or


[09/19/11 - 10:17 AM]
Bravo Partners With Toyota to Unveil First Ever Fully-Integrated Transmedia Play in Hit Franchise "Top Chef"
Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story.

[via press release from Bravo]

BRAVO PARTNERS WITH TOYOTA TO UNVEIL FIRST EVER FULLY-INTEGRATED TRANSMEDIA PLAY IN HIT FRANCHISE "TOP CHEF"

Innovative Experience Includes Webisode Series, Loyalty Rewards Program and Cross-Platform Engagement

NEW YORK - September 19, 2011 - The ninth season of Bravo's hit franchise, "Top Chef," brings something new to the kitchen with a cutting-edge transmedia play sponsored exclusively by Toyota, allowing viewers to follow story lines across multiple platforms. Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story. Whether on mobile, web, tablets, social media or on-air, Bravo's transmedia experience will incorporate a wide-reaching promotional strategy to drive users to engage and experiment with a new form of content storytelling.

"This marks the first time digital elements directly affect the on-air story," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "We believe this transmedia campaign will deliver a new level of interactivity our fans have never seen before."

Toyota returns as a sponsor for a ninth season, exclusively partnering on transmedia efforts. Toyota vehicles and messaging are integrated into platform content, with specific models organically woven into the storyline of the web series.

"By partnering with Bravo on this innovative play to deliver more content on more platforms than ever before, we're able to provide fans an enhanced 'Top Chef' experience," said Dionne Colvin, National Marketing Media Manager, Toyota Motor Sales. "Each platform drives to the next, creating higher engagement, conversation and awareness around the Toyota brand."

This season, eliminated chef'testants will have a second chance at the "Top Chef" title through a "Top Chef: Last Chance Kitchen" webisode series, hosted by "Top Chef" lead judge and culinary mastermind, Tom Colicchio. Each week, two eliminated chef'testants face-off to compete for the ultimate prize -- a chance to return to the show and compete to qualify for the on-air finale. Fans can follow the "Top Chef: Last Chance Kitchen" challenges and vote in each week's Tweet Battle on BravoTV.com, as well as join in the social conversation on the Tweet Tracker. This exciting new series can be seen on BravoTV.com, m.BravoTV.com, on BravoNow iPhone, iPad and Android apps, as well as Hulu, iTunes, Amazon, VOD, Zune, Playstation and wireless carriers.

Additionally, fervent foodies can score another win for their favorite chef through Bravo's Live Voting and Loyalty Rewards Program. Fans earn points for their chosen chef'testant by completing challenges across digital platforms, such as voting during "Top Chef" episodes, in weekly polls, reading blogs, watching videos, rating their dishes and sharing on Twitter or Facebook. At the end of the season, the chef'testant who has amassed the most points will earn the coveted title of "Top Chef Fan Favorite" and a special prize.

And the chefs aren't the only ones taking home prizes. Fans enrolled in the "Top Chef" Loyalty Rewards Program can gain entry into a sweepstakes for a grand prize worthy of a true "Top Chef." The more fans participate, the more chances they have to win.

"Top Chef: Last Chance Kitchen" will be produced in the "Top Chef" kitchen by Emmy-winning Magical Elves. Dan Cutforth, Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [september 2011]  
S
M
T
W
T
F
S
    


· TOP CHEF (BRAVO)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.