or


[09/14/11 - 07:00 AM]
USA Network Integrates Character Chatter With Facebook Platform Elevating Interactivity
The new capabilities will go live in conjunction with the season finale of "Necessary Roughness," tonight at 10:00/9:00c.

[via press release from USA]

USA NETWORK INTEGRATES CHARACTER CHATTER WITH FACEBOOK PLATFORM ELEVATING INTERACTIVITY

No. 1 Cable Network to Kick Off New Capabilities of Character Chatter During NECESSARY ROUGHNESS Season Finale

NEW YORK - September 14, 2011 - USA Network is expanding its Character Chatter, the network's proprietary SocialTV messaging platform, integrating the system with Facebook, enabling people not only to connect, but also, find their friends who love the same shows and talk about them in real-time. The move furthers USA's push to drive SocialTV and second-screen viewing experiences for fans through innovative uses of new technology. The new capabilities will go live in conjunction with the season finale of USA's newest hit show, NECESSARY ROUGHNESS, during which series star Callie Thorne will speak to fans through live video chat during the program tonight at 10/9c.

Understanding the power of connecting TV and social tools like Facebook, USA's Character Chatter harnesses and amplifies the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. The proprietary SocialTV community platform attracted 300,000 unique visits during the summer season alone. The new capabilities, including real-time exchange, empower fans to contribute to conversations, connect with cast and crew and experience the USA series and brand in a new manner. Viewers can participate by Liking the Network or individual shows. The growth and popularity of this community building SocialTV platform is taking hold rapidly.

"A presence on Facebook is crucial to the evolution of our digital initiatives supporting our original programming. Working to integrate new features and connect USA to our fans where they are has always been a focus," said Jesse Redniss, vice president of digital, USA. "Character Chatter is a key foundational element of our SocialTV strategy as it enables us to not only speak with our fans in real-time but connect them with each other driving more community interaction surrounding USA and our brand."

Facebook Character Chatter gives fans four different ways to interact with each other:

· My Friends - Find out which friends like a particular show and chat directly with them, either during an episode or anticipating the next one. Additionally, fans can invite their friends to private chats and participate on the Character Chatter Platform directly on Facebook.

· Chat with Fans - Join the larger audience of fans across the globe who are talking about their favorite moments, storylines or actors.

· Curated Feed - Interact with stars and writers throughout the season. Following the individual chat and invite their friends to do the same.

· All - Super fans can see all of the show comments 24/7. This section of the feed enables people to gauge what is trending and see what they are saying about the show while it is on-air

USA is continuing to innovate and increase opportunities to connect with viewers live as they catch a new episode or as they watch a favorite past episode.

NECESSARY ROUGHNESS has been scoring touchdowns all summer long for USA as a breakout hit. The hit series stars Callie Thorne as Dr. Dani Santino, a tough, sexy Long Island divorcee who re-energizes her life and career when she becomes a therapist for a professional football team. Underestimated at every turn, she succeeds beyond all expectations and soon finds herself the most sought - after therapist for high-profile clients. The series also stars Mehcad Brooks, Marc Blucas and Scott Cohen. The series was created and is executive produced by Liz Kruger & Craig Shapiro. Jeffrey Lieber and Kevin Dowling also serve as executive producers. Inspired by a true story, the series is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· NECESSARY ROUGHNESS (USA)





[06/22/18 - 12:59 PM]
E!'s "Total Bellas" Hits Another Series High Pulling in Over 1.2 Million Total Viewers and 11% Increase Among W18-49
E! further spins the numbers for Sunday, June 17.

[06/22/18 - 11:56 AM]
Snoop Dogg, Ledisi, Marsha Ambrosius, Sly Pyper, Tye Tribbett to Perform and John Legend, Tyra Banks, Terry Crews, Anderson.Paak, Lakeith Stanfield to Present at "BET Awards" 2018 with Appearances by DJ Khaled, Wale and More
Hosted by Jamie Foxx, the "BET Awards" 2018 will air live on Sunday, June 24 at 8 pm ET from the Microsoft Theatre in Los Angeles, CA on BET.

[06/22/18 - 11:00 AM]
All-New Special "iHeartCountry Festival," Celebrating the Best in Country Music, To Air Sunday, August 5, on FOX
Filmed at the Frank Erwin Center in Austin, the event will feature performances by Luke Bryan, Keith Urban, Sugarland, Dustin Lynch, Cole Swindell, Maren Morris, Luke Combs, Billy Currington, Dan + Shay and Mason Ramsey, among others.

[06/22/18 - 10:08 AM]
Carlos Saldanha and Netflix Will Unveil "Invisible Cities," New Brazilian Original Series
In the series, there is an underground world inhabited by mythical creatures evolved from a deep lineage of Brazilian folklore.

[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/22/18 - 08:14 AM]
NBC Cancels "Timeless," Eyes Wrap Up Movie
Executive producer Shawn Ryan confirmed both developments this morning.

[06/22/18 - 08:00 AM]
Video: Trailer for Netflix Film "How It Ends" - Starring Theo James, Forest Whitaker and Kat Graham
As a mysterious apocalypse causes the spread of misinformation and violence, a man and his estranged father-in-law race across a chaotic and fractured country to save his pregnant wife.

[06/22/18 - 06:08 AM]
"The Terror," AMC's First Anthology Series, Renewed for a Second Season
The next iteration of "The Terror" anthology will be set during World War II and center on an uncanny specter that menaces a Japanese-American community from its home in Southern California to the internment camps to the war in the Pacific.

[06/21/18 - 06:03 PM]
A Message from The Order of X - "Dear White People" Vol. 3 Renewal
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[06/21/18 - 05:30 PM]
ABC Picks Up "The Conners" (Working Title) Straight to Series to Premiere This Fall
The series, featuring John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman as their beloved Conner characters, is set to air Tuesdays (8:00-8:30 p.m.).

[06/21/18 - 03:04 PM]
Marco Pigossi Comes to Netflix
Pigossi joins the main cast of "Tidelands," a supernatural crime drama, and the first Australian Netflix original series.

[06/21/18 - 02:49 PM]
Felicity Huffman Joins Angela Bassett and Patricia Arquette in "Otherhood" for Netflix
Cindy Chupack is directing the film, which is based on William Sutcliffe's novel "Whatever Makes You Happy."

[06/21/18 - 02:09 PM]
Netflix Makes Overall Deal with Steven S. DeKnight
Most recently, he was the writer and director on his first feature film "Pacific Rim Uprising."

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 11:31 AM]
Lifetime Greenlights Trio of Movies from Global Best-Selling Author Jane Green for 2019 Movie Event
The first film in the series, "Tempting Fate," will star Alyssa Milano and begins production today in Vancouver.