[09/15/11 - 10:15 AM]
Oxygen Media Designs Second Season for "Jersey Couture"
The series returns in an all-new format with half-hour episodes following Diane & Company shoppers as they select a unique signature dress for a special event.

[via press release from Oxygen]


New Jersey Based Fashion Series Returns in an All-New Format

NEW YORK - September 15, 2011 - Oxygen Media announces a second season for fashion series "Jersey Couture" with an exciting revamp which will highlight the glamour of fashion, Jersey style. In its freshman season, "Jersey Couture" introduced viewers to New Jersey's first family of fashion, the Scalis, who run Diane & Company, a shop where dresses of all kinds - from prom dresses to mother-of-the bride gowns, leopard print to gold sequins - come to life. The series returns in an all-new format with half-hour episodes following Diane & Company shoppers as they select a unique signature dress for a special event. The customers will be guided in their difficult decisions by sisters Kimberley and Christina and mom Diane Scali, delivering their signature advice accessorized with Garden State style.

As viewers learned in the first season of "Jersey Couture," for the Scalis mixing family with business can have its challenges. With a classic Italian-American spirit coupled with a "no BS" attitude, the family has made its dress store the premiere glamour stop in South New Jersey. In this ultimate dress-up series, running the family business means having a flair for fashion, accessories, and even the right undergarments.

Every girl or woman has an image of what she wants to achieve when she dresses for a special event, whether it's a sweet 16 fantasy, a gala charity ball, her high school prom or her daughter's wedding. When it comes to what to wear to an elegant affair, no one gets the job done quite like the ladies at Diane & Company.

The second season of "Jersey Couture" will premiere on Oxygen in early 2012 and is produced by Half Yard Productions, with Abby Greensfelder and Sean Gallagher as executive producers

About Half Yard Productions

Half Yard Productions is an award-winning entertainment development and production company with offices in New York and Bethesda, MD. From character-driven reality series and documentary narratives to historical specials and educational programming, Half Yard Productions delivers high-quality programs on a diverse array of subjects. Go to www.halfyardproductions.com to learn more.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com . Follow us on Twitter at http://www.twitter.com/OxygenPR . Oxygen Media is a service of NBCUniversal.

  [september 2011]  


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