NBC'S "LAST CALL WITH CARSON DALY" ANNOUNCES IT WILL HOST ITS FIRST-EVER MUSIC SHOWCASE AT THE SOUTH BY SOUTHWEST MUSIC FESTIVAL IN AUSTIN, TEXAS ON MARCH 14

'LAST CALL' PARTNERS WITH SONY ENTERTAINMENT NETWORK'S MUSIC UNLIMITED SERVICE TO SPOTLIGHT SIX EMERGING ARTISTS, INCLUDING TENNIS, ROLL THE TANKS, THEE OH SEES, LEE FIELDS AND THE EXPRESSIONS, BOMBA ESTERO AND CULTS

Late-Night Series Will Also Present Week-Long Spotlight of Interviews and Music Performances from South By Southwest Beginning March 19

UNIVERSAL CITY, Calif. - March 9, 2012 - NBC's "Last Call with Carson Daly" announced that it will host its first-ever music showcase at the 2012 South by Southwest Music (SXSW) Festival, one of the world's largest music industry events, in Austin, Texas on Wednesday, March 14 (8 p.m. CT). "Last Call" will partner with Sony Entertainment Network's Music Unlimited Service to spotlight six artists, including Tennis, Roll the Tanks, Thee Oh Sees, Lee Fields and the Expressions, Bomba Estero and Cults, from the Red 7 Patio in Austin. Daly will serve as the emcee for the showcase and introduce each band prior to their performance.

The late-night series also will present a week-long spotlight of SXSW beginning Monday, March 19 (1:35-2:05 a.m. ET) through March 22. Interviews throughout the week will be announced at a later date.

Each show also will be re-broadcast the following day on Fuse.

"South By Southwest week is my favorite time of the year," said Daly. "I'm like a kid in the candy store. It's a magnet for new music and is a perfect fit with Last Call's commitment to help expose new talent."

"Last Call with Carson Daly" continues to push the boundaries of late-night television. Each night, "Last Call" hits the streets, taking the entire show on location, and bringing viewers along for the ride. Daly introduces his audience to the emerging artists and stories that viewers simply won't find anywhere else.

In recent years, "Last Call" has garnered acclaim for its gritty documentary style, emphasis on great storytelling, and status as late night TV's music tastemaker. Highlights from this season include: conversations with Newark Mayor Cory Booker, Blake Shelton, Electronic DJ Deadmau5 and performances from breakout band Foster The People and the TV debut of Walk The Moon.

"Last Call with Carson Daly" is produced by Universal Television. Stewart Bailey and Guy Oseary are the executive producers.

For embeddable clips and full episodes from "Last Call with Carson Daly," please visit NBC.com's official show site: http://www.nbc.com/last-call-with-carson-daly/.

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About Sony Network Entertainment:

Sony Network Entertainment International LLC (SNEI), a subsidiary of Sony Corporation of America, is the premier provider of digital entertainment. Through the Sony Entertainment Network portal, consumers around the world are able to access their favorite digital entertainment conveniently and instantly on their favorite connected devices. SNEI offers the latest and highest quality music, video, and game content through Sony Entertainment Network as well as PlayStation Network while also delivering third-party services. In addition, SNEI provides a compelling consumer experience through innovative content discovery features and a simple user interface that is globally consistent, yet locally relevant. For more information visit our blog at blog.sonyentertainmentnetwork.com or keep up with on Facebook (www.facebook.com/sonyentertainment) and Twitter (www.twitter.com/sonyentnet).

About SXSW Music:

South By Southwest (SXSW) Music and Media Conference, taking place March 13 - 18, 2012, features a legendary festival showcasing more than 2,000 musical acts of all genres from around the globe on over ninety stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 26th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com.