SPIKE TV TO PREMIERE "MMA JUNKIE LIVE" IN 2012
Network To Partner With Popular Mixed Martial Arts News Website,
"MMAjunkie.com," For Its First-Ever Prime Time Mixed Martial Arts News Magazine Show
New York, NY, November 16, 2011 - Spike TV will debut its first ever prime time mixed martial arts news magazine show, "MMA Junkie Live," in January 2012, it was announced today by Jon Slusser, senior vice president, sports and multi-platform programming, Spike TV. Broadcast live from the iconic MTV Studios in Times Square, the heart of New York City, this half-hour, multi-platform show will feature a look ahead at the weekend's big mixed martial arts fights, and a look back at the action from recent bouts.
Partnering with the award-winning MMA news website, "MMAjunkie.com," part of the USA TODAY Sports Media Group, the half-hour show will be hosted by an all-star team of MMA experts and journalists who will engage in discussion and debate regarding the latest news from the sport. "MMA Junkie Live" will also feature live in-studio interviews with many of the world's top fighters, in-depth features, action-packed highlights, as well as viewer interaction via Twitter, Facebook and other social media channels.
"The goal of the series will be to create the must-see destination for MMA fans who crave news, discussion, information, and expert opinion about the sport they love in a unique and entertaining way," said Slusser. "Building on our multi-platform success, this show will be an experience that takes advantage of social and mobile platforms to engage viewers in real time and make them a part of the live show."
Hosts will be announced in the upcoming weeks.
Spike TV is available in 99.8 million homes and is a division of Viacom Media Networks. A unit of Viacom (NYSE: VIA, VIA.B), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.
The USA TODAY Sports Media Group, created in January 2011, encompasses all sports initiatives across USA TODAY, as well as Gannett Co. Inc.'s 81 community newspaper properties, 23 broadcast television stations, HighSchoolSports.net and BNQT.com. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
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