or


[09/14/11 - 07:00 AM]
USA Network Integrates Character Chatter With Facebook Platform Elevating Interactivity
The new capabilities will go live in conjunction with the season finale of "Necessary Roughness," tonight at 10:00/9:00c.

[via press release from USA]

USA NETWORK INTEGRATES CHARACTER CHATTER WITH FACEBOOK PLATFORM ELEVATING INTERACTIVITY

No. 1 Cable Network to Kick Off New Capabilities of Character Chatter During NECESSARY ROUGHNESS Season Finale

NEW YORK - September 14, 2011 - USA Network is expanding its Character Chatter, the network's proprietary SocialTV messaging platform, integrating the system with Facebook, enabling people not only to connect, but also, find their friends who love the same shows and talk about them in real-time. The move furthers USA's push to drive SocialTV and second-screen viewing experiences for fans through innovative uses of new technology. The new capabilities will go live in conjunction with the season finale of USA's newest hit show, NECESSARY ROUGHNESS, during which series star Callie Thorne will speak to fans through live video chat during the program tonight at 10/9c.

Understanding the power of connecting TV and social tools like Facebook, USA's Character Chatter harnesses and amplifies the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. The proprietary SocialTV community platform attracted 300,000 unique visits during the summer season alone. The new capabilities, including real-time exchange, empower fans to contribute to conversations, connect with cast and crew and experience the USA series and brand in a new manner. Viewers can participate by Liking the Network or individual shows. The growth and popularity of this community building SocialTV platform is taking hold rapidly.

"A presence on Facebook is crucial to the evolution of our digital initiatives supporting our original programming. Working to integrate new features and connect USA to our fans where they are has always been a focus," said Jesse Redniss, vice president of digital, USA. "Character Chatter is a key foundational element of our SocialTV strategy as it enables us to not only speak with our fans in real-time but connect them with each other driving more community interaction surrounding USA and our brand."

Facebook Character Chatter gives fans four different ways to interact with each other:

· My Friends - Find out which friends like a particular show and chat directly with them, either during an episode or anticipating the next one. Additionally, fans can invite their friends to private chats and participate on the Character Chatter Platform directly on Facebook.

· Chat with Fans - Join the larger audience of fans across the globe who are talking about their favorite moments, storylines or actors.

· Curated Feed - Interact with stars and writers throughout the season. Following the individual chat and invite their friends to do the same.

· All - Super fans can see all of the show comments 24/7. This section of the feed enables people to gauge what is trending and see what they are saying about the show while it is on-air

USA is continuing to innovate and increase opportunities to connect with viewers live as they catch a new episode or as they watch a favorite past episode.

NECESSARY ROUGHNESS has been scoring touchdowns all summer long for USA as a breakout hit. The hit series stars Callie Thorne as Dr. Dani Santino, a tough, sexy Long Island divorcee who re-energizes her life and career when she becomes a therapist for a professional football team. Underestimated at every turn, she succeeds beyond all expectations and soon finds herself the most sought - after therapist for high-profile clients. The series also stars Mehcad Brooks, Marc Blucas and Scott Cohen. The series was created and is executive produced by Liz Kruger & Craig Shapiro. Jeffrey Lieber and Kevin Dowling also serve as executive producers. Inspired by a true story, the series is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· NECESSARY ROUGHNESS (USA)





[11/16/18 - 02:04 PM]
Karey Burke Named President, ABC Entertainment, Following Channing Dungey's Decision to Step Down from the Role
Upon completion of the 21st Century Fox acquisition, Ms. Burke will then report to Dana Walden, chairman, Disney Television Studios and ABC Entertainment.

[11/16/18 - 01:04 PM]
"America's Got Talent: The Champions" Announces First Group of All-Star Acts
The spin-off will bring together the world's most talented, memorable and all-around fan favorite acts from past seasons of "AGT" and around the globe from the other "Got Talent" franchises," spanning 194 territories.

[11/16/18 - 01:04 PM]
Video: "Young Justice: Outsiders" - Teaser
The animated series comes to DC Universe on Friday, January 4.

[11/16/18 - 12:17 PM]
ABC Picks Up "Marvel's Agents of S.H.I.E.L.D." for a Seventh Season
Ming-Na Wen, Chloe Bennet, Iain De Caestecker, Elizabeth Henstridge, Henry Simmons, Natalia Cordova-Buckley and Jeff Ward star in the current sixth season, due in Summer 2019.

[11/16/18 - 11:18 AM]
Ken Jeong to Embark on the Ultimate Christmas Journey in New YouTube Original Special "Ken Jeong Cracks Christmas"
The 30-minute special will debut on the Buzzfeed YouTube channel on December 12.

[11/16/18 - 10:15 AM]
"Vice Special Report: The Panic Artists," A Behind-the-Scenes Account of the 2008 Financial Crisis, Debuts Dec. 10 on HBO
With exclusive interviews and testimony from the major players in politics and economics, the special provides the definitive look inside the most successful - and most loathed - taxpayer-funded bailout in history.

[11/16/18 - 10:02 AM]
Video: Showtime Debuts New Trailer for "SMILF" Season Two
The Frankie Shaw-led comedy returns Sunday, January 20 at 10:30/9:30c on the pay channel.

[11/16/18 - 10:00 AM]
Writer/Producer Eric Friedman Signs Overall Deal That Extends His Successful Tenure with Disney Channel
Most recently, Friedman was executive producer and showrunner of "Bizaardvark," which has wrapped production after three seasons.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 09:00 AM]
CBS Series Score Postseason Football Spotlights
Look for a special episode of "Magnum P.I." following the AFC Championship Game on Sunday, January 20.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/16/18 - 08:02 AM]
Netflix to Produce Animated Feature Film "Escape from Hat" from Academy Award Nominated Director Mark Osborne
Production will commence this month in New York for an expected 2022 release.

[11/16/18 - 04:56 AM]
Animal Planet and Coyote Peterson Announce the Development of First Long-Form Television Series for YouTube Star
The series will premiere on Animal Planet in 2019 and will appeal to Peterson's established 13 million-strong "Coyote Pack" as well as Animal Planet's global audience.

[11/15/18 - 11:18 PM]
Development Update: Thursday, November 15
Updates include: Hugh Grant to star opposite Nicole Kidman in HBO's "The Undoing"; J.K. Simmons to visit "Veronica Mars" on Hulu; and Matt Long scores arc on NBC's "Manifest."

[11/15/18 - 03:21 PM]
Video: Bravo's "Dirty John" Premiere Episode Is Available Now on YouTube, BravoTV.com, VOD and the Bravo App
Ahead of the premiere on Sunday, November 25, Bravo has made the entire first episode of "Dirty John" available for a pre-linear preview.