or


[03/07/12 - 09:02 PM]
Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show "Escape Routes"
Rossi Morreale hosts the six-episode series, which premieres Saturday, March 31 at 8:00/7:00c on NBC with encores at 11:00/10:00c on mun2.

[via press release from Ford Motor Company]

Ford Teams Up with NBC and Emmy Award-Winning Reality Producer for Prime-Time TV Reality Show "Escape Routes"

DEARBORN, Mich., March 8, 2012 -- Ford is joining together with NBC and Telemundo's mun2 network to launch "Escape Routes," a prime-time TV show featuring the all-new Ford Escape that debuts March 31

Ford was the first automaker to reveal vehicles via social media (Fiesta and Explorer) and social gaming (Escape), and is preparing for another first by launching the Escape using a prime-time reality TV show

"Escape Routes" combines the social vibrancy of the Fiesta Movement with original programming on prime-time television and features six teams competing in a unique road-trip competition

Ford is teaming up with NBC and an eight-time Emmy Award-winning reality producer to create "Escape Routes," a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.

"Escape Routes" is a new interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world challenges featuring the all-new Ford Escape.

"This is the first time an automaker has used prime-time television to launch a new vehicle and it is a great showcase for the all-new Escape," said Jim Farley, Ford group vice president for Global Marketing, Sales and Service. "'Escape Routes' builds on the success of Ford's previous social engagement programs and takes it to the next level with TV. This is another example of the innovative ways Ford is reaching consumers."

The show will air for six consecutive episodes and is hosted by reality TV show personality Rossi Morreale who has hosted a variety of network and cable TV programs. The show airs Saturday evenings at 8 pm/ET on NBC and will also air on mun2, the leading bicultural cable network for young Latino Americans, Saturday nights at 11 pm/ET. This is the first time Ford will air a series using both a general market broadcast and bilingual cable network. Each episode will also air on nbc.com and mun2.tv the day after the broadcast.

"At NBC, we continue to look for breakthrough ways to work with our partners and the 'Escape Routes' program was a unique opportunity that we hadn't seen before," said James Hoffman, executive vice president, Sales and Marketing, NBC. "We're excited about the show and think the concept of 'Escape Routes' and its unique use of social media will add a compelling element to Saturday nights."

"Escape Routes" will be produced by eight-time Emmy Award-winning producer Elise Doganieri in addition to David Leener from the Profiles Television team.

"We are excited to be partnering with Ford on this groundbreaking series," said Doganieri. "There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the show and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favorite team in the digital space. We've enjoyed collaborating with Ford on this project and feel the end result has the potential to be a real game-changer in the reality world."

"Escape Routes" is another step forward for Ford in merging product into new media.

"Ford has been in the original content space for a while, and we continuously look for opportunities to work with creative partners in a collaborative way," said Farley. "For us, this is a natural progression from integrating product into existing programs to creating our own."

The competition

"Escape Routes" is a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. Each week, the six two-person teams will arrive in a new city where they compete in a series of spontaneous adventures and interactive challenges using their Escapes.

The journey begins in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas/L.A. Each stop will engage the online followers and tap into the fabric of the local culture. Viewers will be able to interact with and compete alongside the six teams throughout their adventures at escaperoutes.com.

"Escape Routes" is designed to give our audience an unprecedented level of engagement," said Doganieri. "Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game."

Internet personality, iJustine (ijustine.com), will be embedded with the teams on "Escape Routes" and capture exclusive behind-the-scenes content that will be distributed through his or her social graph as well as other earned and owned platforms.

The cast and America's choice

The winning team will receive the $100,000 grand prize plus two new Ford Escapes. Online participants can win trips, high-tech gadgets and a brand-new Escape. Those teams are:

Bre and Tara, best friends and soul mates from Boulder, Colo.

Derek and Drew, musician brothers from Seattle

Iris and Terrence, best friends from L.A.

Brett and Ross, two YouTubers from L.A.

Sharon and Wilson, a brother and sister from Florida

Additionally, Ford selected four teams to compete for the last spot in "Escape Routes" and online voters selected Tiffany and Chekesha, two models from New York, to be the sixth team.

Fans will be able to talk to the cast, Rossi and the Ford and NBC team behind the program on March 8 at 3:30 p.m. EST via a Google Hangout. The Google Hangout can be watched on gplus.to/fordmotorcompany.

The all-new Escape

Last fall, Ford kicked off "Escape Routes" in L.A. with actress Jenny McCarthy competing against the entire country in the world's largest Words With Friends game. Ford joined with Zynga, the world's largest social game developer, to reveal the Escape through social gaming. Now teamed with NBC, "Escape Routes" will launch the new vehicle, which will appear in dealerships this spring.

The all-new Escape is Ford's newest sport utility vehicle. Nearly 2 million Escapes have been sold since the model was first introduced a decade ago, making it the best-selling small SUV in the United States. The new SUV has 11 exclusive features, including the class-exclusive hands-free liftgate, as well as fuel economy projected to top any vehicle of its kind on the market today.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.





  [march 2012]  
S
M
T
W
T
F
S
    


· ESCAPE ROUTES (NBC)





[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.

[03/28/24 - 08:01 AM]
Video: "The Sympathizer" - Official Trailer - Max
Based on the Pulitzer Prize-winning novel by Viet Thanh Nguyen, the limited series premieres April 14.

[03/28/24 - 07:03 AM]
Video: Paramount+ Reveals Teaser Trailer and Announces June 2 Premiere Date for the Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[03/28/24 - 07:01 AM]
Video: "Unfrosted" - Official Trailer - Netflix
In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.

[03/28/24 - 06:31 AM]
Netflix Announces Agatha Christie Series "The Seven Dials Mystery" by "Broadchurch" Writer Chris Chibnall
"The Seven Dials Mystery" is the first series to go into production with Orchid Pictures and will begin filming this summer.