[09/23/11 - 08:57 AM]
CBS and Ford to Run "The Amazing Race"
Ford's sponsorship includes on-air components featuring four of its top models - Explorer, Fiesta, Focus and Mustang.

[via press release from CBS]


Ford is the Official Auto Sponsor of the Emmy Award-Winning Reality Series

Ford Fiesta, Mustang, Focus and Explorer To Be Featured on "The Amazing Race" This Fall

CBS and Ford have teamed up again to run THE AMAZING RACE this fall as 11 new teams set off on a global adventure starting Sunday, Sept. 25 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Ford's sponsorship includes on-air components featuring four of its top models - Explorer, Fiesta, Focus and Mustang. During the season premiere, teams start their race in the foothills of Southern California. After receiving their first destination from host Phil Keoghan, all 11 teams jump into a new Ford Explorer and drive to Los Angeles International Airport before departing on their first leg to Taipei, Taiwan.

Ford's Fiesta, Focus and Mustang will also make their way across the globe in additional episodes throughout the season. One lucky team will also win two new Ford Mustangs for finishing in first place in an upcoming leg. The winners will be given the opportunity to customize their Mustangs using Ford's new Mustang Customizer website. Learn more at www.ford.com/cars/mustang.

"As the exclusive automotive partner, we are proud to be providing vehicles that play a vital role in helping the contestants navigate and accomplish their challenging tasks," said Crystal Worthem, Ford Brand Content and Alliance Manager.

This season's cast, which includes a pair of Olympic snowboarders, twin sisters, an ex-NFL tight end and two winners of "Survivor," will make first-time visits to such exotic locations as Indonesia, Malawi, Belgium and Denmark. Along the way, teams will travel across four continents and through 20 cities, covering nearly 40,000 miles.

THE AMAZING RACE sends 11 teams on a trek around the world. Each team is comprised of two people who have a pre-existing relationship with one another. At every destination, each team competes in a series of challenges - some mental and some physical - and when the tasks have been completed, they learn their next destination. Teams who are farthest behind will gradually be eliminated as the contest progresses, with the first team to arrive at the final destination winning $1 million.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordmotorcompany.com.

  [september 2011]  


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