or


[11/09/11 - 08:56 AM]
Nickelodeon to Create New Content Destination Specifically for Moms for the First Time in Its History, With New "NICKMOM" Prime-Time TV Block and Digital Site
The NICKMOM TV block will launch in the fourth quarter of 2012 on Nick Jr.

[via press release from Nickelodeon]

Nickelodeon to Create New Content Destination Specifically for Moms for the First Time in Its History, With New "NICKMOM" Prime-Time TV Block and Digital Site

Four-Hour NICKMOM TV Block to Air Nightly on Nick Jr. Starting 4Q 2012; NICKMOM Site to Launch Nov. 14

NICKMOM Original Programming Slate Includes More than 30 Projects in Development

General Mills and Reckitt Benckiser Sign on as Charter Sponsors

NEW YORK, Nov. 9, 2011 -- Nickelodeon, the number-one entertainment brand for kids and the top TV destination for moms, is creating a brand-new, multi-platform destination just for today's moms: NICKMOM, a prime-time, advertiser-supported nightly programming block on Nick Jr. and a convergent web site. Nickelodeon and Nick Jr. are already the top viewing destinations for moms, according to Nielsen Media Research, and one out of every 4 moms today grew up watching Nickelodeon themselves. Nickelodeon is creating NICKMOM in response to original research with today's moms who are younger, more diverse and more tech savvy than prior generations, and who are looking for entertainment outlets that speak directly to the experience of their lives. These moms say they want entertainment content that is focused on comedy, helps them relax at the end of the day and ultimately celebrates being a parent.

The NICKMOM block on Nick Jr. will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. The TV block will air nightly from 9 p.m. to 1 a.m. (ET) with two-hours of original content and a replay immediately following. The NICKMOM TV block will launch in 4Q12. The NICKMOM web site will debut Monday, Nov. 14 as a blog on Nickelodeon's ParentsConnect.com--Nickelodeon's web resource for parenting advice and community´┐Żand will feature editorial franchises and video. The NICKMOM site will then evolve into a robust, mom-focused humor site complete with editorial, photos, videos, gaming and community next year.

"Today's moms who grew up with Nickelodeon have a renewed relationship with us through their kids, and now we have something for them as adults in NickMom," said Cyma Zarghami, President, Nickelodeon Networks, a division of Viacom. "This generation of moms is very different than any one before it and we are very excited to offer a destination that is unique in today's entertainment landscape with content that taps into the Nickelodeon's comedic DNA."

With more than 30 projects currently in development, the NICKMOM block will feature talk shows, docu-series, stand-up and sketch comedy, hidden camera and game shows and more, emphasizing the kind of comedy moms say they enjoy most - relatable, ridiculous and irreverent. Development deals are in place with Eyeworks USA (The Biggest Loser); Mad Cow (Madeleine Smithberg, co-creator, former executive producer of The Daily Show); actress and author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie); and Emmy award-winning Hugh Fink (head writer, The Late Late Show with Craig Ferguson; and writer, SNL); among a host of others.

Well in advance of its TV launch, NICKMOM already has acquired two charter sponsors: General Mills; and Reckitt Benckiser.

Outside of the block's mom-focused content in prime time, Nick Jr. will remain the premier commercial-free network and online site where preschoolers can gain key curricular knowledge in a curated and organized environment. Through interactivity and narrative, Nick Jr. and nickjr.com help kids learn early literacy, social studies, basic math, science, movement and art skills, through the top preschool shows on all television like Dora the Explorer, Bubble Guppies, Go, Diego, Go!, Yo, Gabba, Gabba, Max and Ruby, Team Umi Zoomi and more.

Nick Jr., home of the top educational preschool programming on television, currently reaches 73 million households via cable, digital cable and satellite TV. Nick Jr. is like preschool on TV, with educational programming both on-air and online at www.nickjr.com.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [november 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/18/21 - 09:43 AM]
Series Nominations Announced for the 26th Annual Critics Choice Awards
The winners will be revealed live on The CW on Sunday, March 7, with acclaimed film, television, and stage star Taye Diggs returning to host for his third consecutive time.

[01/18/21 - 08:01 AM]
Sunday's Broadcast Ratings: NFL Playoffs Deliver Victory for FOX
The network's coverage towers over the night in both total viewers and adults 18-49.

[01/16/21 - 03:05 PM]
Video: First Promo for New Unscripted Variety Show "Game of Talents," Coming This March to FOX
Emmy winner Wayne Brady is set to host and executive produce the program, due in March.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 11:29 PM]
Development Update: Friday, January 15
Updates include: Ethan Hawke set as villain in "Moon Knight" at Disney+; Kantemir Balagov to helm HBO's "The Last of Us"; and Apple TV+ fills out cast of Kevin Durant's "Swagger."

[01/15/21 - 04:00 PM]
discovery+ True Crime Highlights - Weeks of January 18 and January 25
Investigation Discovery's "Still a Mystery," "The Clown and the Candyman," "The Murder Tapes" and "American Monster" are among the latest to move originals to discovery+.

[01/15/21 - 01:05 PM]
NBC Set Premiere Dates for Its Two Upcoming Comedies "Young Rock" and "Kenan"
Look for both series back-to-back beginning Tuesday, February 16 in place of "Zoey's Extraordinary Playlist," which will return in the spring.

[01/15/21 - 12:50 PM]
BET Announces Its Multiplatform Programming Strategy for Inauguration 2021
Live coverage is scheduled to begin Wednesday, January 20 at 11:00 am ET/10c on BET.

[01/15/21 - 12:12 PM]
Video: "A Closer Look with Brian McKnight" - Official Trailer - ALLBLK
The show's latest installment bows Thursday, January 21 on the streaming service.

[01/15/21 - 11:50 AM]
ABC News Announces Special Coverage of the Inauguration of President-Elect Joe Biden Beginning Tuesday, Jan. 19
At 8:00 p.m. EST ABC News presents a primetime program, "The Inauguration of Joseph R. Biden, Jr. - An ABC News Special," that will provide reporting on and analysis of the historic moments from the day.

[01/15/21 - 11:38 AM]
Discovery Documents the Cutting-Edge Science Behind Creating a Vaccine to Conquer COVID-19
"The Vaccine: Conquering Covid" premiering Sunday, February 21 at 8 PM PT/ET on Discovery and streaming on discovery+.

[01/15/21 - 11:21 AM]
Netflix Partners with Renowned Author Dr. Ibram X. Kendi to Bring Three of His Bestselling Books to Life Onscreen
"Stamped from the Beginning: The Definitive History of Racist Ideas in America," "Stamped: Racism, Antiracism and You," and "Antiracist Baby" are the featured projects.

[01/15/21 - 11:01 AM]
"Selena: The Series" Captivates Fans Ahead of Anticipated Finale on May 14
25 million households around the world sang "Como la flor" along with part one in the first four weeks after it premiered in December.

[01/15/21 - 10:51 AM]
"Crikey! It's the Irwins" Returns with a New Season of Reopenings, Rescues, Newborn Wildlife and Exciting News About the Future Generation of the Irwin Family on Discovery+ Feb. 7
A sneak peek of the premiere episode will air on Animal Planet directly out of "Puppy Bowl XVII" on Sunday, Feb. 7 at 5 PM ET/PT.

[01/15/21 - 10:00 AM]
"Super Bowl Greatest Commercials 2021" Special Hosted by Boomer Esiason and Daniela Ruah to Be Broadcast Feb. 3 on CBS
Beginning today, viewers can watch and vote for their favorite Super Bowl commercial from the past 20 years at https://www.cbs.com/SBGC.