or


[03/07/12 - 06:57 AM]
Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement
Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

[via press release from Nickelodeon]

Fisher-Price and Nickelodeon Extend Global Licensing Partnership with New Multiyear Preschool Master Toy Agreement

Fisher-Price to Develop Toys for Nickelodeon's Leading Preschool Shows Including Dora the Explorer and Team Umizoomi

NEW YORK, March 7, 2012 - Mattel, Inc.'s subsidiary, Fisher-Price, Inc., and Nickelodeon today announced a multiyear renewal of their global licensing partnership to develop toys based on Nickelodeon's preschool programs. As preschool master toy licensee, Fisher-Price, the world's leading brand of infant and preschool toys, will develop toys from preschool TV series airing on Nickelodeon and Nick Jr. networks. Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

"Nickelodeon broke ground in preschool television almost 20 years ago with the first interactive preschool series, Blue's Clues. Current hits Dora the Explorer and Team Umizoomi continue in Nick's tradition of innovative, educational programming for preschoolers," said Sarah Kirshbaum Levy, Chief Operating Officer, Nickelodeon. "With Fisher-Price, we will continue to create engaging toys and unique play experiences for our preschool properties to deepen kids' connection with these beloved characters and to extend the educational value of our programming."

Highlights for 2012 include a new toy line developed for top-rated preschool math series, Team Umizoomi. Preschoolers will build on math skills and concepts, like counting and measuring, while recreating their own action-packed adventures with the Come and Get Us!(TM) Counting Umi Car, available this Fall.

Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, dolls, play sets and more. Just in time for the 2012 Summer Olympics, fans of Dora the Explorer will delight in themed play with the Fantastic Gymnastics Dora doll. Kids can coach Dora through two gymnastic routines and seven unique moves, from splits to handstands to back bends, and more. The new Playtime Together Dora & Me Dollhouse unfolds to reveal tons of floor space and six rooms with tons of features for a play date with Dora, including over 30 sound effects and both Spanish and English phrases.

"We're so pleased about our continued relationship with a true innovator in high-quality entertainment," said David Allmark, Executive Vice President of Fisher-Price. "Our alliance is a great fit for Fisher-Price as we bring Nickelodeon's robust screen content to life in toys that offer children an immersive play experience in their favorite character's world."

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company's legacy of high quality toys has enhanced early childhood development for more than 81 years. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R), View-Master(R) and Imaginext(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children's programming such as Dora the Explorer(TM), Mickey Mouse Clubhouse and Thomas & Friends(R). The Company's website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/27/17 - 02:32 PM]
A&E Network to Premiere New Nonfiction Series "The Lowe Files" on Wednesday, August 2 at 10pm ET/PT
The new nonfiction series follows Rob Lowe and his two sons, Matthew and John Owen, as they travel through the country to explore infamous unsolved mysteries.

[06/27/17 - 01:01 PM]
NBC's "Macy's 4th of July Fireworks(R) Spectacular" Adds Jennifer Lopez, Sheryl Crow and Charlie Puth to Slate of Incredible Performers
Previously announced acts include Lady Antebellum, Brad Paisley and Hailee Steinfeld.

[06/27/17 - 12:40 PM]
BET Awards Wins Sunday Night & Remains #1 Cable Awards Show
BET spins the numbers for Sunday, June 25.

[06/27/17 - 12:21 PM]
Hallmark Channel's "June Weddings" Programming Event Boosts Network as Highest-Rated on Saturday Nights
The Hallmark Channel spins the numbers for the week of June 19-25.

[06/27/17 - 11:03 AM]
AMC Orders Fourth Season of "Better Call Saul" - Acclaimed "Breaking Bad" Prequel Will Return in 2018
The third season averaged 3.6 million viewers per episode, including 2 million adults 25-54 in Nielsen live+3 ratings.

[06/27/17 - 10:41 AM]
American Hero Jack Decker Is Back in "Decker: Mindwipe"
All of American hero Special Agent Jack Decker's (Tim Heidecker) memories have been erased leaving him with an empty mind in "Decker: Mindwipe," the newest installment of the wildly popular "Decker" franchise.

[06/27/17 - 10:37 AM]
Spike TV Finds Strong Ratings in "The Mist"
Spike TV further spins the numbers for Thursday, June 22.

[06/27/17 - 10:18 AM]
"Chesapeake Shores" Returns Sunday, August 6 on Hallmark Channel
Season one of "Chesapeake Shores" was the most-watched and most-successful series in Hallmark Channel's history.

[06/27/17 - 10:03 AM]
Smithsonian Channel(TM) Tells the Harrowing Story of a City on Edge in "The Lost Tapes: Son of Sam"
40 years after his arrest, the latest installment of Smithsonian Channel's immersive and critically acclaimed series sets the scene for what would become a national media frenzy in search of an elusive murderer.

[06/27/17 - 10:02 AM]
OWN's Hit Drama "Greenleaf" Returns with Two-Night Premiere August 15 & 16
"Greenleaf" stars Merle Dandridge, Keith David and Lynn Whitfield.

[06/27/17 - 09:28 AM]
AMC's "Halt and Catch Fire" Will Begin Its Fourth and Final Season with a Two-Hour Premiere on Saturday, August 19th at 9:00PM ET/PT
The series, created by executive producers and co-showrunners Christopher Cantwell and Christopher C. Rogers, chronicles the tech industry and the birth of the Internet in the 1980s and early 1990s.

[06/27/17 - 09:27 AM]
Ryan Kwanten Cast in Crackle's New Drama, "The Oath," Executive Produced by Curtis "50 Cent" Jackson and His G-Unit Film and Television Inc.
Kwanten will play Steve Hammond, son of Tom Hammond (portrayed by Sean Bean) and the leader of a cop gang, The Ravens.

[06/27/17 - 09:05 AM]
It's Back to the '90s in New Netflix Series "Everything Sucks!"
The series stars Peyton Kennedy and Jahi Winston as students Kate Messner and Luke O'Neil, with Patch Darragh and Claudine Nako as their respective parents.

[06/27/17 - 08:41 AM]
All Four Episodes of Documentary Event "The Defiant Ones" to Be Available on HBO NOW and HBO GO July 9
This provides HBO subscribers the opportunity to watch "The Defiant Ones" immediately and in its entirety.

[06/27/17 - 08:31 AM]
James Van Der Beek, Lauren Graham and Isabella Crovetti Star as a Vampire Family That Moves from Transylvania to Pennsylvania in Disney Junior's Animated Series "Vampirina," Premiering This Fall
Twelve-year-old Isabella Crovetti stars as the voice of Vampirina (aka Vee), a lovable young vampire girl, who is facing the joys and trials of being the new kid in town when her family moves from Transylvania to Pennsylvania.