Audi and FX Launch Short-Form Original Series, "Untitled Jersey City Project"
-- Announcement made during the Primetime Emmy(R) Awards telecast
-- Series will roll out as eight, two-minute episodes during FX's Sunday primetime movies
-- Visitors can explore the original drama at www.untitledjerseycityproject.com
HERNDON, Va., Sept. 23, 2011 -- Audi, in association with FX Networks, announces the launch of "Untitled Jersey City Project," a jointly developed 16-minute short-form original drama featuring the all-new 2012 Audi A6. The first two episodes of "Untitled Jersey City Project" will premiere on Sunday, Sept. 25, and will roll out over four consecutive weeks as eight, two-minute episodes airing during FX's Sunday primetime movies.
"Audi is excited to partner with FX Networks on this exciting new short-form original series," said Scott Keogh, chief marketing officer of Audi of America. "Since our inception, Audi has embraced creativity, innovation and new ways of thinking. What better way to engage with our progressive audience than through forward-thinking entertainment."
Each of the eight installments of "Untitled Jersey City Project," produced by Audi's Studio Progress Films to appear as fragments of a television series or film, supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret. The work-in-progress television drama - with story lines centered around fame, power, money and death - is set amidst the fast-developing Jersey City waterfront. A seasoned production team, drawn from the New York independent film world and including director and HBO veteran Daniel Minahan - of 'True Blood' and 'Game of Thrones' - brings the series a stylized, cinematic look.
The "Untitled Jersey City Project" television experience is extended online at www.untitledjerseycityproject.com, where visitors will have the opportunity to explore the interactive world of Jersey City and find clues to piece together the mysteries from the entertainment concept. Visitors will also be introduced to new storylines and characters, have the opportunity to read work-in-progress screenplays, and engage with the "Untitled Jersey City Project" by offering suggestions for titles of the series.
The short-form series - which was first announced nationwide last weekend in cinema and was teased during the Primetime Emmy(R) Awards telecast on Sunday, Sept. 18, 2011 - features the all-new 2012 Audi A6, one of Audi's most innovative and technologically-advanced models to date. With premiere safety features including thermal imaging camera with Night Vision Assist, Audi Pre-Sense Plus safety system and head-up display, as well as industry-leading technology such as MMI(R) Navigation with Google Earth, MMI touch pad and factory-installed wireless internet that enables features such as Audi connect(TM) for real-time weather, traffic, news and live fuel prices, the A6 was engineered to combat today's road while enhancing driver safety and enjoyment.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning original series, an established film library of acquired box-office hit movies, an impressive lineup of acquired hit series, and sports. For more information, go to www.FXnetworks.com.