "Top Chef Healthy Showdown."

[via press release from Bravo]

BRAVO AND HEALTHY CHOICE COLLABORATE FOR LARGEST INTEGRATED MARKETING PARTNERSHIP IN THEIR RESPECTIVE HISTORIES

Healthy Choice to Launch Top Chef Inspired Café Steamers Entrées Nationwide

NEW YORK - September 12, 2011 - Today, Bravo and Healthy Choice(R), a brand of ConAgra Foods, Inc., announced the launch of the largest integrated marketing partnership in their respective histories.

Bravo's Top Chef and Healthy Choice have teamed up to introduce an exclusive line of great-tasting dishes that combine Top Chef's culinary expertise with the innovative steaming technology of the Healthy Choice Café Steamers entrées. These entrées will be available in major grocery retailers beginning in late September. The Top Chef Inspired Café Steamers feature bold, modern and exciting flavors providing a great, fresh-tasting meal in minutes. The partnership also includes:

· A competition-based original web series, "Top Chef Healthy Showdown," to air on BravoTV.com, which challenges former Chef'testants to bring their healthy A-game to a contest where the winner will become the "Flavor Ambassador" for the Healthy Choice brand. The web series premieres on September 14, 2011.

· Integration in the upcoming Top Chef: Texas through the series prize partnership, an elimination challenge, and as an episodic prize partner.

· Future product launches inspired by Top Chef.

"This partnership builds upon the success of both the Top Chef franchise and the Healthy Choice brand and provides a unique opportunity to connect with consumers," said Frances Berwick, President Bravo and Style Media. "We're constantly developing ways to engage our fans and viewers beyond the television screen, and this collaboration will take Bravo to the next level while jointly elevating and strengthening both the "Top Chef" and Healthy Choice brands."

"Bravo is always looking for ways to constantly innovate, furthering the proliferation of the brand while bringing value to our viewers and advertising partners," said Jennifer Turner, Vice President, Licensing & Strategic Partnerships, Bravo Media. "The Healthy Choice partnership is a great example of leveraging all parts of the network to partner with an advertiser to jointly bring quality products to market."

Both Top Chef and Healthy Choice pride themselves on combining exciting flavors and carefully selected ingredients to give consumers exactly what they want - food that is both healthy and delicious. The Healthy Choice Top Chef Inspired Café Steamers will bring consumers frozen entrées with flavorful ingredients such as roasted garlic, asparagus and grilled eggplant. Whether consumers are in the mood for Roasted Chicken Marsala with mushrooms and sautéed onions or Grilled Vegetables Mediterranean with whole grain rice and barley, these entrées are sure to receive high marks from any judge.

"Top Chef is known for inspiring consumers with great tasting meals. This line of Top Chef Inspired Café Steamers combines unique ingredients with our proprietary steaming technology into meals that aim to satisfy any palate," said Carlos Veraza, Vice President & General Manager, Healthy Choice. "We work tirelessly to inspire consumers with a variety of great tasting, better-for-you frozen entrées. Healthy Choice is proud to partner with Bravo Media to bring consumers a wide variety of meals that capture the essence of Top Chef flavor, with the healthy attributes and great taste consumers expect from Healthy Choice."

Healthy Choice offers a variety of meals to satisfy any taste. For more information on the various Healthy Choice product lines, visit www.HealthyChoice.com. For special offers and up-to-the-minute information, stay in touch with the brand online: "Like" the brand on Facebook (www.facebook.com/healthychoice) and follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice). Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [september 2011]  
S
M
T
W
T
F
S
    


· TOP CHEF (BRAVO)





[02/11/16 - 09:12 AM]
Showtime(R) Sets Premiere Date and Releases First Trailer for New Comedy Series "Dice"
The scripted, semi-autobiographical series will follow the life of renowned comedian, Andrew Dice Clay, chronicling the stops and starts of his career resurgence in his transplanted home base of Las Vegas.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:23 AM]
Video: Watch Will Arnett in His Brand New Netflix Show "Flaked"
Set in the insular world of Venice, California, "Flaked" centers on Chip, a celebrated self-appointed "guru" who falls for the object of his best friend's fascination.

[02/11/16 - 08:09 AM]
WE tv to Premiere Groundbreaking Unscripted Legal Docu-Series "Sisters in Law" Thursday, March 24 at 10:00 P.M. ET/PT
Set in Houston, the eight-episode one-hour series follows a group of elite black female attorneys as they tackle some of the toughest cases in Texas and leave no stone unturned in order to seek justice for their clients.

[02/11/16 - 08:06 AM]
NASCAR Legend Ray Evernham Returns to Host Season Three of Velocity's Hit Series "Americarna"
In the all-new season, premiering Thursday, March 3 at 9:00/8:00c, Evernham opens the door to stories involving amazing cars and celebrity superstars.

[02/11/16 - 07:19 AM]
Bravo Media Brings Y'all "The Real Housewives of Dallas" Premiering April 11 at 10 PM ET/PT
The series delves into the lives of five sophisticated southern socialites - Cary Deuber, Tiffany Hendra, Stephanie Hollman, LeeAnne Locken and Brandi Redmond, along with their friend Marie Reyes - as they climb their way to the top of the city's most exclusive circle.

[02/11/16 - 07:04 AM]
Starz Announces "Outlander" Premiere Date
The eagerly awaited second installment will be 13 episodes and is based upon the second of eight books in Diana Gabaldon's international best-selling Outlander series, entitled "Dragonfly in Amber."

[02/11/16 - 12:15 AM]
"Top Gear" Unveils Its Magnificent Seven
Motorsport guru and Formula 1 commentator Eddie Jordan, world record-breaking German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presenter Rory Reid are all confirmed to join Chris Evans and Matt LeBlanc.

[02/10/16 - 05:01 PM]
Video: "House of Cards" Season Four Trailer
Kevin Spacey and Robin Wright return in the new season, premiering Friday, March 4 on the streaming service.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 02:45 PM]
Netflix Confirms Additional Casting for "Gilmore Girls" (WT) Series
Milo Ventimiglia, Matt Czuchry, Liza Weil and Yanic Truesdale are set to return to their original characters.

[02/10/16 - 02:30 PM]
All-New Military-Inspired Competition Series "American Grit" to Debut Following Return of "Bones" on Thursday, April 14, on FOX
Starring John Cena, the series follows 16 of the country's toughest men and women as they are split into four teams and face a variety of military-grade and survival-themed challenges set in the wilderness of Pack Forest in Eatonville, WA.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 12:48 PM]
USA Network Announces Series Pick-Up for "Shooter"
Ryan Phillippe and Omar Epps star in the project, based on the Mark Wahlberg-led feature of the same name.

[02/10/16 - 12:40 PM]
Kick-Ash Cast of Starz Original Series "Ash vs Evil Dead" Expands for Second Season
Lee Majors will play the role of Brock Williams, Ash's father, and Ted Raimi will play the role of Ash's childhood best friend, Chet Kaminski.