or


[03/07/12 - 06:57 AM]
Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement
Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

[via press release from Nickelodeon]

Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement

Fisher-Price to Develop Toys for Nickelodeon's Leading Preschool Shows Including Dora the Explorer and Team Umizoomi

NEW YORK, March 7, 2012 - Mattel, Inc.'s subsidiary, Fisher-Price, Inc., and Nickelodeon today announced a multiyear renewal of their global licensing partnership to develop toys based on Nickelodeon's preschool programs. As preschool master toy licensee, Fisher-Price, the world's leading brand of infant and preschool toys, will develop toys from preschool TV series airing on Nickelodeon and Nick Jr. networks. Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

"Nickelodeon broke ground in preschool television almost 20 years ago with the first interactive preschool series, Blue's Clues. Current hits Dora the Explorer and Team Umizoomi continue in Nick's tradition of innovative, educational programming for preschoolers," said Sarah Kirshbaum Levy, Chief Operating Officer, Nickelodeon. "With Fisher-Price, we will continue to create engaging toys and unique play experiences for our preschool properties to deepen kids' connection with these beloved characters and to extend the educational value of our programming."

Highlights for 2012 include a new toy line developed for top-rated preschool math series, Team Umizoomi. Preschoolers will build on math skills and concepts, like counting and measuring, while recreating their own action-packed adventures with the Come and Get Us!(TM) Counting Umi Car, available this Fall.

Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, dolls, play sets and more. Just in time for the 2012 Summer Olympics, fans of Dora the Explorer will delight in themed play with the Fantastic Gymnastics Dora doll. Kids can coach Dora through two gymnastic routines and seven unique moves, from splits to handstands to back bends, and more. The new Playtime Together Dora & Me Dollhouse unfolds to reveal tons of floor space and six rooms with tons of features for a play date with Dora, including over 30 sound effects and both Spanish and English phrases.

"We're so pleased about our continued relationship with a true innovator in high-quality entertainment," said David Allmark, Executive Vice President of Fisher-Price. "Our alliance is a great fit for Fisher-Price as we bring Nickelodeon's robust screen content to life in toys that offer children an immersive play experience in their favorite character's world."

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 81 years. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R), View-Master(R) and Imaginext(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer(TM), Mickey Mouse Clubhouse and Thomas & Friends(R). The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/19/18 - 10:00 AM]
The Final Episodes of "Star Wars Rebels" Begin February 19 on Disney XD
The final episodes will unfold over three weeks, with two back-to-back episodes premiering every Monday night on Disney XD, until its epic 90-minute conclusion on Monday, March 5.

[01/19/18 - 09:59 AM]
Netflix Announces New Original Documentary Series Launching Winter/Spring 2018
"Flint Town" and "Wild Wild Country" will join the previously announced "Ugly Delicious," among others.

[01/19/18 - 09:24 AM]
Steve Harvey's "Steve" Renewed for Season Two
"Steve" has already been sold in 90% of the U.S. on NBC Owned Television Stations as well as leading station groups across the country including Sinclair and Hearst.

[01/19/18 - 09:23 AM]
Discovery's Street Outlaws Are Racing to a City Near You in the All-New Series "Street Outlaws: No Prep Kings"
A sneak peak airs Tuesday, February 27 at 10:00/9:00c and all-new episodes continue on Wednesday, March 7 at 9:00/8:00c.

[01/19/18 - 08:17 AM]
Joel McHale Unveils New Weekly Series Coming to Netflix
"The Joel McHale Show with Joel McHale" is a new, weekly half-hour topical series that takes a sharp, absurdist look at pop culture and news from across the globe.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/19/18 - 07:26 AM]
David Bromstad Helps Lottery Winners Hit the Real Estate Jackpot in New Season of HGTV's "My Lottery Dream Home"
The 14 fresh episodes will follow David as he and his instant-millionaire clients tour three spectacular properties to find the family their forever home.

[01/18/18 - 06:31 PM]
Freeform Sends Zoey Off to Sophomore Year with a Season 2 Order of "grown-ish"
The premiere boasted Freeform's highest debut for a comedy in nearly six years.

[01/18/18 - 05:01 PM]
Breaking News from Freeform's First-Ever Freeform Summit
The network reveals premiere dates for "Marvel's Cloak & Dagger," "The Bold Type" and "Famous in Love" and more!

[01/18/18 - 12:21 PM]
Video: "Brockmire" Returns to the Booth in the Big Easy - First Season 2 Teaser Released
In a first look, Jim Brockmire (Hank Azaria) arrives in New Orleans, seeking redemption while wallowing in excess and looking to get his once-legendary baseball broadcast career back on track.

[01/18/18 - 11:52 AM]
Video: A Series Inspired by the Greatest Corruption Scandal of All Time - "The Mechanism" Will Be Revealed on March 23
Get ready to join a small group of dogged investigators on the hunt to discover the inner workings of the biggest corruption scheme of all time and the impact their pursuit will have on everyone involved - including themselves.

[01/18/18 - 11:06 AM]
"Party of Five" Reboot from Sony Pictures Television, with Original Creators Chris Keyser and Amy Lippman, Lands Put Pilot Commitment at Freeform
The reboot will follow the five Buendias children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/18/18 - 10:32 AM]
Video: Starz Releases "Ash vs Evil Dead" Season 3 Key Art and Trailer
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who's been entrusted in his care.

[01/18/18 - 10:12 AM]
Video: Hard Work. Dedication. Teamwork. "Coach Snoop" Coming to Netflix February 2
"Coach Snoop" follows the legendary rapper outside the studio and on the field, as he coaches a team of teenagers in the Snoop Youth Football League.

[01/18/18 - 10:00 AM]
"Conan Without Borders: Haiti" to Air Saturday, January 27
After hearing President Trump's disparaging remarks about Haiti, O'Brien immediately decided to announce his intentions to visit the island nation.