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[09/19/11 - 10:17 AM]
Bravo Partners With Toyota to Unveil First Ever Fully-Integrated Transmedia Play in Hit Franchise "Top Chef"
Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story.

[via press release from Bravo]

BRAVO PARTNERS WITH TOYOTA TO UNVEIL FIRST EVER FULLY-INTEGRATED TRANSMEDIA PLAY IN HIT FRANCHISE "TOP CHEF"

Innovative Experience Includes Webisode Series, Loyalty Rewards Program and Cross-Platform Engagement

NEW YORK - September 19, 2011 - The ninth season of Bravo's hit franchise, "Top Chef," brings something new to the kitchen with a cutting-edge transmedia play sponsored exclusively by Toyota, allowing viewers to follow story lines across multiple platforms. Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story. Whether on mobile, web, tablets, social media or on-air, Bravo's transmedia experience will incorporate a wide-reaching promotional strategy to drive users to engage and experiment with a new form of content storytelling.

"This marks the first time digital elements directly affect the on-air story," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "We believe this transmedia campaign will deliver a new level of interactivity our fans have never seen before."

Toyota returns as a sponsor for a ninth season, exclusively partnering on transmedia efforts. Toyota vehicles and messaging are integrated into platform content, with specific models organically woven into the storyline of the web series.

"By partnering with Bravo on this innovative play to deliver more content on more platforms than ever before, we're able to provide fans an enhanced 'Top Chef' experience," said Dionne Colvin, National Marketing Media Manager, Toyota Motor Sales. "Each platform drives to the next, creating higher engagement, conversation and awareness around the Toyota brand."

This season, eliminated chef'testants will have a second chance at the "Top Chef" title through a "Top Chef: Last Chance Kitchen" webisode series, hosted by "Top Chef" lead judge and culinary mastermind, Tom Colicchio. Each week, two eliminated chef'testants face-off to compete for the ultimate prize -- a chance to return to the show and compete to qualify for the on-air finale. Fans can follow the "Top Chef: Last Chance Kitchen" challenges and vote in each week's Tweet Battle on BravoTV.com, as well as join in the social conversation on the Tweet Tracker. This exciting new series can be seen on BravoTV.com, m.BravoTV.com, on BravoNow iPhone, iPad and Android apps, as well as Hulu, iTunes, Amazon, VOD, Zune, Playstation and wireless carriers.

Additionally, fervent foodies can score another win for their favorite chef through Bravo's Live Voting and Loyalty Rewards Program. Fans earn points for their chosen chef'testant by completing challenges across digital platforms, such as voting during "Top Chef" episodes, in weekly polls, reading blogs, watching videos, rating their dishes and sharing on Twitter or Facebook. At the end of the season, the chef'testant who has amassed the most points will earn the coveted title of "Top Chef Fan Favorite" and a special prize.

And the chefs aren't the only ones taking home prizes. Fans enrolled in the "Top Chef" Loyalty Rewards Program can gain entry into a sweepstakes for a grand prize worthy of a true "Top Chef." The more fans participate, the more chances they have to win.

"Top Chef: Last Chance Kitchen" will be produced in the "Top Chef" kitchen by Emmy-winning Magical Elves. Dan Cutforth, Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· TOP CHEF (BRAVO)











[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."

[10/22/14 - 01:14 PM]
Sneak Play of "Becoming," from LeBron James' Springhill Production Company and ESPN Films, Added at 5:30 P.M. Sunday, October 26 on Disney XD
It will also be presented in the previously announced 8:00 p.m. timeslot on Disney XD and on Friday, November 7 (7:00 p.m., ET/4:00 p.m., PT) on ESPN.

[10/22/14 - 12:44 PM]
Animal Planet's "Finding Bigfoot" Returns with Search for World's Largest Sasquatch
On Sunday, November 9, the series returns with a special two-hour episode that takes Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James "Bobo" Fay and Cliff Barackman and skeptical scientist Ranae Holland off to the wilds of Alaska.

[10/22/14 - 11:31 AM]
Syfy's Hit Competition Series "Face Off" to Return for Eighth Season January 13 at 9PM
In a twist on the show's traditional format, three former champions, Rayce Bird (Season 2), Anthony Kosar (Season 4) and Laura Tyler (Season 5), will return in the premiere and select teams of five new artists who they will coach throughout the season.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 11:05 AM]
Comedy Icon Steve Coogan to Star in "Happyish" on Showtime(R)
He'll succeed the late Philip Seymour Hoffman in the project, a comedic, soul-searching examination of our pursuit of happiness, a pursuit that might just be the very thing causing our unhappiness in the first place.

[10/22/14 - 11:04 AM]
Discovery Family Channel to Premiere the Third Season of Hasbro Studios' Popular Animated Series "Transformers Rescue Bots," November 1
The season three premiere of "Transformers Rescue Bots" returns with the episode "Land Before Prime," where Optimus Prime is forced to embrace his primal side when the Rescue Bots discover a mysterious island filled with dinosaurs.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 10:49 AM]
First-Ever LEGO(R) Batman Television Special, "LEGO DC Comics: Batman: Be-Leaguered," Premieres October 27 on Cartoon Network
Produced by Warner Bros. Animation, this powerhouse partnership between the LEGO Group and DC Entertainment is a funny, lighthearted tale new to the DC Comics universe.

[10/22/14 - 10:42 AM]
"CMA Country Christmas" Adds Performances by Alan Jackson, and Brad Paisley with Rock Legend Steven Tyler
Artists previously announced include Dan + Shay, Brett Eldredge, Sara Evans, Lucy Hale, Hunter Hayes, Little Big Town, Idina Menzel, Nettles, LeAnn Rimes, Michael W. Smith, and Carrie Underwood.

[10/22/14 - 10:41 AM]
Inspired by the Success of "Shark Tank" ABC Announces the Launch of "Beyond the Tank"
"Beyond the Tank" will feature a look back at past "Shark Tank" pitches and deals to examine the highs and lows that can come from an appearance in the tank.

[10/22/14 - 10:31 AM]
TNT Greenlights "Cold Justice" Spinoff
Rather than tackling homicides, however, the new series will focus on sex crimes.

[10/22/14 - 10:27 AM]
Stars of ABC Family's "Melissa & Joey," "Baby Daddy" and "Freak Out" to Participate in Live Twitter Chats with Fans Tonight
Melissa Joan Hart and Taylor Spreitler; Melissa Peterman and Chelsea Kane; and Jonathan Sadowski are among the participants.